Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Market research, especially at scale, can be costly and time-consuming. The Social Media Manager.

Health 143

Health Food Acquisition Marketing Digital Marketing 143

Sachs Marketing Group

JANUARY 16, 2025

Use Content Marketing to Educate and Attract Patients Create Value with Informative Content Educational content is a proven method for attracting health care leads and building trust with potential patients. Examples include: Blog Posts : Write articles addressing common health concerns or treatments.

Health 52

Health User-Generated Education SEO 52

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. Psychological Marketing Strategies 101: Maslow’s Hierarchy of Needs. Census Bureau.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 135

Transform Pharmaceutical Manufacturing Health 135

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Plan your go-to-market strategy.

Product 145

Product Food Product Marketing Market Research 145

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide. It looks like a good start.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Scoop.it!

SEPTEMBER 14, 2023

So, you could offer a wide variety of gluten-free baked goods to cater to a more health-conscious market segment. You want to know how they are reaching their target audience, whether this be through paid advertising, social media, or SaaS marketing strategies. Look at their content marketing strategies as well.

Marketers 111

Marketers Marketing Health User-Generated 111

Sprout Social

MARCH 7, 2024

It also highlights potential threats like new market entrants or changes in customer behaviors. With this knowledge, you can create strategies to bridge those gaps. Enhance marketing effectiveness Reporting on your competitors’ marketing strategies is an opportunity to review and refine your own.

Price 126

Price Market Segmentation SEO Market Research 126

Adobe Experience Cloud Blog

OCTOBER 15, 2015

A/B testing is a brilliant approach for configuring the best marketing strategies for your business and it is also an incredibly intuitive method for testing your CX. Remembering your customers is a process that harkens back to gathering and analyzing the details of your target audience through market research.

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Sprout Social

SEPTEMBER 11, 2023

AI marketing tools like Sprout use sentiment analysis to power several business applications such as market research, customer feedback analysis and social media monitoring to help brands understand how customers feel about their products, services and brand.

Transform 138

Transform User-Generated Health Branding 138

Sprout Social

FEBRUARY 22, 2024

Competitor analysis Studying your competitor’s influencer marketing strategy is a bit like observing your older sibling. Look for a tool with competitor metrics so you can study your competitors’ influencer marketing strategy and optimize your campaigns accordingly. You learn to do what they did, but better.

Analytics 130

Analytics Influencer Marketing Health eCommerce 130

Neil Patel

MARCH 23, 2021

Create a Marketing Strategy for Your Online Service Marketplace. Below, I’m breaking down the simplest marketing considerations to think about when you want to open your online service marketplace. Your marketing strategy will flop if you haven’t taken the time to understand who your target audience is.

Food 143

Food SEO Shipping Advertising 143

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. What are some tools to enhance FOMO in marketing strategies?

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. I’ve always been a firm believer that product marketing is not an armchair quarterback role. Go-to-Market Strategy.

Product Marketing 133

Product Marketing Product PR Price 133

Sprout Social

JANUARY 29, 2024

For example, Cummins, a global leader in power solutions, uses Sprout’s social listening tools to monitor their brand health and reputation across major social networks in real time. Learn more about Cummin’s strategy Review sites Your business’s star rating follows your brand across the web.

Management 133

Management Shipping Health Market Research 133

Hubspot Marketing

MARCH 31, 2020

So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? Now, let’s review some Pinterest marketing strategies to help you improve your influence with and impact on your audience. These strategies represent ways to add Pinterest to your greater marketing efforts.

Marketers 144

Marketers Marketing User-Generated Analytics 144

Hubspot Marketing

MAY 30, 2022

It will also ensure the health of your inbound marketing strategy. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail. They’re your most important metrics, each with a unique purpose and place in your marketing strategy.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing SEO 145

Hubspot Marketing

FEBRUARY 15, 2023

It’s not a fun task but needs to be done regularly to ensure the health of your database. Market research. Bring sales and marketing on the same page. Eighty-five percent of sales and marketing leaders believe that aligning the two provides the largest opportunity to improve business performance. Case studies.

Management 131

Management CRM Telemarketing Inbound Marketing 131

Neil Patel

FEBRUARY 23, 2021

This is a gold mine of market research , and it’s completely free. Topics on the app range from mental health challenges like anxiety and depression to identity forums around gender transition, racism, and coming out. Here are some of the advantages you can expect from adding niche communities to your marketing strategy.

Thought Leadership 124

Thought Leadership Digital Marketing Health Place 124

Sprout Social

FEBRUARY 29, 2024

How artificial intelligence helps in business functions AI has revolutionized various business functions, including marketing strategies, product development, sales efficiency, customer support, human resources, operations and security. This capability enhances customer engagement by delivering personalized experiences at scale.

Transform 143

Transform User-Generated Analytics Market Trends 143

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Market research tools. Market research , of course.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Local eatery @wholesumkitchen offers an array of health-focused food choices from smoothies and juices, to soups, salads and more. View this post on Instagram.

Finance 145

Finance Food PR Management 145

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 145

Food Branding Place Product 145

Content Marketing Institute

APRIL 25, 2018

HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Create a call to action for your research. Chances are, your research will uncover key challenges or things your audience isn’t doing but should be. Here is an example from CMI’s annual B2B content marketing research.

PR 109

PR B2C Promotion Health 109

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

APRIL 5, 2023

They have to wade through cobbled data from different sources, spend hours crunching numbers in spreadsheets, or wait for a marketing ops resource to help them. Unless they're using marketing attribution reporting. But what is marketing attribution? And how can you use it to improve your marketing strategy?

User-Generated 145

User-Generated Analytics Customer Journey Marketers 145

Rock Content

DECEMBER 16, 2023

The Rise of New Content Marketing Strategies With technology and consumer preferences constantly evolving, businesses seek increasingly innovative ways to stay ahead of the curve. In 2024, watch for strategies that leverage concepts like personalization, interactivity, and multimedia content in fresh, exciting new ways.

Market Trends 96

Market Trends Content Marketing Marketers Marketing 96

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Content Marketing Institute

JULY 24, 2018

. $100,000: Integrating some personalization technology into our content marketing strategy. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Ruth Carter , attorney, Carter Law Firm. Seek answers.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Content Marketing Institute

MARCH 28, 2018

It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Like any other tactic, original research must fit into your overall content marketing strategy and within your organizational constraints including budget, staff, and expertise.

Whitepaper 109

Whitepaper Transform B2C Promotion 109

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Neil Patel

FEBRUARY 13, 2023

First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Yes, You Can Market During a Recession I’ve established that marketing during a recession is possible, but what should this look like? Conducting market research.

B2C 84

B2C Marketers Marketing Price 84

Search Engine Land

NOVEMBER 8, 2022

Researchers found that 7/10 consumers will buy more from brands they trust and that people abandon purchases if trust is broken, according to the 2021 Future of Marketing Research study by Adobe. Quite simply most consumers are reassured by familiarity and trust brands to deliver on expectations.

Branding 90

Branding Non-Profit Real Estate Transform 90

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hubspot Marketing

JULY 10, 2023

A Better Approach Here at Glimpse we’re strong believers in the potential of AI to revolutionize sales, marketing, and market research. How AI Helps Your Team Become More Customer-Centric Here are four tips for your organization to adopt generative AI successfully.

Customer 100

Customer Transform User-Generated Retail 100