Martech

APRIL 26, 2024

Immersive educational content: Interactive educational content that adapts to the learning pace of the user. My work on an AI-driven education platform showcased this capability. Enhanced localization: Content localization that can apply cultural nuance and slang when translating into other languages.

Transform 66

Transform Entertainment User-Generated Education 66

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. You can create engaging social content even if your industry has a boring reputation.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Martech

DECEMBER 21, 2023

That is true until you identify areas of higher engagement or success metrics for diving in deeper. Educate This doesn’t mean education about your product. By focusing on educating the audience without an overt sales pitch, the company demonstrates a commitment to the broader interests and success of its potential customers.

Product 107

Product Education Communications Promotion 107

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Jeff Bullas

NOVEMBER 9, 2022

With the average conversion rate hovering around 2% depending on the industry, the difference between 10,000 and 100,000 website visitors can make a huge impact on your client’s bottom line. It doesn’t take a marketing expert to know that more people on your client’s website usually translates to higher profits.

SEO 297

SEO Marketing Marketers Education 297

Sprout Social

JULY 6, 2022

What are the best times to post on Twitter by industry? Best Times to Post on Twitter by Industry. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Best Times to Post on Twitter for Education.

Finance 106

Finance Education Food Social Media Marketing 106

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 How do you develop your first education marketing campaign? Why education marketing is important?

Education 87

Education Gen Z eBook Marketing 87

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. What Industries Did We Look At?

SEO 101

SEO Advertising Advertisers Fashion 101

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Hubspot Marketing

OCTOBER 6, 2023

Forbes , 2023) Image Source Over 70% of small business owners feel satisfied as business owners, with 37% feeling “very happy” and 35% feeling “somewhat happy.” ( Guidant Financial , 2023) Industry-Wise Small Business Statistics The fastest-growing industries are healthcare and social assistance. of American businesses. (

Finance 102

Finance Food Health Price 102

Set Up

NOVEMBER 9, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Packaging and Manufacturing to Entertainment and Sports. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Finance 64

Finance Education Manufacturing Entertainment 64

Rock Content

APRIL 11, 2023

Content, on the other hand, is usually more general information meant to educate or provide useful insights for your audience. The best copywriting leads with the main point, whether it’s an About Us snippet, a product feature, educational content to answer a question or the mission and values of your company.

Copywriting 87

Copywriting Whitepaper Key Performance Indicator Education 87

Hubspot Marketing

JUNE 8, 2021

30% of respondents said they most commonly subscribe to YouTube channels because the channel publishes how-tos or educational content about their career or industry. 21% of respondents subscribe to channels because the channel publishes how-tos or educational content about their hobbies. Think about it. Know your audience.

Entertainment 131

Entertainment Education SEO Content Marketing 131

Customers.ai

MARCH 21, 2023

In this article, we’ll go over: Facebook Ads Average Conversion Rate Essential KPIs for Facebook Ads Facebook Ads Average Conversion Rate by Industry Facebook Ads Conversion Rate Optimization Tactics Find Your Customers with Customers.ai Education 5.9% $1.06 $18.68 Education 5.9% $1.06 $18.68 See the new Customers.ai

Real Estate 107

Real Estate Food Finance Key Performance Indicator 107

SocialPilot

JANUARY 14, 2024

You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? LinkedIn Usage Statistics Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends. 60% of LinkedIn users actively seek industry insights. As per Statista , after the U.S.,

User-Generated 77

User-Generated Millennials Promotion Industry Insights 77

Martech

MARCH 31, 2023

Industry and discipline outlets Regardless of their profession, people should stay abreast of the industry in which they work. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries. Groups sometimes are devoted to specific specialists working in the same industry.

Whitepaper 113

Whitepaper Promotion Education Product 113

SocialPilot

FEBRUARY 26, 2024

It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. So, sharing relevant educational insights will benefit more than covering every trending topic on the platform. It’s your digital reputation. ”

User-Generated 83

User-Generated Promotion Education Analytics 83

Spiralytics

MARCH 27, 2024

Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. Many praise the flexibility , project diversity, and industry growth opportunities. Your role encompasses assorted content types aimed at engaging and educating target audiences.

