Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food.

Price

Martech

DECEMBER 18, 2024

Financial alignment Gen Z tends to spend the most on food, drink and entertainment , but brands outside those categories can still reach them. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy. Theyre looking for partners to create a better future.

Gen Z

Martech

AUGUST 1, 2024

With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Email Marketing

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. Brand affinity and audience affinity work slightly differently, but it’s worth factoring both into your influencer sourcing strategy.

Gen Z

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing

Hubspot Marketing

SEPTEMBER 23, 2024

While telling the stories, viewers can see quick shots of the dogs eating Purina dog food to have the energy and nutrition to help their owners. What I like: I love that the ad uses gorgeous animation to portray McDonald's as more than a fast food restaurant, but as a place young people can go to grow and develop key skills.

Food

Sprout Social

DECEMBER 2, 2024

While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. How to create a successful influencer outreach strategy in 5 steps These five steps will guide you to influencer outreach success, no matter your business size or industry.

Influencer Marketing

Sprout Social

JUNE 11, 2025

Kevin Hoffman, Chili’s CEO, told the Wall Street Journal : “We saw that people on social media were posting their fast food receipts and complaining about how expensive their meals were. The value deal skyrocketed Chili’s performance. Use social as a source of real-time consumer insights before launching a product or campaign.

Branding

Businesses Grow

DECEMBER 9, 2024

For example, fast-food restaurant Jack In The Box hosted an online late-night party on Discord during Comicon with live music, contests, and food giveaways. Could the brand sponsor those activities to gain access to the community? Could you create an event adjacent to a community? The future We all live in a world longing to belong.

Branding

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. In response, consumers became more discerning, demanding value and authenticity.

Transform

Sprout Social

JUNE 11, 2025

We’ve distilled insights from seven UK influencer marketing examples to help you prepare your influencer marketing strategy: How brands work with influencers in the UK Influencer marketing campaigns, including the influencer marketing examples we’ve detailed below, come in many different forms.

Influencer Marketing

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR

Sprout Social

JANUARY 31, 2025

Using AI in social media can help brands grow their engagement, better manage social media, provide personalized customer care, improve ads, analyze data faster and scale social media marketing strategies. According to Forbes , the brand used these analytics to inform its marketing, customer service, food safety practices and more.

Social Media Marketing

Backlinko

DECEMBER 5, 2024

You can use local business search engine marketing to improve your own online visibility. Local Search Marketing Tips to Boost Your Businesss Visibility Follow these tips to effectively implement a local search marketing strategy and improve your sites local search visibility.

Search Marketers

Hubspot Marketing

NOVEMBER 12, 2024

Dive into the comments on your social pages to gauge what attendees are excited about or concerned with and use those findings to guide your event and marketing strategies. Don’t ignore the comment section: The comment section is a great place to engage in active listening. Get out and explore. Iterate, improve, and repeat.

Energy

Sprout Social

JUNE 18, 2025

As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic.

User-Generated

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. And reduce the risks of being left behind in the market.

Price

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. The play: Social shouldnt be just another box to check in your marketing strategy. But others are local gems and niche treasures.

Gen Z

Backlinko

APRIL 29, 2025

Long-tail keyword examples: Top-rated camping tents for families with kids Affordable stainless steel cookware sets for small kitchens Best organic baby food brands for sensitive stomachs How to Conduct Effective Ecommerce Keyword Research Buy a keyword tool Find high-volume search queries Add to landing pages.

eCommerce

Hootsuite

APRIL 2, 2025

And for every brand hes worked with, storytelling has been an important marketing strategy. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota.

Branding

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. Thrive Market posts drool-worthy recipes, like this vegan pumpkin loaf, using food items you can buy on their website: View this post on Instagram A post shared by Thrive Market (@thrivemarket) 6.

Transform

SmartBrief - Marketing

SEPTEMBER 23, 2024

Odds are, people will not click these posts because they are there to learn about how to cook food, not fall dresses. Always go into this with a curiosity-based mindset, and you can bet that you’ll learn something new and find exciting ways to elevate your content marketing strategy. It doesn’t make a lot of sense, right?

Fashion

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated

Sprout Social

MARCH 14, 2025

With over a million Instagram followers and three podcasts, his star power helped the brands debut live event break all food category livestream records and illustrate the power of social commerce in the UK. Before you start streaming, we recommend zooming out to consider how social commerce fits your overall marketing strategy.

Branding

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Neil Patel

JUNE 10, 2025

Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. Top Experiential Marketing Strategies These are the forms experiential marketing usually takes. Product sampling works well for food, beauty, tech, and anything that’s better experienced than explained.

Gen Z

SocialPilot

APRIL 1, 2025

Thats where a solid Google Business Profile marketing strategy comes into help you attract more customers, boost engagement, and grow your business. 12 Ways to Supercharge Your Local Marketing with Google Business Profile Get found, gain trust, and convert searchers into customers by implementing the best GBP marketing tactics.

Food

Sprout Social

DECEMBER 20, 2024

Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations. Go beyond vanity metrics and prove the value of your influencer marketing strategy with detailed reports and actionable insights.

Branding

Sprout Social

APRIL 28, 2025

million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base. million members (discuss guides and advice on building PCs) r/programming: 6.8

Branding

Scoop.it!

NOVEMBER 21, 2024

It’s like seeing a busy restaurant – you figure the food must be good if so many people are eating there. No wonder 13% of marketers swear by case studies as their go-to content type for their digital marketing strategies. They’re like before-and-after pics for your business – solid proof that your product delivers.

Customer

SmartBrief - Marketing

APRIL 8, 2025

If you’re driving down the road and see the arches in the distance, you may instantly start thinking about fast food, childhood memories and a familiar experience, no matter where you are. One of the best examples is the golden arches at McDonald’s.

Branding

SocialPilot

JULY 17, 2024

You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy. In this blog, we’re discussing benchmarks based on industries and networks to help you level up your marketing game. Facebook posts per week: 3.0

Transform

SocialPilot

FEBRUARY 6, 2025

It helps build trust with potential buyers and enhances visibility in the competitive real estate market. Popular Food and Restaurant Business Review Sites 45. OpenTable Best platform to list restaurants, cafes, and food service businesses. Why its important: OpenTable is more than just a customer review site.

Real Estate

Marketing Insider Group

JULY 31, 2025

The event also helps marketers observe competitors, analyze current market trends, and identify successful tactics. These real-time observations provide actionable insights that can help refine marketing strategies and maintain a competitive edge in an ever-evolving marketplace.

Food

Sprout Social

APRIL 30, 2025

Without clarity on what youre trying to drive, its easy to get distracted by surface-level stats that dont serve your influencer marketing strategy. Lets break down what this looks like in action: Say you work with a vegan food brand, and youre looking for influencers to partner with for an upcoming campaign.

Influencer Marketing

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 09:15] Leadership In other words: Vision, direction setting, and aligning marketing strategies with your overarching business objectives. 09:01] Strategy First Lastly, Strategy First!

CMO

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Focus on building brand loyalty and offering something unique to stand out.

Marketers