Hubspot Marketing

MAY 9, 2023

Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? s products cost between $1 to $3. In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing.

Gen Z 122

Gen Z User-Generated Retail Shoppers 122

Martech

DECEMBER 18, 2024

Consumers arent just using their phones to research products they see on TV, theyre using them to make purchases. What shows up in a TV ad has the potential to influence shoppers on their mobile devices. According to the study, 30% of consumers report using a QR code in a TV ad to learn about a product. Mobile Wallets.

Gen Z 104

Gen Z Shoppers eCommerce Advertising 104

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Snapchat – Engaging Gen Z with Ephemeral Content Snapchat is a favorite among Gen Z, with 58.8%

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 111

Gen Z Millennials Shoppers Price 111

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true?

Branding 123

Branding Gen Z Energy Shoppers 123

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 69

Gen Z Millennials User-Generated Entertainment 69

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 86

Gen Z Social Media Marketing Transform Marketers 86

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch?

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Video in ecommerce isnt optional anymore its the bare minimum.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns.

Gen Z 119

Gen Z Whitepaper Social Media Marketing Millennials 119

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 144

Shoppers Product Gen Z Promotion 144

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers 107

Shoppers Price Gen Z eCommerce 107

Sprout Social

JULY 20, 2021

Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. The lip kits sold out in under a minute, largely due to the disparity between the hype around the product and the amount available. What are Instagram Drops?

Gen Z 142

Gen Z Product Retail Millennials 142

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 68

Gen Z Transform Fashion Food 68

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Bottom line.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Martech

SEPTEMBER 25, 2024

Go all-in on a cohesive in-store and online consumer experience While there remains a preference for in-store shopping, the growth of online purchasing (especially among millennials and Gen Z hybrid shoppers) means brands need consistent, positive customer experiences in both settings.

Gen Z 72

Gen Z Millennials Shoppers Retail 72

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Sales Force: CMO

AUGUST 10, 2022

Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Brian Solis

FEBRUARY 17, 2025

Drawing from his research, Solis introduced “Generation Novel” (Gen N), a term he uses to describe a consumer behavior shift that transcends traditional demographics. It’s not about being Gen Z or Millennial anymore—it’s about how technology and global events like the pandemic have rewired all of us.”

Retail 52

Retail Gen Z Transform Millennials 52

Backlinko

MARCH 11, 2024

Around 40% of shoppers say that user-generated content (UGC) is “extremely” or “very” important when making a purchase decision. Continue reading as we’ll cover answers to these questions with these recent UGC statistics.

User-Generated 112

User-Generated Gen Z Shoppers eCommerce 112

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 126

Retail eCommerce Gen Z Shoppers 126

Martech

MARCH 8, 2024

They’re also less likely to shop at the places that partisan shoppers favor. ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Oddly enough, the study found that 50% of Gen Z depends on Fox News for most of their news consumption. Media habits.

Gen Z 112

Gen Z Millennials Shoppers B2C 112

Martech

AUGUST 4, 2021

It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. Aisle’s website also groups products in categories for their users to discover. Gen Z is 153% more likely than the average consumer to sign up for discounts via SMS, according to one study we reported on this year.

Gen Z 126

Gen Z Branding Shoppers Retail 126

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 131

Gen Z Millennials Shoppers Digital Marketing 131

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. Most TikTok users are Gen Z, making up 44.7%

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Most people check in when they want to research a type of product or resource. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Martech

SEPTEMBER 28, 2022

It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? And yes, Gen Z still uses email – they actually prefer it as the way for brands to communicate with them. And yes, Gen Z still uses email – they actually prefer it as the way for brands to communicate with them.

Gen Z 103

Gen Z Email Marketing Shoppers Real Estate 103

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 128

Gen Z Millennials Retail Price 128

SmartBrief - Marketing

MAY 19, 2024

For instance, an AI integrated self-checkout kiosk can analyze scanned items and a customer’s purchasing history to offer the customer real-time suggestions for complementary, discounted, or trending products. And, if you do choose to integrate AI personalization technologies, be careful with how you roll them out.

Retail 132

Retail Gen Z Customer Millennials 132