Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 113

Email Marketing Copywriting Marketing Marketers 113

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Gen Z 128

Gen Z eBook Digital Marketing SEO 128

Hubspot Marketing

MAY 29, 2023

This information can then be used to craft more effective and relevant social media posts. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing. Catching your customer's attention through email subject lines is a challenge in itself, and even trickier to get them to click open.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Prompt: I want to have an email program that generates leads for telecommunications. This will help you tailor your email content and messaging to resonate with your target audience.

Whitepaper 113

Whitepaper User-Generated Marketing Automation Platform Email Marketing 113

Hubspot Marketing

OCTOBER 25, 2023

If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. How to Write a Call-to-Action What is a call-to-action? Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. That’s why knowing how to write a CTA is essential.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

Email Marketing 91

Email Marketing Communications Law Transform 91

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. It should answer the question, “Now what?”

Gen Z 117

Gen Z Millennials Email Marketing Place 117

Customers.ai

JANUARY 8, 2024

Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

SocialPilot

JANUARY 29, 2024

However, there are several misconceptions about how this goldmine can be leveraged. Those who know how to email an influencer can easily embrace the power of genuine connections. At the same time, others are still waiting to hear the replies to their outreach cold email. Sending cold emails sometimes feels overwhelming.

Influencer Marketing 89

Influencer Marketing Branding Communications Email Marketing 89

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2%

Email Marketing 134

Email Marketing Marketing Marketers Promotion 134

Vertical Response

DECEMBER 11, 2023

In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, one key metric that determines the success of an email campaign is the open rate. Without high open rates, your carefully crafted emails may never reach the intended recipients.

Key Performance Indicator 49

Key Performance Indicator Email Marketing Marketing Strategy Communications 49

Rock Content

MARCH 14, 2024

This means your content strategy needs a serious overhaul, and personalization is the key to unlocking its true potential. Today, we delve into the future of content marketing, a future where personalization reigns supreme. Keyword research with a personal touch: target long-tail keywords that demonstrate specific user intent.

Whitepaper 106

Whitepaper User-Generated eBook Health 106

Hubspot Marketing

FEBRUARY 29, 2024

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. While recent statistics put email ROI at $36 for every dollar spent , knowing how to craft your healthcare email is key to unlocking this monetary value. The Best Healthcare Email Examples 1.

Health 90

Health Shipping Price Promotion 90

Litmus

SEPTEMBER 12, 2023

This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release is all about. Yes please!

Email Marketing 94

Email Marketing Product Branding Marketing 94

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Vertical Response

JUNE 19, 2023

Unleashing the power of AI for your email marketing strategy has never been easier. OpenAI’s ChatGPT offers a revolutionary way to generate engaging, personalized email content. But how exactly do you ask ChatGPT to assist in your email marketing efforts?

Email Marketing 63

Email Marketing Millennials Marketing Marketers 63

Martech

NOVEMBER 27, 2023

After that, we explain how you can improve prompts to get even better answers from me. Prompt: What is the difference between personalization and real-time interaction management Answer: Personalization and real-time interaction management are both strategies used to enhance customer experiences, but they differ in their focus and approach.

Management 118

Management CMO eCommerce Analytics 118

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Email Marketing 105

Email Marketing Law Education Place 105

Hubspot Marketing

SEPTEMBER 27, 2023

This information can then be used to craft more effective and relevant social media posts. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing. Catching your customer's attention through email subject lines is a challenge in itself, and even trickier to get them to click open.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. Or, the brand sent only one email instead of a series. It treated all departed customers the same instead of recognizing important differences among them and crafting programs to speak to those differences.

Shoppers 97

Shoppers Promotion Marketing Automation Platform B2C 97

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Vertical Response

OCTOBER 30, 2023

Email marketing has become a vital tool for businesses in today’s digital landscape. With millions of emails being sent and received every day, it’s crucial for marketers to understand the anatomy of a high-conversion email. A compelling subject line captures attention and entices recipients to open your email.

Transform 45

Transform Email Marketing Education Market Trends 45

Litmus

AUGUST 14, 2023

At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. The release of the iPhone years ago transformed email marketing forever.

Email Marketing 80

Email Marketing Transform Shoppers B2C 80

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Marketing 111

Email Marketing Communications Education CRM 111

Hubspot Marketing

JULY 28, 2022

We've all heard this maxim, “First impressions last”, so we are aware how important it is to strike a good impression. It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but in email interactions as well. The Components of an Impressive Welcome Email. Let's dive in.

Customer 145

Customer Non-Profit User-Generated Customer loyalty 145

Litmus

JULY 28, 2021

In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them. What the heck is preview text? .

Shipping 121

Shipping Real Estate Place User-Generated 121

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? Email deliverability has long been a challenge and unfortunately, without the help of technology, it’s not going to get any easier. AI isn’t just helping to improve email deliverability. No easy feat. That’s where AI comes in.

Transform 60

Transform Law Outbound Marketing Email Marketing 60

Martech

NOVEMBER 15, 2023

How are holiday shoppers processing this change in the calendar? Incorporating social media ads that target specific individuals, personalized email marketing promotions, as well as optimizing mobile web browsing for easy shopping, are other good tactics to keep in mind.” A survey of U.S.

Shoppers 119

Shoppers eCommerce Shipping Retail 119

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Cart abandonment emails are one of the leading cart recovery methods you can employ. of all cart abandonment emails are opened, 11.6% of all cart abandonment emails are clicked and 29.9% of all cart abandonment emails are opened, 11.6% of all cart abandonment emails are clicked and 29.9%

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Search Engine Land

APRIL 8, 2024

After that, how you can improve prompts to get even better answers from me. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. Here’s something somebody asked me!

Finance 103

Finance Manufacturing Health Education 103

Litmus

SEPTEMBER 6, 2022

But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! Subject Line: How to store 48 rolls of toilet paper. Subject Line: How to store 48 rolls of toilet paper. Subject Line: Run in Flying Color.

Email Marketing 83

Email Marketing Product Branding Customer 83

AWeber

MAY 2, 2023

To increase your class registrations you naturally use email marketing because that’s your most effective and profitable way to communicate with your audience. You send two emails to identical twins, Melissa and Jessica. It’s simple, because the email was personalized based on Jessica’s experience. It resonated with her.

Shoppers 87

Shoppers Food Email Marketing Retail 87

Neil Patel

DECEMBER 21, 2020

If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence. It can also produce a vast volume of written words far quicker than the average person. Let’s take a moment to explain how it fits into the overall AI picture.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Email marketing is a powerful tool for nurturing leads. Imagine this. That sounds like a rough experience, right? There are three stages to this funnel: Awareness.

Whitepaper 103

Whitepaper Email Marketing Customer Journey Education 103

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Social media.

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. Now, you might be wondering, how can you get similar results, or better?

Transform 98

Transform User-Generated Marketing Marketers 98

Vertical Response

JANUARY 16, 2023

Reaching Baby Boomers with Email Marketing. Are you looking to reach out to Baby Boomers through email marketing? You’re in luck – email marketing is one of the most effective ways to engage this demographic. Crafting Content for Baby Boomer Audiences. Best Practices for Email Campaigns.

Email Marketing 63

Email Marketing Marketing Marketers Market Segmentation 63