Hubspot Marketing

MAY 28, 2025

And live-streamed videos take third place. The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Of course not.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. The network isnt just a space for buttoned-up, professional updatesnor is it strictly B2B territory anymore.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Buffer Marketing

APRIL 29, 2025

If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Buffer can help.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 67

Gen Z Social Media Marketing Transform Marketing 67

Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. Brands that want success must be ready with the content and solutions consumers need and make it accessible on the consumers’ own terms.

Gen Z 70

Gen Z Millennials Shoppers Retail 70

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. These ads allow you to submit a short video ad to YouTube which is then placed at the beginning or in the middle of videos with metrics and demographics that match your brand's target. Facebook has a whopping 1.59

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Martech

MARCH 8, 2024

They’re also less likely to shop at the places that partisan shoppers favor. ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Oddly enough, the study found that 50% of Gen Z depends on Fox News for most of their news consumption.

Gen Z 107

Gen Z Millennials Shoppers B2C 107

Hubspot Marketing

MARCH 8, 2021

But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. Because Instagram Shops are carbon copies of pre-created Facebook shops, you only need to take a few steps to place a Shops button on your Instagram Business Page. If so which one(s)?"

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Social media is Gen Z’s preferred channel for discovering new products. 57% of Gen Z have discovered a new product on social media in the past three months.

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s too early to tell, but we know for sure that this is one place you should be if you’ve got something to sell. That’s because 63% of Gen Z use TikTok on a daily basis. fulfillment centers.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Hootsuite

JULY 27, 2022

This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 trillion by 2025.

Customer 144

Customer Gen Z Transform Retail 144

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Influence marketing works especially when targeting Gen Z buyers.

Gen Z 132

Gen Z User-Generated Shoppers Real Estate 132

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. 7% of Gen Z users (18-25) plan to quit Facebook in 2023. In 2022, LinkedIn generated $5.91

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Sprout Social

OCTOBER 28, 2021

For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. When viewing a post, the brand’s audience sees strategically placed dots on modeled products. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. MeUndies on Instagram.

Gen Z 140

Gen Z eCommerce Transform User-Generated 140

Hootsuite

NOVEMBER 3, 2020

With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. 81% of shoppers research products on Instagram and Facebook, and shopping is a top priority for 48% of Pinterest users. It’s where Millennials and Gen Z like to shop.

Branding 145

Branding Gen Z Shoppers Price 145

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas. Pinterest users, in general, spend 29% more while shopping than non-users.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Hootsuite

APRIL 19, 2023

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. It’s more popular with a younger demographic, so if Gen Z is of interest to your brand, this may be a social messaging tool to explore. What are social messaging apps?

Gen Z 123

Gen Z Social Media Marketing Place Shoppers 123

Hootsuite

APRIL 21, 2022

Is Facebook a good place to sell products and services? And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month. hours each month. Meta Pixel.

Branding 116

Branding Gen Z Retail User-Generated 116

Martech

MAY 13, 2022

Beacons are physical gadgets tucked in unobtrusive places (e.g, And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and gen z. behind walls, beneath shelves, within light fixtures, etc.).

Transform 128

Transform Gen Z Shoppers Retail 128

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

MAY 1, 2023

Still, around one in five social media users buy on social media regularly, and 75% of those shoppers say they're satisfied with their latest purchase. For example, products you prioritize selling on Facebook, where the demographic skews older, might be different from products you'd sell on a Gen-Z-heavy platform like TikTok.

Gen Z 109

Gen Z User-Generated Shoppers Shipping 109

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. This on-SERP information may appear in various places, but the most sought after position is right at the top of the page, before the organic listings. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

AUGUST 2, 2022

Plus, in an era of social distancing, these real-time videos can help take the place of live events. They have even introduced a new area in the Explore tab that will allow social shoppers to more easily find relevant content. Nine out of 10 Gen Zers say they watch YouTube videos to feel like they’re in a different place.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Martech

JUNE 22, 2023

The era of disregarded data is behind us, as we now possess the means to analyze information and generate personalized content simultaneously effectively. But none of that can’t happen without trust and loyalty imperative for gathering this info in the first place. Will loyalty enter the metaverse?

Gen Z 111

Gen Z Customer loyalty Transform Shoppers 111

Hubspot Marketing

AUGUST 11, 2022

These online spaces empower members of subcultures a place to engage and grow their interests. These could be the best place to connect your new brand with an audience that’s looking for the exciting and new. The best place to start engaging is by posting comments on relevant threads. And don’t forget about emerging platforms.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Neil Patel

JANUARY 18, 2023

Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” Tech companies—including Apple and Qualcomm —are placing a high priority on more powerful tools to facilitate AR growth. These AR search results place markers in a video feed in 3D space.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 29% of people register for webinars on the same day they take place. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. trillion in sales in 2023.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. By showing real examples of customers styling their Calvins, shoppers see other consumers endorsing the brand and showcasing how the products look on actual humans instead of overly styled models.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Backlinko

JUNE 15, 2024

Source: AllianceBernstein Temu Order Volume Worldwide According to recent data, consumers placed a total of 412.3 Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion Q3 2023 $5.16 billion Q4 2023 $6.62 billion and $50.67

Gen Z 75

Gen Z Millennials Retail Fashion 75

Litmus

SEPTEMBER 24, 2024

With Black Friday shopping early on shopper’s minds, your email list is a great place to meet prospects where they’re at. Source: Really Good Emails Source: Really Good Emails Shoppers, especially during the holiday season, prefer buying from brands that give back. as consumers continue to deal with inflation.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. shoppers start their product search journey on Amazon. You might think that you’ve just completed the most common search journey to lunch. However, nearly 40% of U.S. Google, Bing).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hootsuite

JULY 13, 2023

Hootsuite’s Streams feature makes this super easy and compiles all this intel from all of your social platforms in one place.) What does this have to do with lead generation strategy? The best social media platform for lead generation really depends on your particular business and your particular audience. It’s a boring answer.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98