Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. They have a portfolio of approximately 16,000 products. In your inbox.

Transform 138

Transform Customer CRM Finance 138

Martech

JULY 16, 2024

Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability. This ensures that the finance team is always aware of the latest developments and can provide timely feedback.

Finance 128

Finance Non-Profit Transform CMO 128

Set Up

APRIL 8, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketers Marketing 59

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months.

Transform 133

Transform Customer Branding Finance 133

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 120

Transform B2C Manufacturing Finance 120

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

Transform 115

Transform Key Performance Indicator User-Generated Communications 115

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. When customers think their devices are listening to their conversations, for example, they feel less inclined to buy your product or service. But use caution.

Customer 125

Customer Transform Retail Finance 125

Martech

FEBRUARY 10, 2025

Decentralized finance (DeFi): Financial services that operate on blockchain technology, allowing users to engage in lending, borrowing, and trading without traditional intermediaries. In summary, Web3 technologies are transforming how marketers build communities and engage with customers by fostering transparency, trust and interactivity.

Transform 128

Transform Finance User-Generated Marketers 128

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO 131

SEO Gen Z Finance Transform 131

Martech

SEPTEMBER 4, 2024

The CDP classified them as an “Awareness” stage lead, and we sent a personalized email offering a short demo video: Subject: How [Your SaaS Product] Can Help Transform Healthcare Operations Content: “Hi [Name], I saw you recently downloaded our whitepaper on healthcare operations.

Marketing Strategy 125

Marketing Strategy Whitepaper Finance Transform 125

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Can they have confidence in us and our products? That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts.

Transform 113

Transform Finance Marketers Marketing 113

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. This could significantly disrupt search behaviors and organic SEO strategy.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Can they have confidence in us and our products? That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts.

Transform 102

Transform Finance Marketers Marketing 102

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. You never know who is talking about your brand or products and how they’re using them in their daily lives. Sports marketing isn’t new, but it does look different.

Transform 95

Transform Gen Z Fashion Food 95

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. Mobile is dominating your buyers’ mindshare.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 102

Finance Transform Communications CRM 102

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution. We also have a fairly complex product line.

Transform 98

Transform Advertising Advertisers Finance 98

Hubspot Marketing

MAY 31, 2024

A bottom-up budget is a budgeting methodology where individual departments propose their own budgets to be consolidated by the centralized finance team. Finance leaders don’t have an in-depth knowledge of the day-to-day functions, needs, and constraints of each unit. Marketing expenses (agencies, ad campaigns, production).

Transform 121

Transform Finance Non-Profit Communications 121

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. Finance Chatbots in finance can fill a role similar to that of healthcare. WriterAccess can help you scale your content production.

Transform 98

Transform Finance Energy User-Generated 98

Martech

APRIL 3, 2025

With its promise of trackable results and immediate impact, performance media thrived in the digital transformation era. Finance teams have also become addicted to faulty attribution. Prior learnings and insights fuel strategic iteration for the next campaign,product launch or promotion.

Customer Acquisition 93

Customer Acquisition Transform Customer Journey Finance 93

Search Engine Land

AUGUST 30, 2024

This means tailored content, product recommendations and targeted ads that resonate more with individual consumers. The AI tools transforming marketing today are still narrow AI. These systems were widely used in fields such as medicine and finance. Although general AI is an exciting idea, we’re not there yet.

Transform 98

Transform Marketers Marketing Education 98

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. And that really is like the guide for corporate finance executives on how to value a company.

Transform 81

Transform Finance Energy Customer 81

Lynton Web

FEBRUARY 4, 2025

While most financial institutions have embraced online banking, many still cling to traditional website structures, prioritizing product listings over customer experience. This approach transforms the traditional product selection process into a personalized journey.

Transform 59

Transform Customer Finance Education 59

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

Gen Z 65

Gen Z Transform Fashion Food 65

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

Transform 97

Transform Real Estate Finance Advertisers 97

Sprout Social

DECEMBER 30, 2024

The platform has quickly become the top short-form video platform for discovering new products and brands in Europe, the Middle East and Asia. This Short highlights a customers experience with their haircare products as a part of their takeover campaign with Ulta Beauty salons. Tease the products with close-ups or unboxings.

Branding 84

Branding Transform Finance User-Generated 84

Lynton Web

JANUARY 2, 2025

For example, if you sell marketing software, a Marketing Director might score higher than a Finance Director, even at the same seniority level. Visits to high-value pages like pricing, product specifications, or case studies typically indicate stronger buying intent than visits to general blog posts or company information pages.

Transform 98

Transform Whitepaper CRM Price 98

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. To grow and scale effectively, marketing teams must overcome common hurdles like unclear ownership, budget constraints and inefficient processes.

Influencer Marketing 83

Influencer Marketing Transform Marketers Marketing 83

Welcome Software

SEPTEMBER 17, 2024

By transforming content channels into educational powerhouses, banks can foster deeper customer engagement , build unwavering loyalty , and contribute meaningfully to the financial well-being of their communities. By leveraging financial literacy programs, banks can transform their role from passive service providers to trusted advisors.

Transform 52

Transform Customer Education Finance 52

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. Note: Finance blogs are popular and profitable. million members.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 89

Transform Inbound Marketing Analytics CRM 89

Set Up

APRIL 29, 2025

With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations, and tighter regulations around data privacy, marketing leaders in finance are rethinking how they show up, connect, and grow. Kelly sees AI as a powerful first step or draft, not a finished product. "AI

Finance 59

Finance Transform Management Branding 59

Martech

MARCH 15, 2022

Teams have become more remote over the last two years, and business processes in many companies have transformed as a result. In feeding this appetite for digital transformation, HubSpot has more than doubled the number of app partners integrated with its CRM platform, reaching the 1,000-app milestone earlier this year.

Transform 113

Transform Finance Marketers Marketing 113

SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

Manufacturing 156

Manufacturing Finance Transform Logistics 156