Hubspot Marketing

APRIL 4, 2025

Then, Ill share some tips and tricks for becoming an AI champion on your marketing team. Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves theyre critical for any organization looking to stay competitive. Lets dive in.

Transform

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Isolated genAI solutions (indie tools). These tools address specific marketing challenges, such as content creation or chatbots. Disruptors.

Copywriting

Martech

NOVEMBER 21, 2024

“So you’re not going home?” Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

Law

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

Transform

Martech

JANUARY 7, 2025

When it comes to the content itself, many of the principles of traditional SEO apply particularly the need to go both broad and deep to establish authority and relevance. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Integration challenges and how to overcome them.

SEO

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate.

Marketers

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

Transform

Martech

AUGUST 6, 2024

What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world.

Marketing Strategy

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketers

Martech

JANUARY 27, 2025

While that’s bad news for investors, it’s good news for marketers. He said DeepSeek’s open-source model, which allows many people to use and improve it, is going to spur major AI breakthroughs. DeepSeek has disrupted the AI market because it doesn’t have the resources the established players have.

Copywriting

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. We won’t know until U.S. said Waddington.

Advertisers

Chief Martec

SEPTEMBER 26, 2024

As a little bonus for taking the survey, you’ll receive a special edition of our marketing technology landscape graphic that focuses exclusively on the thousands of AI martech startups we’ve cataloged over the past year.) 31% replaced their core marketing automation platform. More details to follow. Take the survey here.

B2C

Sprout Social

JANUARY 15, 2025

A federal law banning TikTok in the US is set to go into effect on January 19, 2025. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news.

Branding

Martech

NOVEMBER 12, 2024

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. It demands that marketing teams consistently have the right skills. For CMOs, this is a call to action.

Marketers

Martech

OCTOBER 30, 2024

Dig deeper: How to develop a winning B2B ideal customer profile Understanding customer types Many marketing teams assume that early adopters, widespread adopters and laggards are all the same. They want a reliable solution that consistently works. I was approached by a pair of founders at an event the other day. It’s unsustainable.

Customer

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Note: While this can be advantageous, be careful about over-relying on all-in-one solutions. Don’t sacrifice the specialized features essential to your marketing success in the name of efficiency. The first part is here.

Customer Acquisition

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. Dig deeper: The service model evolving around CDPs 4.

Customer

Hubspot Marketing

DECEMBER 3, 2024

When she first started publishing dedicated pins to my content, I watched the numbers start to go from basically 0 to getting over a million views a month. When she first started publishing dedicated pins to my content, I watched the numbers start to go from basically 0 to getting over a million views a month.

Product

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Define your influencer marketing strategy Define your overall influencer strategy.

Influencer Marketing

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. 6 AI trends in marketing you need to let go of 1. This trend shaped personalized offers and recommendations.

Market Trends

Hubspot Marketing

NOVEMBER 5, 2024

And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Settle in as we go over the differences between B2B CRO and B2C CRO, and I’ll share some of his tips to help you plan a winning conversion strategy. But, conversations are what the goals should always be with marketing.”

B2C

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. They need to: Understand what the metrics tell them about your subscribers’ interaction with your marketing efforts.

Marketers

Sprout Social

NOVEMBER 19, 2024

It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place. Understand the process of hiring influencers Marketers rarely stumble on the perfect influencer for their brand by chance.

Gen Z

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Transform

Martech

SEPTEMBER 10, 2024

These challenges have made automation an essential operational solution. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Plus, in-house solutions rarely add the capacity you truly need, particularly if you look at your workflows comprehensively.

Advertisers

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them.

Social Media Marketing

SocialPilot

OCTOBER 20, 2024

So, how do you go viral on Instagram and drive massive reach and followers? What Does It Mean to Go Viral on Instagram? Before we get into the nitty-gritty, first, let’s understand what “going viral” on Instagram means. Understand Your Target Audience The audience is the backbone of any promising Instagram marketing strategy.

User-Generated

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Transform

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Product Aware People in the Product Aware stage know they need a solution and are shopping around.

Customer

Businesses Grow

JANUARY 13, 2025

Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. I find marketing as impersonal and intrusive as ever.

Personalized Marketing

Martech

JANUARY 27, 2025

At Kinsta , a worldwide go-to hosting provider for agencies, weve seen how agencies can thrive when they pair their SEO expertise with site management. Bundling site management with your existing SEO services in this way means you can position your agency as a comprehensive solution for your clients online needs.

Management

Hubspot Marketing

APRIL 30, 2025

Generally, the buyer journey will have three stages: Identification = pain and problem awareness Consideration = solution awareness Decision = provider aware Sometimes, its represented in a funnel, known as the marketing or conversion funnel. The client and I were thrilled. The graph on Google Search Console was trending strongly up.

SEO

Martech

SEPTEMBER 20, 2024

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. It is a when, not an if. They may have already, but not yet know it. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.

Law