AWeber

APRIL 23, 2024

Mornings spent racing to your page to discover how your last post performed. For many brands, the key to generating traffic, conversions, and sales from social media is all about their link in bio. When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there.

User-Generated 75

User-Generated Analytics eCommerce Price 75

Buffer Marketing

APRIL 24, 2024

In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals. Organic social media is all the freely posted content that any user can post to social networks.

User-Generated 108

User-Generated Health Social Media Marketing Thought Leadership 108

Hubspot Marketing

MARCH 14, 2023

Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. How can you leverage social media in your business’ favor and turn it into a force for lead generation?

Gen Z 114

Gen Z User-Generated Social Media Marketing Millennials 114

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Rock Content

MAY 13, 2023

billion, while Instagram has 2 billion, and TikTok has over 1 billion. Now, Stanley is trending online even without the help of other marketing tactics. You Can Tailor Content To Reach Different Target Audiences Many companies have more than one target audience. Putting up videos on YouTube will also boost the brand’s SEO.

Inbound Marketing 91

Inbound Marketing Social Media Marketing User-Generated Marketing 91

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.

Branding 106

Branding Transform User-Generated Communications 106

Businesses Grow

JANUARY 8, 2024

Couldn’t help myself. Today, achieving relevance on a channel like TikTok might require a response time of hours, or perhaps minutes, as memes emerge and fade. How are you adjusting to the need for speed? Social upends search Everyone seems to be focused on how AI will change the game for search. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. Pro tip: if you want to dive into the full report and get all the trends, you can download it for free here. #1.

Influencer Marketing 85

Influencer Marketing Marketing Marketers SEO 85

Search Engine Land

DECEMBER 28, 2023

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. billion in lost ad revenue.

User-Generated 126

User-Generated Retail Non-Profit Advertising 126

Jeff Bullas

FEBRUARY 27, 2023

When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. But how do you find these followers? Well, here are 16 different ways you can get more followers on Instagram this year. Original Grain has grown to over 150,000 followers on Instagram with Kicksta’s help.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Sprout Social

SEPTEMBER 13, 2022

TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. TikTok editing tools.

Analytics 119

Analytics Promotion User-Generated Influencer Marketing 119

Hubspot Marketing

JULY 30, 2023

To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Search Engine Land

FEBRUARY 7, 2024

Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. The risk is that those pages can have the same treatment as the main categories and create mess since some products will not be displayed properly. Then can click the directory tree icon on the Internal tab. Click Export.

Product 133

Product SEO Copywriting eCommerce 133

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. So this begs the question: is TikTok the new (social media) Amazon? fulfillment centers. Source: Kaja.

eCommerce 94

eCommerce Gen Z User-Generated Retail 94

Backlinko

MAY 14, 2024

This guide will teach you how to market your small business using six best practices. You’ll learn: How to figure out who wants what you’re selling How to make your business stand out from the crowd How to use nine effective marketing channels Ready to cut through the noise? Let’s begin.

PR 104

PR Customer loyalty User-Generated Marketing 104

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. It truly reflects how many brands worldwide have embraced the new form of online marketing. This proves how much social media advertising has become integral to influencer marketing. billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Buffer Marketing

FEBRUARY 15, 2024

Instagram Stories have completely changed how creators and brands use Instagram. How can you keep engagement high on Stories while still creating high-quality content for your feed?   You can re-arrange and preview your Stories, too, so that you’ll know they’ll be posted in the right order.

Social Media Marketing 114

Social Media Marketing Analytics Place Price 114

Hootsuite

NOVEMBER 14, 2022

Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. What’s working to drive sales from social media right now? How do you work with creators? they can shop the entire outfit, neatly organized. I mean, help them earn more money off you….

Branding 113

Branding Affiliate Marketing eCommerce Social Media Marketing 113

Unbounce

MAY 1, 2024

This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals. Problem : Going’s main hurdle was how they presented their subscription plans. It’s like oxygen but with better plotlines!)

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Sachs Marketing Group

SEPTEMBER 15, 2023

You can use TikTok for your business by creating engaging short-form videos that showcase your products or services. TikTok Ads help in precise targeting, while the new TikTok Shop allows for seamless product integration. If you’ve dismissed TikTok as just a platform for dance videos and memes, think again.

