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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food.

Price 114
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Post Performance Report: Bold brands delivering social ROI

Sprout Social

Kevin Hoffman, Chili’s CEO, told the Wall Street Journal : “We saw that people on social media were posting their fast food receipts and complaining about how expensive their meals were. A combo of in-house Marketing Mix Modeling (MMM) and sales lift studies helped them gauge performance and see which tactics performed best.

Branding 109
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The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Hubspot Marketing

Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

But Reddits role in the modern marketing mix has shifted. Brands can use social listening for anonymous sentiment mining to elevate their market research. For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about.

Gen Z 123
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How a human-centric approach could fix reputational disasters in 2025

Martech

Its like when Wendys spontaneously announced it would start using dynamic pricing to sell its fast food. Dig deeper: Why public relations is thriving in todays global marketing mix Building trust through authentic connection Ultimately, companies need to understand that trust cant be built through technology alone.

PR 79
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How to create effective TikTok branded content (for brands and creators)

Sprout Social

They don’t just go for the biggest names; they seek out creators who have a genuine passion for food and who can authentically connect with Chipotle’s target audience. Chipotle One of the keys to Chipotle ‘s success on TikTok is their ability to identify and partner with creators who genuinely align with their brand.

Branding 123
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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Traditional Marketing Models 1. Let’s take a look at some traditional models as well as some newer frameworks.

Marketing 122