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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 117
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The 8 Core Reports of the Growth Marketing Leader

The Marketing Operations Leader

2️⃣ Paid Channel Performance This report breaks down pipeline and revenue generated from each paid channel. 3️⃣ Marketing ROI Metrics This report summarizes key efficiency metrics like LTV:CAC, pipeline coverage ratio, demo-to-close conversion rate, and average time to close.

Transform 130
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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. User recaps encourage user-generated content (UGC) 4.

Tentpole 120
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How I localized AI-generated emails for international markets without losing the human touch

Hubspot Marketing

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. We already had an AI-generated email prompt that worked well in English—conversational, friendly, and context-aware. The challenge?

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. Source In fact, Duolingos TikTok has become a masterclass in viral content, consistently generating earned media.

PR 114
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Leveraging HubSpot's Multi-Language Tools for Global Success

Lynton Web

Global content editor for multi-language variations : A centralized tool for managing content that appears across multiple pages or posts in various languages, streamlining your localization efforts. Offering core content in your visitors' native languages can significantly enhance engagement, improve user experience, and drive conversions.