User-Generated 52

User-Generated Social Media Marketing Key Performance Indicator SEO 52

Sachs Marketing Group

MARCH 17, 2023

But with the ever-changing landscape and intense competition, standing out from the crowd can be challenging. The good news is that this dream can become a reality by implementing the strategies and tips we’ll share in this article. This helps create a consistent message across all marketing channels, including social media.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Many Chat

APRIL 17, 2023

But there is a lot of confusing and conflicting information out there about using the platform to help bolster sales. And it can be exhausting! And despite TikTok appealing to Gen Z, Instagram is still a winner for 18-to-34-year-olds , who make up 60% of the platform’s user base. Post every day! Use five hashtags!

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

AWeber

AUGUST 29, 2023

If you've ever wondered how top Etsy sellers like CaitlynMinimalist or TwistStationery stand out and excel in a very competitive Etsy marketplace, it ranges from mastering keywords to crafting compelling product descriptions. Increasing your sales on Etsy takes more than hitting publish on your products. So, let your words shine.

Shipping 98

Shipping Shoppers Promotion SEO 98

Hubspot Marketing

OCTOBER 25, 2022

Growing followers on TikTok can seem like slow process. And if you're putting in the hard work to create amazing content, it can feel extra frustrating. To help speed things up, we've compiled a list of the best strategies to gain followers on TikTok — fast. For example, fashion is a popular category on TikTok.

Gen Z 89

Gen Z Fashion User-Generated Promotion 89

SocialPilot

FEBRUARY 11, 2024

This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game. We’ll get you started by diving into various categories where AI prompts can significantly amplify influencer marketing efforts. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Digital Marketer

APRIL 6, 2023

Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales. But how do you get it right? How do you identify your social media target audience?

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

Hubspot Marketing

JANUARY 20, 2023

Estimated cost: $50 per call-to-action This test helps you identify the best ways to move prospects further along in their buying journey. Image Source A simple design change like choosing a different photo, or tweaking the wording to connect with leads can convert more visitors. Forums like Reddit can help too.

eBook 139

eBook CRM User-Generated Marketing 139

Rock Content

FEBRUARY 26, 2024

But we’re not talking hockey here; we’re diving into the world of hydration and how Stanley’s Quencher Tumbler became a cultural phenomenon. This clever tactic not only fueled ongoing interest but also established the cups as collectible items, thereby further boosting their popularity.

Gen Z 81

Gen Z User-Generated Transform Fashion 81

AWeber

JANUARY 30, 2024

Fortunately, the right ecommerce tools can help you get it all done with ease. From putting your marketing on autopilot to exceeding your quarterly sales goals while reducing returns fraud, ecommerce tools can simultaneously save time and increase your profits. Understanding what you need helps you narrow the options.

eCommerce 95

eCommerce Shipping Price User-Generated 95

Sachs Marketing Group

SEPTEMBER 1, 2023

There are several digital marketing strategies for e-commerce that can effectively drive traffic, increase conversion rates, and boost sales. The good news is, you’re not alone, and there are proven strategies that can help you succeed. Regularly monitor your keyword performance and adapt as needed.

Digital Marketing 52

Digital Marketing Marketing Strategy Key Performance Indicator Transform 52

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. So, how can you succeed in a world where the unprecedented has become common? So, how can you succeed in a world where the unprecedented has become common? And, it's up to brands to keep up.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. In this post, we’re taking a look at how to create video content that will benefit both you and your audience. But why such a rise in popularity?

Content Marketing 110

Content Marketing Education Key Performance Indicator Marketing 110

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Live videos. Source: Wyzowl. Quick Takeaways.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Hubspot Marketing

JUNE 21, 2023

It's no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. Facebook Live is the second-most popular live stream video platform in the U.S., In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live?

Promotion 145

Promotion eBook Analytics Entertainment 145

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. You can start with free tools like Keyword Surfer or Google Ads Keyword Planner.

Gen Z 95

Gen Z SEO Real Estate Millennials 95

Hootsuite

MARCH 2, 2022

Social marketing can benefit retailers at every stage of the sales funnel. Let’s look at how retailers use social media to build their brands and increase sales. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Another 26.3%

Social Media Marketing 105

Social Media Marketing Retail Branding Shoppers 105