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Influencer-Founded Food and Beverage Brands: Are They Good Business?

Hubspot Marketing

It got me thinking: Has food and beverage become the new playground for creators and influencers? Food and beverage accounts for over 30% of the $2T consumer packaged goods industry. With a built-in brand and audience, it’s easier to gain traction for their products – especially if they play up the health angle.

Food 95
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Product page SEO: A complete guide

Search Engine Land

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 131
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OpenAI unveils ChatGPT API at very low prices

Martech

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. If OpenAI did reduce the cost of their product by 90% in less than three months, they did something every bit as revolutionary as the creation of their AI. Already in use.

Price 104
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Adobe releases data on early Holiday shopping and prices

Martech

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. retail sites, 100 million SKUs and 18 product categories. Prices fall again. Although ecommerce prices were up 0.3% Get MarTech! In your inbox.

Price 99
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No,99 prices don’t hurt quality perceptions

Ariyh

📝 Intro We've seen in previous insights and in Ariyh's Pricing Playbook that just-below prices are effective at making a price look significantly cheaper (e.g. Until today, based on a few notable studies, we thought that just-below prices had a big downside: they make the products priced that way seem lower quality.

Price 62
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Keep your product packaging simple

Ariyh

This changes how you perceive the product, and how much you’re willing to pay for it. Unstructured, curvy designs make products seem more fun and exciting. Can be tested for B2B Research date : July 2023 📈 Recommendation Keep the packaging design and look of your product as simple as possible (e.g. P.S.: Remember.

Product 101
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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. But what is the right price?

Price 145