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6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform. While influencer marketing is powerful, it also has a few key challenges. But whose job is it to respond?

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create.

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Marketers, Get Ready For Your Promotion: A Global Perspective

Adobe Experience Cloud Blog

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts.

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The Four Big Wins of a Marketing Calendar

Adobe Experience Cloud Blog

The Marketo Marketing Calendar is the industry’s first calendar to fuse campaign planning and execution, and it’s been part of our vision from the beginning. When Phil Fernandez, David Morandi and Jon Miller founded Marketo, they imagined a fully unified and easy-to-use marketing management solution.

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The Best Content Distribution Channel You’re Overlooking

Content Marketing Institute

In a recent planning meeting with a client, I was surprised to hear the sales manager complain to the marketing manager. She didn’t think marketing was producing much in the way of good content her sales team could use. 7 Best Practices (and Tools) for Managing Your Remote Content Team.