Duct Tape Marketing

MARCH 15, 2021

Marketing isn’t just a new ad campaign, an email series, or this month’s current promotion. Internal marketing is essentially promoting your company’s goals, vision, products, and services to your own employees. Again, this goes for delivery people, administrative people, and finance-related people ( especially finance-related people).

Finance 101

Finance PR Marketers Marketing 101

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. Typically, marketing is regarded as a way to generate leads for a company, while PR is about influencing consumers’ perceptions of the company as a whole. What is PR? What does a PR team do? Of course, none of this work directly generates sales. Profession.

PR 52

PR Non-Profit Marketers Marketing 52

Sprout Social

MARCH 22, 2021

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. Educating audiences.

Education 145

Education Promotion Thought Leadership Analytics 145

Neil Patel

SEPTEMBER 21, 2020

finance, banking, or mortgages), this data is what you need to stay ahead of your competitors. They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more.

Content Marketing 140

Content Marketing Marketers Marketing Finance 140

Sprout Social

NOVEMBER 3, 2022

Your PR team might use your official channels to cross-promote media placements. In finance, the answers to questions about demand and pricing by region or demographic are waiting for you to find them. Investor relations teams may need to share corporate communications and HR teams may want to post about relevant job openings.

Finance 128

Finance PR Communications Marketers 128

Search Engine Land

MAY 22, 2023

Fields: IT, tech, SaaS, crypto, real estate, finance, marketing and more. They only charge for link placements that meet agreed-upon expectations, offer domains and pages for approval (clients have the flexibility to select the pages that are most suitable for the project they are promoting), and do not require prepayment.

Real Estate 81

Real Estate Finance Price PR 81

Hubspot Marketing

JUNE 7, 2022

You can easily adapt and customize as needed for your PR needs. Whether you’re bringing leads to your website, sharing infographic content, or promoting a blog post, Pinterest is a great platform to leverage for content marketing. Design Content Templates. 150+ Content Creation Templates. 150+ Content Creation Templates. Not a problem.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Orbit Media Studios

MAY 24, 2023

Our buyer is in a marketing leadership role and has fundraising and event promotion goals. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events. We’ll start with a detailed prompt. The best prompts help the AI by giving a lot of information.

Non-Profit 133

Non-Profit Health Finance Social Media Marketing 133

Hootsuite

NOVEMBER 2, 2022

Pro: You get fresh, engaging content promoting your business. Sponcon , otherwise known as sponsored content, is a form of influencer marketing in which brands pay creators to make and promote content that features their brand. What are the pros and cons of sponcon? Pro: It’s great marketing for your brand. What is sponcon?

Branding 118

Branding Influencer Marketing Affiliate Marketing Finance 118

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). oMelhorTrato answers every question submitted in order to be seen as expert resource in finance.

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Hubspot Marketing

OCTOBER 8, 2024

You can easily adapt and customize as needed for your PR needs. Whether you’re bringing leads to your website, sharing infographic content, or promoting a blog post, Pinterest is a great platform to leverage for content marketing. With millions of monthly active users, Pinterest continues to bring businesses tremendous value.

Content Marketing 104

Content Marketing eBook Marketing Plan Marketers 104

Hootsuite

APRIL 29, 2025

Earned Media Value metric: Ive struggled to quantify the effects of PR and brand awareness in the past. Whats interesting here is how SocialToaster lets you add and promote actual rewards (prizes, VIP experiences, etc.). Integrated Google Alerts and RSS feeds continually send new content your way.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Hubspot Marketing

FEBRUARY 15, 2024

And these are people from human resources, from legal; they work in finance. Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. I love how James D. The key here is subtlety.

Branding 138

Branding Fashion Gen Z B2C 138

Exposure Ninja

MAY 26, 2023

Your money or your life refers to website content related to finances or health. Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR. What is Your Money or Your Life (YMYL)?

PR 98

PR User-Generated Marketers Marketing 98

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events. And now I have a method.

Transform 105

Transform PR Marketers Marketing 105

Exposure Ninja

APRIL 6, 2022

Wise covers multiple niches on their blog, including personal finance, living abroad, travel tips and business. Screenshot of the Personal Finance section on the Wise blog. Starting with the personal finance section, we can see that the titles here are well optimised for Google search queries that their customers may be searching for.

Marketing Strategy 59

Marketing Strategy Finance PR Marketers 59

Duct Tape Marketing

AUGUST 20, 2012

photo credit: Rosh PR via photo pin cc Here’s my take though. Refer – Gather testimonials from all users and allow beta and champion groups to promote others within the organization into the champion group. Now, some of you might wonder what these folks need with marketing – in fact, some in the audience might wonder the same thing.

Key Performance Indicator 65

Key Performance Indicator CRM Finance PR 65

Moz

MAY 3, 2020

While typically you need to invest in ongoing content generation and promotion, extraordinary examples like these demonstrate the impact this kind of work has over the long-term. Content marketing + digital PR case study: ADT. For example, while it doesn't seem so on the surface, personal finance can be extremely emotional.

Finance 65

Finance PR User-Generated Entertainment 65

Hootsuite

JUNE 22, 2023

While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The policy should outline protocols for responding to customer complaints, addressing potential PR issues, and providing support to patients and other stakeholders.

