Remove Health Remove Transform Remove User-Generated
article thumbnail

Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 115
article thumbnail

How Search AI Will Revolutionize the Future of SEO, According to HubSpot's SVP of Marketing

Hubspot Marketing

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. Leaning into these shifts is critical for the long-term health of your business. As a user, I‘m fascinated by AI-search results. In seconds, AI does that for you. This isn‘t just changing your audience.

SEO 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131
article thumbnail

Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z 125
article thumbnail

5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. And we weren’t attracting the next generation of new users.”. Data is the enabler of digital transformation,” Joly said.

Transform 133
article thumbnail

What Is Generative AI and How Does It Work?

Backlinko

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111
article thumbnail

Your next marketing challenge may be winning over the AI in charge of the customer’s inbox

Martech

That change will require a marketing transformation across all channels. Dig deeper: How generative AI is impacting email marketing software Will people accept it? This inbox transformation is not happening today. This inbox transformation is not happening today. Is this happening already? ” I get that.

Transform 122