Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Martech

JULY 25, 2024

By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions. Understanding behavioral economics Behavioral economics examines how psychological factors influence economic decisions. (I Scarcity (i.e.,

Price 128

Price User-Generated Product Customer 128

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. The true foundation of marketing lies in building brands that create demand but also build trust. It boosts customer lifetime value (CLV) by fostering ongoing relationships and driving upsells.

Customer 126

Customer Transform Customer Journey Marketers 126

Marketing Insider Group

JANUARY 6, 2025

Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Hubspot Marketing

NOVEMBER 7, 2024

But what does that really mean, and how do you put it into practice? But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Here’s how to approach it. Building a great product is hard, but it’s only half the battle.

Inbound Marketing 119

Inbound Marketing Logistics Price User-Generated 119

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

SmartBrief - Marketing

JULY 25, 2024

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates.

Customer 124

Customer Transform Retail Finance 124

Martech

MARCH 3, 2025

It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. Email: Business email address Sign me up! The entire martech and demand gen ecosystem is built around maximizing MQLs rather than revenue. Processing.

Transform 125

Transform Finance Marketing Marketers 125

Marketing Insider Group

OCTOBER 28, 2024

Understanding how to optimize paid media campaigns can make a significant difference in both short-term results and long-term business growth. Understanding how to optimize paid media campaigns can make a significant difference in both short-term results and long-term business growth.

Analytics 124

Analytics Market Trends Communications Digital Marketing 124

Hubspot Marketing

SEPTEMBER 9, 2024

Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? How are they working? Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.

Product 126

Product Marketers Marketing Energy 126

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value.

Transform 140

Transform Copywriting Marketers Marketing 140

SocialPilot

NOVEMBER 15, 2024

In this blog, we will discuss best practices for boosting online reviews on your Facebook business page. How to Manage Reviews on Facebook Page: Best Practices for Facebook Review Management Online reviews can significantly impact your local business. In fact, Facebook has about 19% of all customer reviews.

Management 110

Management Customer Branding Product 110

Search Engine Land

OCTOBER 2, 2024

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Display ads This category comprises two main products: Amazon DSP (demand-side platform).

Advertising 103

Advertising Advertisers Customer Transform 103

Martech

JANUARY 21, 2025

Lets explore content atomization in depth, its benefits for SEO and engagement and how to implement it in your content strategy. Boosting SEO performance: Smaller pieces let you focus on niche keywords, build internal links and expand your sites content footprint. How is atomization different from repurposing?

Whitepaper 138

Whitepaper SEO Analytics User-Generated 138

Backlinko

NOVEMBER 22, 2024

As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter. That’s why we’ve gone the extra mile. The platform is designed to quickly deliver actionable insights and allow for efficient collaboration across large teams (and different geographies).

SEO 97

SEO Price User-Generated Analytics 97

Marketing Insider Group

JANUARY 27, 2025

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Businesses save time by delegating PPC management to professionals.

Management 115

Management Advertising Advertisers Market Trends 115

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns. Email: Business email address Sign me up! Why we care.

Promotion 126

Promotion Advertising Advertisers Marketing Strategy 126

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. As a content pro (and former social media manager), Ive got you covered.

Social Media Marketing 135

Social Media Marketing CMO Finance Health 135

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Martech

SEPTEMBER 6, 2024

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” I instructed it to use my voice and supplied all the previous posts in this series for reference.

Transform 131

Transform Education Market Trends Communications 131

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 77

Manufacturing Transform Whitepaper User-Generated 77

Martech

NOVEMBER 14, 2024

When the tipping point turned Over the past 25 years, the digital landscape evolved dramatically, altering how companies approach customer retention and engagement. Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. You’ll miss out on great content!”

Customer 124

Customer User-Generated Marketers Marketing 124

Martech

NOVEMBER 20, 2024

This flexibility allows marketers to respond to trending moments as they happen, boosting engagement. Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.

Customer 130

Customer Transform Customer loyalty Marketers 130

Martech

JULY 24, 2024

Not only does Gauff show how the Bose Ultra Open Earbuds can conveniently play music during intense tennis rallies, but the spot also provides a cross-culture connection with a cameo by British rapper Little Simz. Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. In the U.S.,

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Hubspot Marketing

DECEMBER 30, 2024

The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Martech

NOVEMBER 15, 2024

How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. When you are organized — when you know what’s happening when, where and how — you will have that information at near-instant recall. Supplying that information on demand increases your professionalism.

Email Marketing 134

Email Marketing Retail Marketing Marketers 134

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Outsourcing content writing to professional agencies has become a fantastic solution for businesses looking to keep a thriving online presence while focusing on what matters most to them.

Thought Leadership 104

Thought Leadership Retail Fashion SEO 104

Vertical Response

AUGUST 25, 2024

Want to boost your holiday sales? Plan Your Holiday Marketing Strategy Early Starting your holiday marketing strategy early helps you stay ahead of competitors and capture customer attention before the busy season. This article outlines effective marketing strategies for holidays that you can implement right away.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Backlinko

JULY 15, 2025

Each story highlights how companies use the platform to improve their online visibility, rankings, and content. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. ” or “How do others solve my same problem?” Then, you stop publishing for three months.

Customer 118

Customer User-Generated Price Analytics 118

Hubspot Marketing

OCTOBER 28, 2024

How to Apply AI to Your CRO Strategy Why use AI for conversion rate optimization? If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Marketers are busy, with dozens of tasks they need to handle at once and a few meetings in between.

Customer Acquisition 100

Customer Acquisition Price Customer Journey User-Generated 100

Martech

DECEMBER 26, 2024

Many of this years predictions include specific areas where CX will get a boost. This way, customers can choose how they want to learn more and buy. This way, customers can choose how they want to learn more and buy. This will lead to higher demands for all digital experiences to be accessible in 2025.

Customer 126

Customer Direct Mail Transform Health 126

Martech

APRIL 3, 2025

We need to fix how we measure. Its how we go to market with better strategies to begin with. As noted in a previous MarTech article, advertisers are rediscovering the power of upper-funnel investment and learning how to build a business case for brand media using modern measurement methods. Its a measurement problem.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Backlinko

JANUARY 6, 2025

How Hush Blankets Grew to $48M Through Customer Conversations By talking to customers, founders Aaron Spivak and Lior Ohayon turned $4,000 into $48M in 48 months. ” Aaron Spivak How to Have Customer Conversations Its easy to overthink product research. Want to know the most effective ecommerce growth strategy? You follow trends.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Martech

FEBRUARY 6, 2025

Dig deeper: How to create content for every stage of the customer journey Awareness drives demand Unlike bottom-line-focused C-suite executives and external stakeholders, marketers understand that top-of-funnel metrics matter because awareness drives demand. However, the “why” matters less than the “what.”

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketers 93

Vertical Response

SEPTEMBER 8, 2024

Discover 10 impactful strategies to engage your audience and boost conversions. UncommonGoods, for example, effectively focuses on the value of acting now without being overly demanding. Looking for design ideas for your next email marketing campaign? Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 105

Email Marketing Marketers Marketing User-Generated 105

Vertical Response

AUGUST 19, 2024

This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Martech

SEPTEMBER 30, 2024

How do you combine agile marketing and generative AI? Dig deeper: How agile marketing teams can work with AI What will ‘Agile + Generative AI’ achieve? Let’s face it: the marketing world is already complicated. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst.

Transform 140

Transform CMO Marketers Marketing 140