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4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

Hubspot Marketing

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 107
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Find UK TikTok Influencers for your brand

Sprout Social

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Collaborate with influencers and track campaign performance, all in one place.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

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This Month: Meta’s “Performance 5” Framework, Twitter Blue and More!

TechWyse

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. Meta’s “Performance 5” framework provides data-backed tactics that align with the latest changes that have been taking place. Use a social media management tool to schedule your posts in advance.

Gen Z 40
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Experiencing marketing career burnout? Read this.

Businesses Grow

At age three, I was diagnosed with severe food allergies, asthma, and environmental allergies – the trifecta nobody wants. I managed my diagnosis the best I could while hiding it from the workplace for decades because it did not offer me the psychologically safe environment that I required. It’s a necessary business decision.

Health 79
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9 Lessons From the Ultimate World Cruise Creators Who Have Taken Over TikTok

Buffer Marketing

What’s the food like? I poured over hours of #UltimateWorldCruise content on TikTok and beyond and managed to speak directly to a couple of them via email, WhatsApp voice notes, and Zoom calls (cruise wifi is expensive, so we kept the camera off on that one). How do you pack for nine months ? How big are the rooms?

Gen Z 82
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The Ultimate Twitch Marketing Guide for Business

Hootsuite

This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Fast-food chain Wendy’s is a brilliant example of creating a channel and taking up valuable space on Twitch. Want to really know what goes on in the world of Gen-Z?

Gen Z 103