Backlinko

SEPTEMBER 28, 2023

An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. There are two ways to track your Google keyword rankings: Using an SEO tool Going about it manually I’m going to explain both methods in this guide.

SEO 104

SEO Health Target Market Product 104

Search Engine Land

SEPTEMBER 29, 2023

Google announced a big change to HowTo and FAQ rich results on Aug. Those relying on them for quick wins must now figure out how to regain what they’ve lost. We must look at SERP features and how Google finds that information to understand why this may have happened.

SEO 118

SEO User-Generated Price Product 118

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. Join us as we uncover the essential reasons why the power of employee-driven growth can be the secret to long-term success in your business.

Market Trends 93

Market Trends Customer Product SEO 93

Search Engine Land

JANUARY 17, 2023

Google blackens its logo, configures Googlebot to crawl at a much lower rate. In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). What about the SEO impact?

Search Marketers 114

Search Marketers Marketing Marketers SEO 114

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Read all about it in Controversy over Google Featured Snippets stealing publisher traffic reignites.

Search Marketers 131

Search Marketers Neuromarketing SEO Marketing 131

Rock Content

FEBRUARY 15, 2024

And, as such, social SEO is becoming increasingly important to your brand. While SEO and social media marketing have been treated as separate strategies, the rise in reliance on social media as a source of information means that you need to reexamine how the two can complement each other.

SEO 82

SEO Whitepaper Real Estate User-Generated 82

Search Engine Land

FEBRUARY 3, 2023

Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. This combined experience has allowed me to see common areas of concern to avoid in international SEO , falling into two major categories: Translation. Localization. SUBSCRIBE See terms.

SEO 125

SEO Health Price Digital Marketing 125

Search Engine Land

DECEMBER 6, 2022

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Schieler Mew, admin of the Google SEO Mastermind group on Facebook, posted this video explaining what he saw with over 200 SAB sites.

SEO 101

SEO User-Generated Search Marketers Customer 101

Hubspot Marketing

JANUARY 5, 2024

I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? Some sources refer to it as App Store marketing, while others go for the colloquial "SEO for mobile apps." Gaining positive app reviews and improving ratings. Engaging your audience.

Marketing 96

Marketing Marketers Marketing Strategy SEO 96

Search Engine Land

JUNE 26, 2023

Many SEO tools out there suggest actions to take care of, but are they really helpful in most cases? We are fortunate to have many robust, time-proven marketing tools that we can use to help us make order out of the chaos of rapid change. The finer details of how you adapt this to your needs will depend upon your goals and situation.

SEO 98

SEO eCommerce User-Generated Analytics 98

Neil Patel

SEPTEMBER 21, 2020

As a business owner, you know reviews and fresh content are essential to your success. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Since its launch, the Google Guides community has proved hugely popular.

User-Generated 145

User-Generated Shoppers SEO Place 145

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, some unique challenges face the travel sector.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Neil Patel

MAY 7, 2021

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. The good news is schema validation error notifications offer important information you can use to fix your site. What exactly are schema validation errors though, and how do you fix them?

Price 137

Price SEO Communications Product 137

Neil Patel

SEPTEMBER 20, 2020

Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. Google introduced us to something they call “ micro moments.” 6 of the Best Local SEO companies.

SEO 130

SEO User-Generated Advertising Advertisers 130

Search Engine Land

JANUARY 6, 2023

How bad was Google’s spam problem then? But as Danny Sullivan pointed out at the time, it was hard to judge whether Google’s relevancy had actually decreased, because: We expect more from Google than we do in the past, searching for things we might not have in previous years. Our expectations of Google are higher.

Search Marketers 126

Search Marketers Manufacturing SEO Marketing 126

Sachs Marketing Group

DECEMBER 15, 2023

Before partnering with an SEO agency, asking pertinent questions is pivotal. Choosing the right SEO agency is crucial and can significantly impact your business’s online presence. You can confidently navigate the selection process by preparing yourself with essential and well-thought-out questions.

SEO 90

SEO Key Performance Indicator Price Communications 90

Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored. How does PII data get exposed and indexed?

SEO 106

SEO User-Generated Health eCommerce 106

Hubspot Marketing

DECEMBER 8, 2023

The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. Google pay-per-click ads have the biggest ROI at 200%.

