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7-week influencer marketing strategy template

Sprout Social

Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Also, use tools designed for influencer discovery.

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. They prefer raw, unfiltered content over highly produced marketing materials.

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How social media changed the sports marketing game

Sprout Social

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds.

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Influencer marketing trends across industries

Sprout Social

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

Partner with influencers Influencer marketing isnt just for big brandsits a powerful tool for nonprofits looking to amplify their mission through trusted voices. Diversify formats : Turn blog posts into engaging visuals, create quote graphics or transform key statistics into video snippets or TikToks.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving. According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%.

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