Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are KPIs?

SEO 97

SEO Key Performance Indicator Whitepaper Analytics 97

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Kevin Indig

APRIL 11, 2023

This is the power of Ahrefs Webmaster Tools! Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully.

SEO 107

SEO Analytics Customer Journey Price 107

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. Choose the category that best describes your business.

Analytics 99

Analytics Branding Marketing Strategy Management 99

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Buffer Marketing

JANUARY 3, 2024

My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. In 2020, we hit six figures in annual revenue.

Manufacturing 99

Manufacturing Key Performance Indicator Retail Shipping 99

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. ” or “What’s our average growth rate for website traffic this quarter? We want a positive ROI!

Promotion 113

Promotion Finance Analytics User-Generated 113

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

APRIL 5, 2023

A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. You can do this in several ways, including: Tailoring the objective to the role you’re applying for. Instead, write down the specific ways you add value to your list of skills and traits. Adding top keywords.

Finance 140

Finance Logistics Communications Management 140

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. Successful businesses are improving their lead generation strategy by creating better digital experiences that help to build an ongoing relationship with customers.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Transform 104

Transform User-Generated Marketing Automation Platform CRM 104

Martech

OCTOBER 20, 2022

Seven years ago, marketing technologist roles were, arguably, in their infancy. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. What does a marketing technologist do ?

CMO 83

CMO Analytics Marketing Marketers 83

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. They can imagine ways to actualize this vision.

Digital Marketing 133

Digital Marketing Advertising Advertisers Shopper Market 133

Search Engine Land

JUNE 26, 2023

Many SEO tools out there suggest actions to take care of, but are they really helpful in most cases? Or are most jobs suggested busy work that will do nothing to help improve your results? In such times of change, the best way to see the path ahead is to look back and learn the lessons of the past. W eaknesses. O pportunities.

SEO 98

SEO eCommerce User-Generated Analytics 98

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here , and Part two (Predictive Analytics) is here. This can be any number of channels (e.g.,

Customer Journey 81

Customer Journey Customer Marketing Marketers 81

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. It is now the business-critical link between multiple stakeholders within the company and is the key champion of the customer (present and future). Because of this, marketing organizations are inundated with data and insights.

CMO 97

CMO Transform B2C Marketing 97

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Direct Mail 92

Direct Mail Law Analytics CRM 92

Neil Patel

MAY 18, 2021

A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. What Is a CRO Program? Why Are CRO Programs Important?

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Buffer Marketing

JANUARY 3, 2024

My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. In 2020, we hit six figures in annual revenue.

Manufacturing 52

Manufacturing Key Performance Indicator Retail Shipping 52

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site 2014: There was no way to search for an HTTPS version of a “what is my referrer” site.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Search Engine Land

SEPTEMBER 8, 2023

In his book, “ Twelve and a Half ,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success. But curiosity doesn’t just enhance your SEO game – it fuels professional growth. After half a day of research, it turned out my SEO tools were solid. update months ago.

SEO 138

SEO Transform User-Generated Education 138

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. Great ways to drive ToFu traffic that doesn't need to focus on CPL. Your marketing objective must be clear so you can track the right customer goals for lead generation. Phone calls.

Non-Profit 126

Non-Profit eCommerce CRM User-Generated 126

Search Engine Land

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. They can imagine ways to actualize this vision.

Digital Marketing 100

Digital Marketing Advertising Advertisers Shopper Market 100

Rock Content

MARCH 17, 2023

Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness. Google’s first page gives more visibility, authority, and engagement to brands that are known in the market. Increasing brand awareness is one of the most pursued marketing objectives in companies.

SEO 93

SEO Branding User-Generated Digital Marketing 93

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again! Just Google list hygiene services.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Exposure Ninja

MARCH 7, 2024

Growth and scaling might seem like two sides of the same coin, but they’re more like cousins than twins. You’ve probably heard the terms “ scaling ” and “ growth ” thrown around so much they’re starting to lose all meaning. Is your digital marketing underperforming ? Growth costs money.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Growth and scaling might seem like two sides of the same coin, but they’re more like cousins than twins. You’ve probably heard the terms “ scaling ” and “ growth ” thrown around so much they’re starting to lose all meaning. Is your digital marketing underperforming ? Growth costs money.

Transform 52

Transform SEO COS Digital Marketing 52

Neil Patel

DECEMBER 18, 2020

As such, e-commerce store owners need to find innovative ways to stand out from the crowd. According to Wanelo, some stores reported seeing as many as four times the conversions they got on popular social media platforms like Facebook. For sellers, this gave them access to a huge market. Finding Apps Similar to Wanelo.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Martech

APRIL 8, 2022

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. Processing.Please wait. See terms.

Transform 100

Transform New Technology Direct Mail Marketing 100

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

SMA Marketing

DECEMBER 1, 2022

Backing up their efforts to help website owners prioritize adaptive design, Google provides a free tool website owners can use to confirm design best practices. However, following Google's rules is not why your local business should have a mobile-optimized website. SMART SEO: Search Marketing That Delivers. S pecific Solutions.

SEO 52

SEO Analytics Place Search Marketers 52

Neil Patel

SEPTEMBER 14, 2020

Without customers, your business wouldn’t exist. The best CRM software helps streamline, simplify, and improve your business processes to create better experiences for the one thing your business revolves around — your customers. Business size. The size of your business plays a role in which CRM software is best for you.

CRM 144

CRM Price Manufacturing eCommerce 144

Sales Force: CMO

AUGUST 2, 2022

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. All are essential to helping businesses across the world thrive. They founded a company in 1964 to market a lighter, more comfortable and affordable shoe.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Digital Marketer

DECEMBER 19, 2022

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques.

Transform 83

Transform eCommerce Retail Entertainment 83