Hootsuite

JUNE 2, 2022

Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now! 9 social media crisis management tips for business and brands. That would be a PR miracle. Respond promptly.

Management 145

Management PR Communications Health 145

Buffer Marketing

OCTOBER 31, 2024

If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority. Try managing your social media content with Buffer so you're never left with an empty queue.

Transform 117

Transform PR Product User-Generated 117

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Budget clarity also attracts expert influencers while enabling them to plan content and manage expectations. Why is a roadmap important? Monitor any potential issues.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketing Marketers 101

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 98

Management Real Estate Branding Food 98

Litmus

APRIL 12, 2024

You should consider using separate email subdomains within your email program to track and manage reputation without different activities affecting one another. Sales and outreach emails People who work in sales, outreach, or PR in your company likely send messages from the root domain. That’s where email subdomains come into play.

Management 112

Management PR Health Marketing 112

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What strategies did you use to collaborate?

Management 126

Management Social Media Marketing Communications Analytics 126

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. At L.L.Bean, the answer was yes.

Health 140

Health PR Branding Communications 140

Adams & Knight Marketing

APRIL 26, 2021

At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism. After accepting this position, he recently moved with his family to Simsbury, Connecticut.

Health 130

Health PR Analytics Influencer Marketing 130

Sprout Social

NOVEMBER 13, 2023

Social media has democratized access to medical information and empowered patients to take charge of their health. People will use social media networks to look up health information, find care providers, search for employment and receive updates from their healthcare team and hospital systems. But it also has negative consequences.

Pharmaceutical 144

Pharmaceutical Health PR Management 144

Hubspot Marketing

AUGUST 30, 2022

Although this isn’t the show to teach you how to manage your 401K, you will learn how a lot about where the economy is and where it’s headed – which is valuable knowledge for long-term investments. Standout episodes: The Parallels between Your Health/Diet and Your Finances. Standout episodes: How to Manage Wealth Guilt.

Finance 28

Finance Real Estate Health Education 28

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. It can be a challenge to manage your brand reputation across multiple channels.

Communications 129

Communications PR Key Performance Indicator Thought Leadership 129

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Outreach-based links Link building outreach is a proactive method.

PR 127

PR SEO Health Influencer Marketing 127

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. Something that is imperative when managing and planning a marketing campaign is the ability to be agile.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Hootsuite

JUNE 22, 2023

The fact is, healthcare organizations need to take extra precautions when it comes to managing their social media presence. While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Measure ROI.

Health 114

Health Law Communications Finance 114

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Often, marketing team members, and in particular social media managers, will drive the listening efforts and reporting for your product team.

PR 133

PR Manufacturing Food Health 133

Sprout Social

FEBRUARY 23, 2023

It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years. Hopefully, you’ll only ever need to use social media’s proactive crisis management benefits. Still, it never hurts to be prepared.

Communications 137

Communications Branding Health Thought Leadership 137

Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. This allows us to swiftly respond to customer care inquiries and manage crises with grace. How much social volume do our PR efforts and thought leadership content generate? Optimize your content strategy.

Marketing Strategy 137

Marketing Strategy Thought Leadership Transform PR 137

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1.

Branding 123

Branding Health PR Transform 123

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Thus, making you time-efficient while enabling campaign management at scale.

Marketing Strategy 138

Marketing Strategy Manufacturing PR Marketing 138

Search Engine Land

JANUARY 10, 2024

This might be something that you use just for yourself, but it can also be helpful to include in your strategy documentation if you need to share this with a manager, the board or your client. Fulfilling reporting requirements for managers, boards, or clients. Reporting: Are your reports conveying what they need to?

SEO 132

SEO PR Customer Journey Health 132

Adobe Experience Cloud Blog

DECEMBER 4, 2018

In this respect, the role of the product marketer is more akin to that of sociologist or psychologist than product manager or technologist. Product management and development even latched on to the value driver outputs to help shape and prioritize the product roadmap. Plans for Success. Spending Time with Sales. Video Production.

