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Why the MQL model is failing B2B marketing and what to use instead

Martech

Finance teams have lost confidence in marketing-driven revenue forecasts. CEOs struggle to connect marketing spend with actual business growth. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy.

Transform 125
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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

Owned content: Webinars and case studies played a key role in driving MQLs to SQLs, especially in the technology and finance industries. Churn risk at renewal: Smaller companies in the retail and finance industries were at higher risk of churn during the renewal stage.

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Monzo Bank’s investments in social media creativity pay dividends

Sprout Social

But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.

Finance 78
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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

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Post Performance Report: Brand content franchises with their own fandoms

Sprout Social

The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level. If youre in a highly regulated or misunderstood industry like finance , consider an artful strategy like Coinbases to break down barriers, foster trust and invite curiosity.

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Social media culture: Why cultural fluency is a must for brands

Sprout Social

Brands need to take advantage of this new creator economy because it has proven to be more impactful (and cost-effective) than traditional marketing strategies,” says Annette Chacko, Content Strategist at Sprout Social. This has led to the rise of more platforms investing in [independent content creators and influencers].

Branding 101
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Most Marketing Sucks: How a Culture of Empathy Can Save It

Marketing Insider Group

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Champion leaders are rising from the ashes of traditional marketing.

Finance 144