Gen Z 92

Gen Z User-Generated eCommerce Finance 92

Sachs Marketing Group

JUNE 22, 2023

Want to increase the visibility of your local business website so it appears when people search for keywords from a certain location? Local businesses often struggle to make their presence felt in the online space. Think about how many times you’ve searched for a service or product near you. What is Local SEO?

SEO 52

SEO Non-Profit User-Generated Promotion 52

Neil Patel

OCTOBER 6, 2020

Let’s say a lot of people from your area are checking out your business online, and in-store sales are through the roof thanks to your local search rankings. In addition to the logistical factors associated with moving your business , you also need to think about the successful local SEO strategy you worked so hard to build.

SEO 111

SEO Real Estate Logistics Place 111

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Search Marketers 127

Search Marketers Marketing Marketers Retail 127

Search Engine Land

NOVEMBER 2, 2023

Ever since media publishers moved online, SEOs have been working to help rent out space on their sites in order to gain quicker traction. This is not a new concept and has been done and abused over the past few decades, so much so that it has earned the name “parasite SEO.” What is parasite SEO? SUBSCRIBE See terms.

Affiliate Marketing 121

Affiliate Marketing User-Generated SEO Branding 121

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. 26 announcement created.

Search Marketers 117

Search Marketers Marketing Marketers Advertising 117

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

eCommerce 74

eCommerce SEO Shoppers Price 74

Spiralytics

FEBRUARY 12, 2024

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. As such, businesses that want to thrive in the competitive landscape are now looking for SEO experts in the Philippines due to their unparalleled skills. When and Why Should You Hire an SEO Specialist?

SEO 52

SEO User-Generated Analytics Digital Marketing 52

SMA Marketing

NOVEMBER 17, 2022

The statistics supporting the importance of local search optimization are extremely compelling, with 46% of all searches on Google focusing on local, and 72% of people who do a local search then visit a store within 5 miles. SEO Strategies for Marketing Local Businesses. Local Keywords.

Marketing Strategy 52

Marketing Strategy Transform SEO Marketing 52

Hubspot Marketing

OCTOBER 18, 2023

My first stop is likely Google or another search engine. Well, that’s all a part of SEO. Or perhaps they’re targeting the right keywords, like “specialty lattes” or “locally owned.” If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report. This is where an SEO report comes in.

SEO 92

SEO Advertising Advertisers User-Generated 92

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . These principles show how people make decisions and interact with one another, as well as what trends are seen in macroeconomics that affect the economy. What do I mean by that? Users are people. .

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Exposure Ninja

AUGUST 26, 2022

On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. Which types of website are going to be affected? How long you can expect to wait before seeing results ( spoiler: it’s not going to be as soon as you’d hope).

Copywriting 115

Copywriting SEO User-Generated Education 115

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. Focusing on SEO can benefit these companies more.

SEO 101

SEO Advertising Advertisers Fashion 101

Neil Patel

SEPTEMBER 16, 2021

Many times, marketers focus their SEO efforts entirely on discoverability. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR).

User-Generated 145

User-Generated SEO Analytics Digital Marketing 145

Sachs Marketing Group

OCTOBER 15, 2022

SEO problems are the stuff of legend. They make for great campfire tales but can damage the real world. SEO horror stories often arise when a business is trying to optimize its website and makes a mistake that costs it dearly in terms of traffic and visibility. One common SEO horror story is the accidental cloaking of a website.

SEO 58

SEO Content Placement Analytics Energy 58

Neil Patel

APRIL 23, 2021

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. Amy’s Baking Company fought fire with fire against a one-star internet review. How do you do this? The lesson here? confession.

Management 145

Management Food Communications SEO 145

Neil Patel

FEBRUARY 1, 2022

How will you know if your strategy is working? In fact, 97 percent of consumers look at reviews before making a purchase and 83 percent of people are more likely to trust a review instead of an ad. For instance, here’s an image from Proof Factor (a social proof popup app) to show what these popups can look like.

Non-Profit 108

Non-Profit SEO Customer Product 108

Lynton Web

FEBRUARY 26, 2024

How to First Approach a Website Redesign Redesigning a website is a strategic endeavor that requires thoughtful planning and execution. Content Strategy : Evaluate your current content and determine what can be repurposed, what needs updated, and what should be created anew. We took advantage of this feature on SyncSmart's website.

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Neil Patel

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. The Benefits of Bing SEO. The Benefits of Bing SEO. While that may seem low compared to Google’s 86.64 It makes sense.

SEO 145

SEO Real Estate Energy Place 145