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22 must-have reports for measuring CRM health

Martech

By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks). This helps you manage transitions in contact engagement.

Health 122
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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place. Make the appointment process seamless and encourage loyalty with personalized follow-ups and helpful health tips.

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How to hire an influencer: A guide for successful partnerships

Sprout Social

But that’s only if marketers understand how to hire an influencer in the first place. The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 113
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7 Best BrightLocal Alternatives for Reputation Management (2025)

SocialPilot

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

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Top 10 Health Affiliate Programs

Backlinko

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119
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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Place the disclosure up front , with the endorsement message, where followers will immediately see it. Claims of health benefits or results need to be supported by proof. For Instagram posts, disclosures should be placed near the start of the caption, above the “more” button, so they’re visible without additional clicks.

Gen Z 125
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Customer experience tools and strategies: 2025 Predictions

Martech

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

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