Health 114

Health Law Communications Finance 114

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Approximately 74% of conversion rate optimization programs promote sales growth. Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). Content Marketing Institute ). Content Marketing Institute. Econsultancy).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Backlinko

FEBRUARY 20, 2024

Marketers can leverage Semrush’s wide range of toolkits to help them with their: SEO PPC advertising Social Media Management Keyword research Competitive analysis PR Content marketing and campaign management Trusted by over 10 million users globally, Semrush is a no-brainer for marketers. A real win-win, if you ask me.

Affiliate Marketing 111

Affiliate Marketing CRM Price User-Generated 111

Exposure Ninja

SEPTEMBER 18, 2023

Then I found Exposure Ninja, which is where I’ve learnt everything else (PR, more SEO, strategy, analysing data, etc.). Your industry will likely promote different products at different times of the year or have busy and quiet seasons. How to Learn PR Skills There are several ways you can learn PR skills.

PR 52

PR Copywriting Marketers Marketing 52

Exposure Ninja

JUNE 21, 2022

This will be especially useful if you can take financial news and “ translate ” it from finance-speak into everyday terms that your audience can understand. The customer the first ad is targeting is worried about saving time and money on their business finances. Run PPC ads. Social media ads.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketers 59

Exposure Ninja

AUGUST 26, 2022

At the end of the post, writer Danny Sullivan explains that the Helpful Content Update is tied to another update from the last twelve months, called the “ Product Review Update “ Like the Helpful Content Update, the Product Review Update focused on promoting originality and devaluing unoriginal, aggregated, and lightweight review pages.

Copywriting 115

Copywriting SEO Education User-Generated 115

Moz

JANUARY 12, 2021

But then Google appointed a new head of search, and they chose someone who had spent their career at Google promoting machine learning and its opportunities. If you work for a billion-dollar company, you should make sure that your SEO and PR teams are well-connected and well-aligned and talking together. And this was his solo project.

SEO 59

SEO PR Branding Place 59

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Leverage technology to track your finances and profits. So let’s dive in.

Transform 98

Transform PR Key Performance Indicator Thought Leadership 98

Buffer Marketing

OCTOBER 12, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. So, she decided to make them herself, and Leaves of Leisure was born.

PR 125

PR Finance Shipping Energy 125

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Leverage technology to track your finances and profits. So let’s dive in.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Hubspot Marketing

SEPTEMBER 25, 2019

So, why is it that companies have a much easier time promoting themselves on other social networks? But, this can also mean that non-promoted branded material that feels like a generic advertisement could get downvoted or marked as spam. Meanwhile, content that bores or annoys many users get moved down where it might not even be seen.

Branding 111

Branding Fashion Marketers Marketing 111

Hootsuite

JULY 12, 2022

As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. These rules cover restricted industries like finance, as well as industries with more room to experiment. If your content is boring, offensive, or sticks out like a sore thumb, you’re gonna have a bad time.

Branding 136

Branding Whitepaper Food Energy 136

Litmus

DECEMBER 18, 2023

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against.

Email Marketing 117

Email Marketing Transform Health Marketers 117

Marketing Insider Group

SEPTEMBER 27, 2012

Social media is an oxymoron, promote your customer, not your brand. RT @ mbassik RT @ g24khamr : “Twitter is a PR medium, not an advertising medium” – Sir Martin Sorrell #wppstream. Sir Martin Sorrell: Marketing has lost power over the finance department, Obama to win election #wppstream [link]. BrennerMichael.

Finance 92

Finance PR Law Branding 92

Moz

MARCH 3, 2020

Your digital PR team set out to pitch it, but writers didn’t bite. In this article, I’m going to explain how businesses and agencies across seven different niches can set realistic expectations for their link-building content based on the performance of 626 content projects Fractl has produced and promoted in the last five years.

Content Marketing 62

Content Marketing Finance Millennials PR 62

Duct Tape Marketing

OCTOBER 17, 2018

They had some innovation or they thought they could deliver service better, and then they realized over time they had a whole company that had all sorts of things they weren’t thinking of before, like marketing and HR and finance and a lot of things. But marketing is one where it’s greatly misunderstood.

Non-Profit 59

Non-Profit Direct Mail Marketers Marketing 59

Econsultancy

DECEMBER 13, 2021

AppsFlyer’s June 2021 report, The State of Finance App Marketing , found downloads of FinTech apps rose 129% in the UK between Q1 2020 and Q1 2021, as consumers sought alternative ways of interacting with financial services providers. FinTech marketers invested $3 billion on user acquisition in 2020.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. Suppose your product marketing team is promoting a new feature. Now, if you’re in a regulated industry like government, finance, or healthcare, there’s even more reason to train and defer to your social team’s leadership.

Management 141

Management Marketers Marketing Key Performance Indicator 141

Exposure Ninja

MAY 27, 2025

Metrics like time on page , scroll depth , and session duration signal to Google that your content is valuable and worth promoting. This kind of interaction builds trust fast , especially in industries where decisions are complex or high-stakes, like finance , healthcare , and B2B services.

Whitepaper 52

Whitepaper Law User-Generated Transform 52