Product Marketing 133

Product Marketing Product PR Price 133

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Your mental health should always come first. ? — Sprout Social (@SproutSocial) December 16, 2022.

Branding 145

Branding Communications Health PR 145

Litmus

OCTOBER 31, 2018

I manage both engineers and engineering managers across a range of skill levels and tenure. Depending on the project, Pomodoro is still a useful technique for managing time. But a few key points are: Managing presence is important. For a trivial example, “I’ll take lunch right after I finish this PR review.”).

Management 79

Management Real Estate Finance PR 79

Hootsuite

JULY 29, 2020

The feature is intended to help users set and manage the tone of responses to their posts. By highlighting positive comments, you can better manage the tone of the conversation. Instagram also expanded access to the Brand Collabs Manager platform so more creators can connect with brands. pic.twitter.com/w2X5grdee7.

Health 145

Health Food User-Generated Advertisers 145

Hootsuite

SEPTEMBER 16, 2022

Need help managing customer service? Domino’s promotional PR stunt. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. Babylon Health. If you’re wondering why you should incorporate chatbots into your business head here.

PR 124

PR Whitepaper eCommerce Retail 124

Search Engine Land

OCTOBER 16, 2023

Million Via SEO Migration strategy for the win.

Transform 129

Transform Non-Profit Health SEO 129

Sprout Social

FEBRUARY 10, 2022

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. This includes project managers and directors to plan the steps of the rebrand. Rebrands are the bread and butter of PR pros. Dealing with a significant crisis or public backlash.

PR 142

PR Communications Copywriting Branding 142

Search Engine Land

NOVEMBER 27, 2023

Technical SEO vs. on-page SEO vs. off-page SEO In a nutshell: Technical SEO is a process designed to maintain your website’s technical health. Off-page SEO involves activities, such as link building and digital PR , that aim to boost the external authority signals pointing to your website. Ensuring that all indexing signals (e.g.,

SEO 102

SEO PR Health User-Generated 102

Marketing Insider Group

SEPTEMBER 13, 2021

How you’ll manage content creation and publication. Buyer persona creation should be a group exercise that would include content marketers, product managers, sales, and other SMEs (subject matter experts). Site health and the issues impacting it (e.g., SEO position rankings, visibility, and site health. And so much more.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketing 145

Hubspot Marketing

NOVEMBER 25, 2019

You probably already know that a lot of time and effort comes with successful social media management. It's not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads. And, they're actually somewhat affordable to implement.

Price 145

Price User-Generated Social Media Marketing Management 145

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Adjusting content or moderating online conversations can make or break a brand.

User-Generated 134

User-Generated Communications PR Health 134

Hootsuite

OCTOBER 21, 2020

Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Nearly every mature social organization tells us that social media has improved key brand health metrics like brand relevance and positive brand sentiment.

Transform 145

Transform PR Communications Health 145

Search Engine Land

AUGUST 29, 2023

Also, cross-collaborate on SEO to inform content and PR, and encourage external partnerships to link for greater brand authority. Utilize your marketing channels, like email, PR and paid media to support your content strategy. These are like indicators of your website’s health. Get executive backing to make this happen.

SEO 118

SEO PR User-Generated Management 118

Buffer Marketing

MARCH 26, 2024

That is, until Buffer’s Social Media Manager, Mitra Mehvar , put me on to the idea of creating my own stock footage for my social media accounts.  For Mitra, this means plenty of footage of her day working remotely as a Social Media Manager.  I kept doing it for my mental health.

Health 115

Health Social Media Marketing PR Energy 115

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. But what are these specific opportunities, you ask?

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). HANDPICKED RELATED CONTENT: Email Drip Campaigns: How to Make Them Smart and Blunder-Free.

Content Marketing 111

Content Marketing Branding Health User-Generated 111