Hubspot Marketing
FEBRUARY 13, 2024
The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.
Hootsuite
JULY 21, 2022
From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value.
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Marketing Insider Group
SEPTEMBER 2, 2020
Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.
Hootsuite
MAY 31, 2023
Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Are you a Hootsuite user? What type of content can I post to increase followers on Twitter?
Martech
NOVEMBER 6, 2023
The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Target specific industries : Broad targeting can be ineffective.
Use Insider
APRIL 6, 2023
Combining market segmentation with advanced website personalization greatly increases customer loyalty and revenue and helps brands deliver exceptional customer experiences. What are the benefits of market segmentation? What is target marketing? All three rely on each other to perform a perfect marketing masterstroke.
Bannerflow
NOVEMBER 22, 2022
Are you living the online marketer’s dream? High click-through rates from your target market and a steady flow of conversions that leave your competitors in the dust. Ads can be shown to the same user more than once, and plenty of people will scroll by without paying any attention. Industry-specific CTR trends in 2022.
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