Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. Marketers can reach a potential audience of 225.7 In second place is Brazil at 27 million. Source: Pew Research Center.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies).

Gen Z 110

Gen Z Transform Retail Entertainment 110

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn. of its US user base to be exact.

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. But ads are not the only way to do marketing on the platform.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. But what about the marketing world? From Meta’s Performance 5 framework to Twitter Blue, here’s what happened this month in marketing. But there are also many other ways to have a fun time without getting drenched.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Martech

APRIL 7, 2022

The New York event showed marketers a crash course about the metaverse and how games are part of that. For Gen Z, 80% consider themselves gamers. Get the daily newsletter digital marketers rely on. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. moms playing games.

Gen Z 112

Gen Z Advertising Advertisers Marketing 112

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. They founded a company in 1964 to market a lighter, more comfortable and affordable shoe. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 116

Management Gen Z CRM Shipping 116

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 111

Influencer Marketing Branding Gen Z Marketing 111

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. So, how do you turn these insights into strategies for influencer marketing success ?

Branding 95

Branding Gen Z Fashion Food 95

Sprout Social

JUNE 28, 2021

According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. On the brand side, 86% of executives say social commerce is a growing part of their marketing-driven revenue plans.

Gen Z 106

Gen Z Transform Millennials Shipping 106

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Businesses Grow

JANUARY 25, 2024

I managed my diagnosis the best I could while hiding it from the workplace for decades because it did not offer me the psychologically safe environment that I required. Over the years, I rose up the ranks to Chief Marketing Officer, still keeping my personal and professional lives separate. Marketing career burnout is real, my friends.

Health 78

Health Gen Z Food Marketing 78

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Stages of content lifecycle management.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hubspot Marketing

DECEMBER 13, 2023

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 100

Gen Z SEO Real Estate Millennials 100

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share.

Gen Z 111

Gen Z Real Estate Transform SEO 111

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults. Try for free Ready for the next level?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. We know that TikTok is one of the first places users go to get the scoop and pull the trigger on new products.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Hubspot Marketing

AUGUST 7, 2023

Morgan McTiernan , Social Media Manager at Canva (@Canva), which boasts 136K followers on Threads, told me she's found early success with the platform by adapting to that tone. Thukral advises, "The best way to think of the content and tone of voice for Threads is by thinking of it as Twitter's Gen-Z cousin.

Gen Z 93

Gen Z Thought Leadership User-Generated Advertising 93

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. Let’s get started.

Branding 129

Branding Fashion Gen Z B2C 129

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. However, there’s a spread across economic and political spectrums, making it an exciting place for debate. Disadvantages of X Lack of Moderation X touts itself as a place for freedom of speech.

Gen Z 107

Gen Z Branding Advertising Advertisers 107

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Social is even poised to overtake other digital channels as the preferred place for service.

Social Media Marketing 125

Social Media Marketing Gen Z Direct Mail Communications 125

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. It ranks third in ROI, remaining tried and true.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not. For 2019, what I’m keeping my eye on is some of the forgotten channels.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Bannerflow

FEBRUARY 3, 2023

According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. Why does Twitch matter for marketers? In terms of Twitch marketing, the site’s demographics skew on the younger side. Good question!

Gen Z 130

Gen Z Branding Millennials Real Estate 130