Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. market share, to Uber’s 74%, according to Bloomberg Second Measure. Rokt’s use cases began with ticket-buying services.

Real Estate 91

Real Estate Retail eCommerce Advertising 91

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. This, in turn, builds trust and credibility with your audience, making them more likely to choose your services when they need professional assistance. Everybody wins!

SEO 108

SEO Education User-Generated Entertainment 108

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. Let’s say you are a marketing agency and you have a popular blog post about running a LinkedIn ABM campaign. There’s really nothing to lose.

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promotion 107

Promotion B2C Retail Direct Mail 107

Litmus

MARCH 6, 2024

Optimize your emails 9 tips to create high converting emails There are several principles of CCD, all of which can be applied to email marketing. Fulfill the expectation set by the subject line This tip isn’t just about design. Email design is perfect for showcasing your product or service. Every time. I’ll show you how.

Price 98

Price Promotion Product Email Marketing 98

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 113

Gen Z Branding Millennials Transform 113

Search Engine Land

NOVEMBER 14, 2022

It makes sense that the industries listed above are affected, since during and post-pandemic, people are looking for things to do outside the home, are traveling more often, and continuing to see supply shortages affecting furniture delivery. Get the daily newsletter search marketers rely on. Tips to help businesses respond.

Entertainment 98

Entertainment Finance Education Search Marketers 98

Hubspot Marketing

DECEMBER 13, 2023

Beginner Tips for Pinterest SEO Advanced Tips for Pinterest SEO Pinterest: The Underrated Platform to Drive Traffic and Social Sales Pinterest SEO is the process of optimizing your content to make it discoverable on the platform. 10 Beginner Tips for Pinterest SEO Just getting started? What is Pinterest SEO?

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Hubspot Marketing

SEPTEMBER 20, 2022

Products and Services. Spotlight products and services. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. On another day, you can ask for specific feedback on their experience with your brand’s products or services.

User-Generated 110

User-Generated Education Promotion Millennials 110

Martech

DECEMBER 8, 2022

Tip the review balance back in your favor by getting those happy customers to be your online advocates. Below, I’ll share some tips, best practices and tests you can run to get more positive reviews. A sales associate might spend an hour or more helping customers pick and customize just the right couch for their home.

Customer 103

Customer Food Communications Management 103

Litmus

MARCH 13, 2024

Step 1: Create your email in Litmus Starting the email creation process in Litmus will give your emails a centralized home enabling everyone on your team to easily find an email they might need. We recommend picking a title you can easily find again or one that matches the name in your email service provider or marketing automation platform.

Marketing Automation Platform 93

Marketing Automation Platform Management Customer Marketing 93

Search Engine Land

APRIL 19, 2024

Agree on what work will be performed What services will you be providing to the client? Here are some common agency services: Paid search Paid social SEO Programmatic and display advertising Traditional media (print, out-of-home, etc.) Agencies can offer a wide variety of advertising and marketing services.

Management 107

Management CRM Communications Advertising 107

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? 5 Offline Marketing Strategies You Should Use.

Direct Mail 132

Direct Mail Marketing Marketers Marketing Strategy 132

Search Engine Land

OCTOBER 12, 2023

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). You have bought an older home to renovate it. Now, you are faced with a decision: should you hire a general contractor who handles a range of home renovations or a specialized mosaic tiler? SUBSCRIBE See terms.

SEO 119

SEO Transform Market Segmentation Price 119

Hubspot Marketing

JANUARY 5, 2024

Read on for a deep dive into content writing and some tips to bring your content writing to the next level. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Social media is more than a way for people to discover home listings (though it’s great for that). Always share new listings hitting the market to your social accounts. Market update.

Real Estate 80

Real Estate Social Media Marketing Price Energy 80

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. Ecommerce might seem different, but it’s often quite similar, especially when buyers are thinking about expensive items like furniture or home decor.

Customer Journey 103

Customer Journey eCommerce SEO Customer 103

Vertical Response

JULY 24, 2023

Email newsletters are one of the most effective marketing tools for small businesses. It is an excellent way to keep your clients informed about your business, offers, or any new product/service updates. In this blog post, we will provide tips and tricks on getting your clients to sign up for your email newsletter.

Fashion 59

Fashion Shipping eBook Promotion 59

Sachs Marketing Group

AUGUST 2, 2023

In this article, we’re exploring 10 Google Business Profile Optimization tips to help your business stand out and attract customers. 10 Google Business Profile Optimization Tips Enhancing your Google Business Profile is not an uphill battle if you know the right strategies.

