SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). billion to Australia’s GDP and supported nearly 13,000 jobs during FY23.

Gen Z 64

Gen Z Transform Fashion Food 64

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. If you target millennials , this is the platform for you.

Product 145

Product Shipping Price Millennials 145

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. They weave in the product somehow, on one of the very last slides. But others are local gems and niche treasures.

Gen Z 90

Gen Z Branding Retail Education 90

Buffer Marketing

JULY 22, 2024

For example, the telecommunications provider in Switzerland, Swisscom , ran Snapchat ads for launching their new product, “blue.” In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 143

Shoppers Product Gen Z Promotion 143

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent.

Millennials 129

Millennials Food Shoppers Health 129

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Over a decade later, people still reminisce and rave over the viral moment.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight.

Branding 80

Branding Gen Z Pharmaceutical Health 80

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Here are a few benefits of niche marketplaces B2B.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

SEPTEMBER 24, 2022

Consumers were asked what topics they would be interested in related to virtual experiences or products. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Dig Deeper: How the gaming universe is preparing marketers for the metaverse. Age demographics.

Gen Z 122

Gen Z Millennials Fashion Food 122

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. Ikeas ThisAbles Not many brands think of being inclusive to people with disabilities when they create their products.

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Sprout Social

AUGUST 24, 2021

More often than not, the feeling of nostalgia clings to positive memories, so when a brand, event or product is a part of that memory, they’re at an advantage. Bringing back alllll the comfort foods of my childhood. Army food goulash. Reintroduce products back by popular demand. Mushroom chicken.

Food 143

Food Millennials PR Marketers 143

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 52

Millennials Entertainment User-Generated Marketers 52

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Their suspicion of corporations and institutions may lead them to work with smaller boutique pet brands, especially if those products can be purchased online and in person. Millennial Pet Shopping Habits.

Millennials 98

Millennials Gen Z Food Marketers 98

Hubspot Marketing

JANUARY 31, 2024

My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. 64% of Gen Z consumers discovered new products on social media in 2023. Wait, what?

Gen Z 130

Gen Z Millennials Food Global Marketing 130

Hootsuite

DECEMBER 2, 2019

Use the other 20% to promote your brand or sell your products. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

MAY 9, 2022

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

MAY 21, 2019

Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. 52% use their platform to develop their knowledge of great food and drinks. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. As of 2019, 79.5% households.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. This applies not only to the way you market your restaurant but also to the menu items and products you create.

Food 124

Food Marketers Marketing Millennials 124

Marketing Insider Group

SEPTEMBER 23, 2015

Denny’s blog is a downright hilarious collection of user-generated content, upbeat notes of encouragement, and silly food humor. This ad from startup Hello Flo, a company that ships women period products automatically every month, introduces us to “ The Period Fairy ,” a clever take that removes the stigma of a girl’s first period.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Hubspot Marketing

JANUARY 21, 2020

Target audiences are a pillar of most businesses influencing decision making for marketing strategy, such as where to spend money on ads, how to appeal to customers, and even what product to build next. The language is relaxed, it engages users, and is generally geared towards a younger, millennial crowd. Lightlife Foods.

Food 143

Food Analytics Millennials Target Market 143

Sprout Social

SEPTEMBER 3, 2020

Music productions? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Creating custom sneakers? Good question!

Gen Z 143

Gen Z Branding Millennials Real Estate 143

Hootsuite

JUNE 12, 2020

More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. In addition to standard Instagram Story analytics, you can track Product Page Views and related metrics. Learn how to set up Instagram Shopping to sell more products. Understanding Instagram Stories analytics.

Analytics 145

Analytics Millennials Promotion Management 145

Neil Patel

FEBRUARY 3, 2021

Your target market is the people you want to buy your product or service. That means paid clickers are generally more qualified; they’ve done their research, they know they need a certain product or solution, and they’re ready to buy. Millennials or Zoomers? Would they see your product or service as a big-ticket item?

Target Market 142

Target Market Food User-Generated Marketers 142

Hubspot Marketing

AUGUST 12, 2022

In addition, roughly 28 percent of respondents say a brand’s environmental impact and the ethical production of its products are two of the most important factors influencing their purchasing decisions. According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact.

Gen Z 144

Gen Z Education Marketers Marketing 144

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Last year, the Snapchat AR game was looking to attract the interest of marketers.)

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Neil Patel

DECEMBER 29, 2020

Many older brands have done the latter, using the more relaxed, casual tone on social media to shed their stuffy reputations and inject their products with a fresher (or even a snarkier) persona. Take Chase Bank’s tweet ostensibly advising a Millennial. MoonPie is a great example. They’re not even thinking about retirement.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. brand and product names) on social.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Content Marketing Institute

OCTOBER 7, 2017

Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, The Millennials Are Here! The deep dive – Industry analysis. (34:42):

Content Marketing 109

Content Marketing Millennials Marketers Marketing 109

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix.

Gen Z 110

Gen Z Millennials Shoppers Price 110

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. In other words, it is an endless scroll of accounts you might want to follow, posts you might want to like, and products you might want to buy.

Millennials 145

Millennials User-Generated B2C Fashion 145

Content Marketing Institute

JANUARY 9, 2018

Simon Kearney, founder of Click2View, says the success of the Visa project was due in large part to the travelers chosen by the production team: Angela Kan is from Hong Kong; her extensive travel and writing experience meant she could collaborate with the team, brainstorming the best spots and conditions for recording her travelogue.

Fashion 111

Fashion Food Millennials Entertainment 111

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. A curated mix of stylish fashion, home, food and beauty items, its Pinterest feed attracts an average of two million monthly views. Takeaways: TikToks rise means authentic, low-production content is outperforming polished ads. Gen X: six hours and five minutes. With over 8.5

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59