Sprout Social

APRIL 8, 2025

Lead generation? For instance, a health and wellness brand might pair with a lifestyle influencer who advocates for healthy living. These experiences brought Pinterests online community to life, entertaining audiences while also yielding valuable user-generated content (UGC) for social media sharing. Brand awareness?

Branding

Sprout Social

JULY 9, 2025

Source: Instagram Tammy’s fitness empire spans her clothing line to her health supplement brand, but she mixes fitness and health with fashion, beauty and lifestyle. She’s a trusted figure for busy mums and women seeking sustainable health solutions. Homegrown trends like hybrid training and gut health are big right now.

Branding

Martech

JULY 28, 2025

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. Savvy users are learning to assess the reliability of AI outputs based on what’s at stake. However, at least the users are trying.

Whitepaper

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Before-and-after transformations Everyone loves a good transformation story.

Transform

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates.

Customer

Search Engine Land

OCTOBER 2, 2024

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Microsoft will also launch two new generative AI features in pilot this month: Diagnostics. Transforming audience engagement with generative AI. Advertisers are also about to get two new pilot features.

Transform

Search Engine Land

SEPTEMBER 11, 2024

What does it mean for my health? This transforms the audit from a mere list of problems into a strategic roadmap for improvement. This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic. You’d be left wondering: Is this good or bad?

SEO

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc.

Whitepaper

Customers.ai

NOVEMBER 21, 2024

Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. User-generated content adds a layer of authenticity to your Meta ads, making them feel less like marketing and more like a recommendation from a friend. Let’s take a look.

Transform

Sprout Social

JULY 1, 2025

We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. It means charting multiple points of distribution and connection, and prioritizing the platforms that matter most to this generation.

Millennials

Neil Patel

JUNE 25, 2025

From Facebook groups to Discord communities , these spaces are ideal for investing in engagement, collecting user-generated content, and gathering customer feedback. Instead of sending generic discount codes that any subscriber can use, Instacart uses shopper data to send personalized, time-sensitive offers.

Shoppers

Hubspot Marketing

JULY 10, 2025

Here are the top 4 solutions that excel in the consulting space: 1.

CRM

Search Engine Land

SEPTEMBER 27, 2024

Technical collaboration Technical SEO pros possess specialized knowledge about how a website’s technical health and decisions affect its visibility on search engines. A website that fails to convert users won’t support the SEO strategy and vice versa. Clear communication and data-driven decision-making can empower both teams.

Digital Marketing

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. What values and principles guide your operations? What feeling should members have when they enter your space?

Marketing Strategy

Jeff Bullas

JUNE 18, 2025

But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through. Bernard is a best-selling author and advisor on AI, big data, and digital transformation. He has also scaled products to 8 Million+ users and built the world’s biggest AI newsletter with 1 Million+ readers. They teach.

Transform

Jeff Bullas

JULY 12, 2025

A Georgian survey of 600 execs confirms that 91% in R&D plan to adopt agentic AI, with 45% already piloting it—and over half expect transformational impact on productivity Georgian. Laptops: The workhorse evolution While they never got the rock-star hype of smartphones, laptops transformed work, creativity, and mobility.

Transform

Hubspot Marketing

APRIL 22, 2025

Right now, AI agents sit squarely in the next generation of AI tools: developing quickly but not quite ready for the limelight. Still, Deloittes latest State of Generative AI in the Enterprise report urges companies to prepare their strategies and workflows for agentic AI. One area I find most compelling is agentic AI.

User-Generated

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends

Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Mega and macro-influencers offer wide exposure but may lack niche credibility.

Influencer Marketing

Vertical Response

AUGUST 3, 2025

This article will guide you through how to utilize the art of storytelling in email marketing to transform your email campaigns from mundane promotions into engaging narratives that build customer loyalty and drive engagement. One of the most powerful aspects of storytelling is its ability to create emotional connections.

Email Marketing

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate

Sprout Social

JULY 23, 2025

Affiliate marketing is a performance-based marketing strategy where businesses pay commissions to external partners (affiliates) for driving sales, lead generation or other desired conversions through their promotional efforts. This generates content that feels authentic—because it is. What is affiliate marketing?

Affiliate Marketing

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. Reporting: Access advanced reports to analyze subscriber health, email performance, and deliverability insights.

Customer

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.

Gen Z

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform

Vertical Response

OCTOBER 27, 2024

Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience. Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list. Mobile responsiveness is vital, as many users access emails on mobile devices.

Key Performance Indicator

Spiralytics

MAY 2, 2025

You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. for every dollar spent. during the forecast period.

Transform

Sprout Social

MAY 6, 2025

Plus, you can take control of your brands reputation with effective crisis management , gain visibility into your brand’s health and optimize results by analyzing campaign performance. Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required.

Branding

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate

Martech

AUGUST 12, 2024

How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool. How it helps you For teams where every salesperson must generate and manage their pipeline, this update is big.

CRM

Backlinko

JULY 1, 2025

Think quick tips, transformations, or behind-the-scenes peeks. Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Users provide a first name and email address to access the template.

Marketing

Sprout Social

AUGUST 14, 2025

Niche: Fitness, health, wellness Kayla Itsines is an Australian fitness icon recognised worldwide for her workout programs and motivational content. As a personal trainer and co-creator of the Sweat app, she promotes an inclusive and empowering approach to fitness, focusing on strength and health rather than just aesthetics.

Fashion

Hubspot Marketing

JULY 23, 2025

Traditional tools like spreadsheets or generic databases quickly fall short when firms scale, leaving communication gaps, workflow inefficiencies, and lost opportunities. That's where Customer Relationship Management (CRM) systems offer a transformative solution.

CRM

Hubspot Marketing

JULY 17, 2025

The best CRM software for nonprofit businesses offers tools for donor management, volunteer coordination, event tracking, and campaign reporting — all while being user-friendly and cost-effective. Below, I’ve rounded up top CRM options tailored to the unique needs of nonprofits to help you make an informed choice. Take a look: 1.

CRM

Hubspot Marketing

JULY 30, 2025

With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise of generative AI. Additionally, national engineering publication Cadalyst boosted overall lead generation revenue by 32% with HubSpot.

CRM

Backlinko

FEBRUARY 10, 2025

Gymshark – Health and Fitness Blog Gymsharks blog , Gymshark Central, pairs high-quality content with a sleek design. This includes well-thought-out categories such as: Product & Style Fitness Health Plus, the blog covers a wide range of topics in different content formats. And itll instantly generate a list of topic ideas.

eCommerce

Vertical Response

MARCH 15, 2025

With a user base of over 4.3 This personalization leads to higher conversion rates, making this email marketing tool an effective method for generating sales. This direct approach significantly boosts visibility, as emails remain in the inbox until acted upon, increasing the likelihood of user interaction.

Email Marketing