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How Gen Z values are changing marketing

Martech

None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.

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Aflac’s approach to Gen Z engagement

Martech

Food, personal items and even cars are ordered through a screen. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. Gen Z, though not a monolith, holds different expectations about engaging with brands than previous cohorts.

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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

Adobe Experience Cloud Blog

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. Gen Z, bigger than Generation X, has an estimated population of more than 60 million, according to consulting firm BridgeWorks. Equality .

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How to hire an influencer: A guide for successful partnerships

Sprout Social

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. They’re expecting to be treated the same.”

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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

Case in point: The Gen Z caviar bump. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand. Don’t ignore Gen Z.

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