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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Chipotle One of the keys to Chipotle ‘s success on TikTok is their ability to identify and partner with creators who genuinely align with their brand. They don’t just go for the biggest names; they seek out creators who have a genuine passion for food and who can authentically connect with Chipotle’s target audience.

Branding 125
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7-week influencer marketing strategy template

Sprout Social

For example, a search for #HealthyFood on Instagram brings up nutrition experts, food bloggers and wellness advocates already creating content that aligns with your brand. Sprout offers real-time dashboards and in-depth analytics, tracking key performance indicators (KPIs), demographics and predicting trends.

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Social Media Benchmarks by Industry and Networks (2024)

SocialPilot

Twitter average click-through-rate: 0.75% Food & Beverage Social Media Benchmarks The short recipe videos and cooking tutorials generate the highest engagement in the food and beverage industry. Instagram and TikTok are particularly effective for displaying visually captivating food content that engages a broad audience.

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

Along with engagement and conversions, marketers can use a variety of key performance indicators (KPIs) to measure DOOH campaign effectiveness including sales lift, app downloads and conversion (web conversions, in-app actions, downloads, etc.). to optimize publish times for a campaign. category share.

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

Collaborate with influencers: Leverage influencers in the organic and health food space to amplify your brand’s reach and increase awareness. Experiment with different channels, messaging, and creative approaches to find the most impactful combinations.

Branding 112
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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

After analyzing the themes in conversations around their brand, the franchise found that nachos weren’t discussed as frequently as other food items, but they had the highest percentage of positive mentions compared to other dishes. Measurable: Select the key performance indicators that support your goals and set up reporting plans.

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How marketing business intelligence empowers you to reach your customers

Sprout Social

Continuously analyze marketing BI data to assess the status of key performance indicators (KPIs) , measure the effectiveness of your campaigns and make data-driven improvements. Whether you like their food or not, KFC is one of the best brands on social. They’re smart, funny and witty.

Customer 143