SEO 52

SEO Transform Energy Customer 52

Hubspot Marketing

DECEMBER 14, 2023

That’s a lot of demand for plumbing services. However, you might not know how to market your business so customers can find you correctly. Here is the strategy I implemented for my business and top tips for improving your SEO in an easy and approachable way. You can’t physically go to their homes and help them.

SEO 95

SEO Whitepaper Advertising Advertisers 95

Search Engine Land

AUGUST 17, 2023

A user intends to buy a product or service, but just needs a little extra convincing. Transactional intent When a search query aligns with transactional intent, users are primed to purchase and often have a specific product or service in mind. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. For social marketers, TikTok is becoming increasingly hard to ignore.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Search Engine Land

OCTOBER 9, 2023

There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary. Difficulties with marketing salaries There are some critical complexities to marketing jobs that make it trickier to benchmark appropriate salaries.

Search Marketers 118

Search Marketers Pharmaceutical Marketing Marketers 118

Search Engine Land

MARCH 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? Outlining your content marketing mission statement will give your content efforts a greater purpose. What is a content marketing mission statement? Why should you create a content marketing mission statement?

Content Marketing 100

Content Marketing Marketing Marketers Branding 100

Rock Content

APRIL 15, 2023

Innovations in the digital marketing realm continue to advance at a rapid pace these days, providing marketers with new possibilities and tools to reach customers in more profound and memorable ways. Do you or your marketing team want to know how best to use virtual and augmented reality to attract and impress your audience ?

Shoppers 97

Shoppers Retail Marketing Marketers 97

Hubspot Marketing

JANUARY 3, 2024

The bonus is that someone who interacts with your marketing may not be your target customer, but they could very well share your information with someone who is. Pro tip: If you're using parody in your funny commercial, be sure to do your research and sprinkle in as many references to the original as you can.

Advertising 117

Advertising Advertisers Food Gen Z 117

Sprout Social

NOVEMBER 22, 2022

Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. In this article, we’ll give tips for those looking to create an agency and agency veterans looking to grow and hire top talent. Starting your own social media marketing agency. Define your niche and services.

Social Media Marketing 97

Social Media Marketing Non-Profit Price Marketing 97

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. Need ideas?

Real Estate 94

Real Estate Transform User-Generated Education 94

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

APRIL 2, 2024

growth from April to June in 2019 and a 7.11% loss during the same time in 2021; Education and Health Services -- which saw 17.52% growth in 2019, but a 2.7% Whether you're in a summer or winter slump, or seeing a seasonal uptick in business -- here are some expert tips on how to keep your business growing and thriving year round.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Sachs Marketing Group

AUGUST 15, 2022

Local SEO is a service that can help improve the visibility of your brand and services to your local customer base. This has led to the growth of local SEO , an increasingly important subset of SEO tips and tricks built to boost your business’ rankings in a given subset of potential search users near your target area. .

SEO 77

SEO User-Generated Retail Marketing Plan 77

Hubspot Marketing

JANUARY 17, 2023

In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. Benefits of Advertorial Marketing. For example, let's say I'm on the marketing team for a company that offers social media services, and I'm in charge of writing an advertorial.

User-Generated 142

User-Generated Advertising Advertisers Promotion 142

Martech

DECEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and back to basics with operations. 10 books to gift a marketer this holiday season (from LinkedIn Marketing Solutions). Editorial Director. What we’re reading.

Communications 96

Communications Digital Marketing Customer Product 96

Search Engine Land

MARCH 1, 2023

Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer. Let’s talk about some best practices and tips for correctly optimizing local landing pages. But if you can include the product or service and the city, do so.

Real Estate 103

Real Estate Food Entertainment SEO 103

Search Engine Land

MARCH 13, 2024

We are still that human that was at home in the morning and has many different motivational drivers. I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. Most B2B marketing sits in the rational space – selling on features and benefits. See terms.

B2C 104

B2C Customer Journey SEO Place 104

Hubspot Marketing

DECEMBER 7, 2022

According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates. This concept keeps the customer relationship alive and coming back for more if the email marketing is done right. How to live at home 24/7". So, what does it take for someone to actually open an email?

User-Generated 145

User-Generated Email Marketing Food Real Estate 145