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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food. Get them right, and you’re not just running a marketing campaign. Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. While blindfolded.

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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Brands can use social listening for anonymous sentiment mining to elevate their market research. For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about. The keywords you choose to follow for market insights will depend entirely on your industry and brand.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

This generation uses Instagram to keep up with friends, family and kids, as well as to follow influencers and brands for inspiration across categories, including travel, home, food and fashion. Service-based brands can share inspiring customer stories or offer expert tips that speak to Gen X’s lifestyle goals and values.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

If you do enough market research , you should have detailed information on personas and buying behaviors. They implemented this for a food manufacturer during their digital change, resulting in 30% faster adoption rates without sacrificing margins. Price matters, but framing matters even more.” Reflect buyer identity.

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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole. The marketing mix—encompassing product, price, place, and promotion—serves as a guiding framework for these decisions.

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The Franchise Playbook: Insider Tips for First-Time Buyers

Duct Tape Marketing

During our conversation, Alex revealed the raw truths about franchise ownership, the emotional triggers that drive investment decisions, and how effective marketing research can help buyers identify the right opportunities. I think a lot of people think McDonald's White Castle's, you know, some of the really early like food franchises.