Influencer-Founded Food and Beverage Brands: Are They Good Business?
Hubspot Marketing
DECEMBER 12, 2023
It got me thinking: Has food and beverage become the new playground for creators and influencers? Food and beverage accounts for over 30% of the $2T consumer packaged goods industry. With a built-in brand and audience, it’s easier to gain traction for their products – especially if they play up the health angle.
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