Education 52

Education Digital Marketing SEO Communications 52

Marketing Insider Group

APRIL 28, 2021

Back then, the more keywords and the weirder you’d arrange them, the higher your site would rank. The higher value you bring to your audience, the higher you’ll rank in searches. To rank at the top of search results, your content must be of such high authority that it attracts the attention of respected industry professionals.

Content Marketing 123

Content Marketing SEO Marketing Marketers 123

Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. You educate them and help them make informed choices by providing them with relevant information, and they share their thoughts via comments and reactions.

Branding 80

Branding User-Generated Industry Insights Thought Leadership 80

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Sprout Social

FEBRUARY 12, 2024

Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Often known as hard skills , technical skills are easily defined and measured competencies you gain through training or education. Industrial design. That's where technical skills come in. Sales leadership.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketing 142

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. Therefore, if industries were 10% under benchmark in June 2019, they saw a 10% dip since April 2019. Web Traffic Went Down In June 2021, global traffic dipped across almost all industries and segments. Trouble seeing this graph?

Manufacturing 97

Manufacturing Communications Health Analytics 97

Rock Content

JULY 14, 2023

When companies purposefully design campaigns to educate, inform, and engage consumers, profit margins naturally increase over time. It simply sought to educate the consumer and build a relationship between the company and its target audience. This in turn created a higher demand for radios. Where Did It Come From?

Content Marketing 87

Content Marketing Automobile User-Generated Real Estate 87

Hootsuite

AUGUST 25, 2021

A leading voice in the social marketing profession and long-time advocate for social media marketers, Jon Stansel, quipped that rather than a masters degree for entry-level marketers, execs and industry leaders were the ones that needed the training. Despite growing expectations, training and education opportunities lag.

Management 126

Management Social Media Marketing Education Communications 126

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Their posts offer high educational value and most often link to studies and research. TikTok is growing its B2B audience, but it is very specific to industries/companies.

Pharmaceutical 132

Pharmaceutical Thought Leadership B2C Social Media Marketing 132

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Real Estate 123

Real Estate Entertainment Finance Retail 123

Search Engine Land

JUNE 28, 2023

This article explores the challenges faced by non-retail industries in embracing value-based bidding in Google Ads and how to make it work for your unique business. Healthcare and education? The conversion path is clearly valued (i.e., add to cart, purchase, first-time or returning purchaser value) The steps to transition make sense.

Retail 95

Retail Advertising Advertisers eCommerce 95

Search Engine Land

OCTOBER 26, 2023

Establishing authority and expertise Creating and sharing DIY content related to your industry demonstrates your knowledge and expertise in your field. This engagement can lead to a more profound connection with potential customers, industry peers, and potential business partners. Everybody wins!

SEO 112

SEO Education User-Generated Entertainment 112

Search Engine Land

JULY 14, 2023

Higher quality traffic for action-based search queries The phenomenon of individuals staying on the SERP to conduct research can present opportunities for digital marketers. But that’s always been the case for this industry. Rapid changes in our industry may cause stress and anxiety. SUBSCRIBE See terms.

Search Marketers 96

Search Marketers User-Generated Digital Marketing Marketing 96

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. For higher-budget campaigns, they will create individual ad units. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC.

Social Media Marketing 114

Social Media Marketing B2C Whitepaper Marketing 114

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Because of this, I looked to other industry professionals for their insights.

Branding 89

Branding Education Promotion Retail 89

Martech

JULY 18, 2022

Companies with higher than average employee diversity have higher innovation revenues, according to a Harvard Business Review study. Ethnically diverse companies are 35% more likely to yield higher revenue, while gender diverse companies are 15% more likely to yield higher revenue, according to a McKinsey study.

Gen Z 101

Gen Z Millennials Customer Acquisition Education 101

Hubspot Marketing

JULY 8, 2022

SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission. Let's dive into what SEO is, how it works, and SEO best practices for nonprofits.

SEO 124

SEO Education Food Health 124

Martech

MARCH 22, 2023

You might not think that sounds like a large number, but it is if you scale that number to industries. Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic.

Marketing Strategy 104

Marketing Strategy Whitepaper Marketing Marketers 104