Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix.

Advertising 107

Advertising Advertisers Marketing Mix Place 107

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

SEO 92

SEO User-Generated Health Analytics 92

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Get MarTech! In your inbox.

Marketing 108

Marketing Marketers Influencer Marketing Email Marketing 108

Search Engine Land

SEPTEMBER 7, 2023

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights.

Global Marketing 132

Global Marketing Advertising Advertisers Market Trends 132

Search Engine Land

JANUARY 18, 2024

Get the daily newsletter search marketers rely on. AI will change your content strategy AI tools are changing the future of content creation – just how it will change the future of SEO remains to be seen. In 2024, the world of SEO is the exact opposite of easy. Each year, SEO becomes more complex and harder to win. See terms.

SEO 125

SEO User-Generated CMO Energy 125

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. Review past events and the marketing strategies you used.

Event Marketing 92

Event Marketing Marketing Plan Key Performance Indicator Logistics 92

Hubspot Marketing

SEPTEMBER 14, 2022

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. While organizing the numbers may sound difficult, using a business budget template makes the process simple. How to Create a Business Budget.

Finance 141

Finance Health Advertising Advertisers 141

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Search Engine Land

AUGUST 30, 2023

These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm. As the advertising landscape evolves, marketers must adapt strategies to leverage these innovations effectively.

Advertising 124

Advertising Advertisers Management Branding 124

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow.

Transform 112

Transform Finance Marketing Marketers 112

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. That’s awareness.

Non-Profit 117

Non-Profit User-Generated Customer Journey Advertising 117

Search Engine Land

MARCH 12, 2024

So, before integrating Apple’s new tool into your strategy, carefully assess whether it aligns with your campaign needs and budget first. So, before integrating Apple’s new tool into your strategy, carefully assess whether it aligns with your campaign needs and budget first. Why we care. Accessibility. How it works.

Advertising 99

Advertising Advertisers Place Search Marketers 99

Hubspot Marketing

MAY 13, 2024

These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. Why is this year so challenging for marketers? Sound familiar? Google's upcoming SGE changes ? Something else?

Marketing 80

Marketing Marketers B2C Communications 80

Search Engine Land

DECEMBER 13, 2023

Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. To ensure your suggestions are taken seriously and put into action now and in the future, you need to: Understand the web team’s tech stack. That is just the beginning.

Marketing Automation Platform 104

Marketing Automation Platform Energy SEO Analytics 104

Search Engine Land

OCTOBER 6, 2023

Google uses past search data to predict possible future outcomes for a set of keywords based on your budget. Get the daily newsletter search marketers rely on. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter).

Advertising 136

Advertising Advertisers Search Marketers Marketing 136

Search Engine Land

JANUARY 23, 2024

Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands. SMBs: Differences in PPC strategy Budget One of the biggest differences between SMBs and larger organizations is the amount of money/budget available to them.

Advertising 106

Advertising Advertisers Shipping Marketing Mix 106

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Types of Facebook ads budgets Facebook ad budgets control the amount you spend on your advertising.

Digital Trends 135

Digital Trends Advertising Advertisers Energy 135

Hubspot Marketing

MARCH 27, 2023

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. Three Marketing Impacts Caused by Recession Concerns 1.

Price 137

Price Law Marketing Marketers 137

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. That's where technical skills come in.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 86

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 86

Search Engine Land

JANUARY 10, 2024

Scaling a nascent Google Ads account doesn’t simply mean increasing your budget and hoping for a proportional increase in leads. This is easier when you aren’t capturing a large percentage of available impressions because the budget increase will find more relevant people to show your ads to. Expanding to new platforms.

CRM 135

CRM User-Generated Place Digital Marketing 135

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 124

Influencer Marketing Entertainment Marketing Marketers 124

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Avoid death by a thousand budget cuts. Re-evaluate who you’re marketing to and how.

Key Performance Indicator 108

Key Performance Indicator Copywriting Marketing Marketers 108

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., 8% said they would maintain their budget.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

JULY 25, 2022

One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times.

Management 105

Management B2C Marketing Marketers 105

Digital Marketer

NOVEMBER 20, 2023

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can even develop entire marketing plans in SECONDS. UGC materials don’t need to PROVE anything, we as marketers do. Writing consistent copy WAS hard.

User-Generated 96

User-Generated Marketing Marketers Copywriting 96

Search Engine Land

OCTOBER 12, 2023

Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Share of search = share of market, and data suggests that brands with a higher and increasing share of search will enjoy sales growth in the future. Let’s find out why.

SEO 119

SEO PR Branding Price 119

Martech

OCTOBER 20, 2023

Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. Data has become the lifeblood of businesses in today’s digital age.

Analytics 121

Analytics Transform Market Trends Customer 121

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. What is TikTok promotion? Then hit ‘pay.’

Promotion 114

Promotion Advertising Advertisers Price 114

Martech

MAY 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small and often inexperienced team overwhelmed with demands. Some of these are the same challenges marketers have faced forever.

Marketing 104

Marketing Marketers Price Communications 104

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets.

Advertising 92

Advertising Advertisers Transform Retail 92

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions.

Gen Z 107

Gen Z Millennials Marketing Marketers 107

Search Engine Land

NOVEMBER 6, 2023

Bids cannot surpass 50% of your daily budget. Amazon provides an audience market share preview. This represents the total number, not a forecast based on your set budget. Arguably, this is a more informative metric as it gives stakeholders a clearer understanding of the potential market. Local services. Restaurants.

Advertising 112

Advertising Advertisers eCommerce User-Generated 112

Hubspot Marketing

MARCH 1, 2023

The Project Management Lifecycle The Five Stages of Project Management Stage 1: Project Conception and Initiation Stage 2: Project Planning Stage 3: Project Execution Stage 4: Project Monitoring & Controlling Stage 5: Project Close The future of project management is looking brighter than ever. Does it have a minimum or maximum budget?

Management 125

Management Key Performance Indicator CRM Communications 125

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Advertising 100

Advertising Advertisers Thought Leadership User-Generated 100

Martech

NOVEMBER 1, 2021

Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things that make budgeting difficult. It’s hard to determine what needs will come up, even in the near future. Budgeting requirements vary between each type of organization.

Non-Profit 111

Non-Profit Finance Marketing Marketers 111