Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. Rather than promote its products, this approach builds camaraderie among the chronically online. But others are local gems and niche treasures.

Gen Z 95

Gen Z Branding Retail Entertainment 95

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base.

Branding 88

Branding Gen Z Pharmaceutical Health 88

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 78

Gen Z Pharmaceutical Health Millennials 78

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. You can also promote your posts through social on platforms you know your audience is using.

Millennials 137

Millennials Food Shoppers Health 137

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. Good for retail, beauty, or food brands that want to offer hands-on interaction.

Gen Z 56

Gen Z User-Generated Food Marketing 56

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. Encouraging self-expression and empowerment Gender-neutral ads often promote messages of self-expression, encouraging individuals to be their true selves without fear of judgment.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers. It’s also a top category for women across generations.

Influencer Marketing 134

Influencer Marketing Market Trends Gen Z Fashion 134

Sprout Social

MAY 21, 2019

52% use their platform to develop their knowledge of great food and drinks. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. Time to get Pinning.

Millennials 112

Millennials Shoppers Food User-Generated 112

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Millennial Pet Shopping Habits. Of the three generations discussed here, Millennials are the most likely to browse the internet for new pet products rather than go into a brick-and-mortar store. Pet Owners by Generation.

Millennials 98

Millennials Gen Z Food Marketing 98

Hootsuite

DECEMBER 2, 2019

Use the other 20% to promote your brand or sell your products. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. Without these produce boxes, the food would be wasted.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

AUGUST 12, 2022

Green marketing focuses on strategies that promote environmental awareness and protection. According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. Is your team representative of the future you want to promote? Sustainable Marketing. Be customer-oriented.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hootsuite

JUNE 12, 2020

Save time and look professional while promoting your brand in style. If you run a small business, use the Support Small Business , Gift Cards, or Food Orders stickers. If one of your goals is to engage followers or promote awareness, keep an eye on this. Save time and look professional while promoting your brand in style.

Analytics 145

Analytics Millennials Promotion Management 145

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials.

Shipping 143

Shipping Shoppers Retail Transform 143

Sprout Social

SEPTEMBER 3, 2020

Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Don’t forget your Twitch social media promotion!

Gen Z 143

Gen Z Branding Millennials Real Estate 143

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix.

Gen Z 111

Gen Z Millennials Shoppers Price 111

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. That’s because I, like many millennials, grew up hearing the iconic “I want my baby back ribs” jingle on TV and the radio.

Food 125

Food Marketing Marketers Millennials 125

Hubspot Marketing

JANUARY 21, 2020

By looking at what blog posts or landing pages are captivating your audience, you can repurpose content that isn't and promote the content that is. The language is relaxed, it engages users, and is generally geared towards a younger, millennial crowd. Lightlife Foods. Engage with social media audiences.

Food 143

Food Analytics Millennials Target Market 143

Hootsuite

JANUARY 7, 2020

For instance: Nature, Travel, Fashion, Food, Home, Beauty, Science & Tech, etc.That said, the algorithm is better at populating some topics than others. Because, even though Instagram isn’t showing like counts anymore , you can still get a sense of what’s working for other brands just by seeing what the algorithm promotes.

Millennials 145

Millennials User-Generated B2C Fashion 145

Hubspot Marketing

NOVEMBER 5, 2019

Free Promotion. Paid Promotion. As a Facebook advertiser , you can either promote a post you've already created to ensure that it shows up on feeds of users in your demographic, or you can create native ads that might show up in feeds or on Facebook's sidebars. Here are a few examples. Facebook Ads has a solid track record.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. Alcohol Event tickets Gambling products Tobacco Any food requiring refrigeration, i.e., not shelf-stable. There’s so much autonomy.

Product 145

Product Shipping Price Millennials 145

Sprout Social

FEBRUARY 14, 2020

This leveled the playing field for businesses that didn’t operate out of brick-and-mortar locations, and everything from food trucks to farmers’ markets were now able to offer a cashless, convenient payment option to customers. Millennials are at it again. ??. View this post on Instagram. View this post on Instagram. ??

Millennials 130

Millennials Price Energy Food 130

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Memes get shared and promoted like crazy because they resonate with people, all the while outsiders involve themselves with meme trends via “likes” and shares.

Gen Z 134

Gen Z Marketing Marketers Promotion 134

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. According to Instagram, 87 percent of users have bought something promoted by an influencer. Influencers are everywhere. million of them work on YouTube. Sounds great, right? Conclusion.

Influencer Marketing 132

Influencer Marketing Key Performance Indicator Millennials Promotion 132

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Food for thought: videos targeting “beginners” were up by 50% in 2020. Actively promote your content beyond YouTube. Should we focus on long-form or short-form videos ?

Gen Z 142

Gen Z Real Estate Education Entertainment 142

Marketing Insider Group

NOVEMBER 21, 2022

There are many opportunities, from switching to digital ticketing systems to replacing plastic bottles and cutlery with biodegradable alternatives, using seasonal, local produce in catering, and donating leftover food to local charities. Food trucks and swag bags, VIP sections and photo opportunities.

Event Marketing 127

Event Marketing Food Millennials Entertainment 127

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Take, for example, Murad and Nataly Osmann.

Influencer Marketing 130

Influencer Marketing Marketing Marketers Promotion 130

Hubspot Marketing

AUGUST 2, 2018

They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. Dynamic Ads automatically promote products to people who have expressed interest in them on your website, app, or somewhere else on the internet. Food & Drink. With almost 1.5

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. This can be great for fashion and food brands. For instance, data shows Millennials spent the most money on Black Friday deals. Not sure where to start?

Shipping 134

Shipping Shoppers Millennials Fashion 134

Sprout Social

MAY 5, 2019

Bright images are more common now as well as carefully propped up food against interesting backgrounds. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. Are they legit?

Influencer Marketing 112

Influencer Marketing Fashion Marketing Marketers 112

Marketing Insider Group

OCTOBER 21, 2019

Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. Use social media both to promote your content and to engage with your audience. Just as important as figuring out what kind of content to create is deciding where you are going to promote your content. Quick Takeaways.

Event Marketing 100

Event Marketing Millennials Marketing Marketers 100

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. For instance, you could promote an awareness day or event or partner with a charitable organization. Sales or promotion campaign. If you want to increase conversions, run a sales or promotion Instagram campaign.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Hubspot Marketing

NOVEMBER 6, 2019

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Additionally, these topics might be interesting to the millennial podcast audience which is highly tuned into smartphone and computer technology.

Advertisers 111

Advertisers Advertising Millennials Promotion 111

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

AUGUST 10, 2021

In influencer marketing, that influential person collaborates with a brand to promote something. When you hire an influencer to promote your product or brand, that’s influencer marketing. 100,000 to 1 million followers, like food and travel creator Jean Lee (115K followers). What is influencer marketing? 93% of U.S. followers).

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145