Remove Health Remove Management Remove Performance Marketing
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How smarter measurement can fix marketing’s performance trap

Martech

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. To escape the doom loop, we dont need to swing the mix wildly back to brand or abandon performance tactics altogether.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. ad spending was already very low in 2002 as the country was recovering from a recession. Overall, ad spending was down in the B2B and durable goods sectors as an atmosphere of caution prevailed.

Retail 119
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Social media management services: 9 agencies your brand should check out

Sprout Social

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include? Drop & Hook.

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Are AI tools shaping your intentions more than you realize?

Martech

Dig deeper: How behavioral economics can be the marketers secret weapon 4. When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject. Who is accountable for misuse or harm? Ask yourself: If something goes wrong, who will take responsibility?

Retail 119
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Why focus is the way forward for high-performing marketing organizations

Martech

Example Common Good’s why is to make health and happiness accessible to anyone, so they fight for the brands that share this purpose. Next steps to becoming a high-performing marketing organization By answering the questions above, you can define a positioning strategy to increase your organizations’ value and relevance.

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Perkuto acquired by MERGE

Martech

MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce. It describes its mission as promoting health, wealth and happiness. But with the Perkuto acquisition it adds a big dose of marketing operations. Why we care.

Health 116
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. He points to an example of a health food company.