Global Marketing Management Market Research 
Hubspot Marketing
JANUARY 21, 2019
Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing?
Adobe Experience Cloud Blog
MARCH 31, 2015
This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. What is it?
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Marketing Insider Group
NOVEMBER 10, 2020
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?
Sprout Social
JUNE 15, 2021
Over a third of marketers (35%) cite market research as what they need most to succeed on social, closely followed by audience research (33%). This lack of research and analysis makes it difficult for marketers to succeed across the many platforms they manage.
Rock Content
DECEMBER 21, 2020
In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. What are the main obstacles to building a global brand? How to start a global branding strategy?
Doug Garnett
FEBRUARY 21, 2025
It should be clear, then, that distinctiveness only matters if it is stable over time it must be managed stably over time. Thus, from the companys viewpoint market distinctiveness grows over time to become stable. Once stable, the company must manage this distinctivenss for the tremendous asset it is an asset stable through time.
Sprout Social
NOVEMBER 30, 2020
However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets.
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