Martech

SEPTEMBER 24, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. While software teams pioneered the agile movement, they soon realized that agility is a cultural change that the whole company needs to get behind.

Transform 113

Transform Finance Energy Customer Journey 113

Martech

JUNE 12, 2024

” Dig deeper: Pega’s Blueprint for digital transformation Buddy up for brand understanding “Think of Knowledge Buddy as a packaged retrieval augmented generation solution ( RAG ) for enterprise content.” The solutions just described clearly have relevance across the enterprise, from finance to HR to operations.

Transform 129

Transform Marketing Marketers Customer Journey 129

Buffer Marketing

JUNE 9, 2022

Rather than overwhelming me, my side project reignited my creative spark and love for the work that I do, gave me new energy and ideas to bring back into my client work, and transformed how I think about using my time effectively. For one, my finances were in a really good place.

Energy 98

Energy Finance Transform Advertising 98

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 139

Branding Fashion Gen Z B2C 139

Base.ai

AUGUST 3, 2020

The benefits are clear, accelerating digital transformation, reducing operational costs, and increasing employee satisfaction. When I started at UiPath I was supporting customer success in product marketing. There will always be people who need convincing, who have fears around automation or digital transformation.

Customer 52

Customer Transform Customer Journey Copywriting 52

Unbounce

SEPTEMBER 16, 2021

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. You’ll need to customize your copy and targeting strategy to ensure you’re communicating the transformation your offer provides while also never losing sight of your customer.

User-Generated 145

User-Generated Real Estate Copywriting Advertising 145

Duct Tape Marketing

APRIL 27, 2022

I think, you know, this company has gone through so many transformation. I would say, fundamentally, you know, we talk about product market fit. The product works incredibly well. And, and, and, and it helps scale the platform really quickly. John Cantarella (06:23): You know, it's a, it's a great point.

Transform 76

Transform Customer Journey Place Management 76

Unbounce

MARCH 12, 2024

Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 When it comes to selling digital products through Unbounce, integrations are not just useful—they’re transformative.

Product 59

Product eCommerce eBook Shipping 59

Litmus

DECEMBER 18, 2023

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing 116

Email Marketing Transform Health Marketing 116

The CMO Survey

JANUARY 29, 2019

Adobe gave up larger, one-time software sales (often with physical CDs to match), to deliver a fully functional product delivered on a modest monthly pay-as-you-consume basis. Adobe CMO Ann Lewnes worked to drive that transformation, which was not well accepted by customers at the time. hours in dealerships.

eCommerce 100

eCommerce Transform CMO Retail 100

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 129

Content Marketing Transform Finance Marketing 129

Duct Tape Marketing

JANUARY 29, 2025

Navigating AI Disruption AI is transforming marketing trends and tools across content creation, design, and personalized sales. However, businesses that prioritize the human element in marketing will create stronger, more authentic connections. It certainly feels very different. So you might succeed faster as well.

Automobile 53

Automobile Transform Market Trends Communications 53

Buffer Marketing

OCTOBER 2, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. But in the first year, she made only $2,000. That almost always means prices are too low!

Price 117

Price Transform Customer Journey Finance 117

CXL

NOVEMBER 23, 2022

As a marketing leader, you should become comfortable making bets without perfect data, because they will rarely have it. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. Emma had one very actionable takeaway: avoid wordy phrases.

Law 78

Law Marketing Marketers Transform 78