article thumbnail

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

Hubspot Marketing

Why Gen Z Should Be Building Personal Brands A lot of people underestimate just how digitally fluent Gen Z is. That changed when I started spending real time on the platform not just scrolling, but actually creating. I want to be seen as an expert in AI, personal branding, and Gen Z career content.

Gen Z 98
article thumbnail

Google showing TikTok videos in featured snippets, SGE

Search Engine Land

Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. Gen Z uses TikTok to Search. While people continue to debate whether TikTok is a search engine, what you need to know is consumers (especially Gen Z) could care less about. TikTok videos in featured snippets.

Gen Z 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7

Gen Z 104
article thumbnail

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7

Gen Z 103
article thumbnail

Winning and losing in the new digital economy

Martech

This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z. The sectors which scored worst included real estate, transportation and energy and utilities. Conversely, digital experiences that are difficult, disconnected and hard to navigate will be rejected.

Gen Z 114
article thumbnail

Social media marketing: Strategy template and tips for 2025

Hootsuite

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound. Psst: Need help getting started?

article thumbnail

How to get more out of your email marketing with SafeOpt

Martech

It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? And yes, Gen Z still uses email – they actually prefer it as the way for brands to communicate with them. This makes a bit of intuitive sense because there’s less real estate to work with on mobile.

Gen Z 103