Customers.ai

FEBRUARY 7, 2024

From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. You’ve gotta know who to listen to.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Backlinko

APRIL 23, 2024

Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. Contrast this tone with The SEO Rant! , a lively and humorous podcast.

Real Estate 80

Real Estate SEO Communications Fashion 80

Sachs Marketing Group

DECEMBER 13, 2023

Not sure how to write content for a website? It’s about balancing the art of engaging storytelling with the science of digital marketing strategies. Need help with creating engaging website content? This challenge intensifies with the pressure to stand out in a sea of digital content.

Health 93

Health Transform Digital Marketing SEO 93

Customers.ai

JANUARY 24, 2024

Anyone who does digital marketing knows how valuable that data is. But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything. Even companies with mountains of accurate, precise data need the right lead nurturing strategy. Why is lead nurturing strategy important?

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix.

Advertising 108

Advertising Advertisers Marketing Mix Place 108

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversational Marketing 121

Conversational Marketing Real Estate Marketing Marketers 121

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. Revisit your marketing collateral, website, and social media content.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. What is a search universe analysis? When is a search universe analysis relevant?

Gen Z 115

Gen Z User-Generated SEO Millennials 115

AWeber

OCTOBER 10, 2023

Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. In this article, we’ll show you how to set up your Etsy store for success from day one. Why sell digital downloads on Etsy?

Shipping 98

Shipping Real Estate Price Shoppers 98

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Here’s why this partnership matters and how you can develop it. Knowing how they categorize and evaluate leads.

CRM 101

CRM Digital Marketing Customer Acquisition Communications 101

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? What Is B2B Digital Marketing?

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Search Engine Land

MARCH 11, 2024

This article will: Explain why entities are key to a strong SEO strategy. Show you how to use a Python script with an NLP (natural language processing) tool. Entities are the building blocks of how search engines understand the world. Entity-based competitor analysis isn’t about mimicking existing content. The result?

SEO 124

SEO eCommerce Digital Marketing Marketing Strategy 124

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business.

Thought Leadership 117

Thought Leadership Digital Marketing Marketing Marketers 117

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. How this prompt could be improved: You an experienced SEO consultant with clients in various industries. The language model is based on content from Search Engine Land layered on top of ChatGPT.

User-Generated 118

User-Generated SEO PR Digital Marketing 118

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ? Tough question. Interview them.

Copywriting 113

Copywriting PR SEO Content Marketing 113

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Will anyone even want it? Probably not.

Product 145

Product Food Product Marketing Market Research 145

Customers.ai

MARCH 7, 2024

Surrounded by some of the best minds in the digital ad space, Larry unveiled a strategic blueprint designed to counteract these challenges and reclaim the lost art of precision targeting. This strategy not only boosts your conversion rates but also significantly enhances your ROI. The top seven Facebook ad hacks for 2024.

Advertising 70

Advertising Advertisers Outbound Marketing Customer Journey 70

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you?

Branding 94

Branding Price Analytics Management 94

Hubspot Marketing

DECEMBER 26, 2022

But data is essential to great content strategy. 2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content. Understand which marketing strategies are most effective.

Transform 137

Transform User-Generated Analytics SEO 137

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Search Engine Land

JUNE 21, 2023

This article covers tips for safeguarding your digital presence in the face of AI’s rapid evolution. Future-proofing your digital assets AI has revolutionized consumer-business interactions, providing a smooth experience and transforming how customers engage with companies. Content creation using generative AI.

Transform 88

Transform User-Generated Customer Journey SEO 88

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 123

Gen Z User-Generated Millennials Marketing 123

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. A bank or financial advisor could talk about budgeting for gifts and create a savings calculator on the website.

SEO 130

SEO PR eCommerce Analytics 130

Buffer Marketing

APRIL 10, 2024

  Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy. In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year.

Affiliate Marketing 96

Affiliate Marketing Non-Profit Finance Promotion 96

Ariyh

JANUARY 1, 2024

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? Here’s how you should use each of these channels in your strategy.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Hubspot Marketing

DECEMBER 14, 2023

However, you might not know how to market your business so customers can find you correctly. Here is the strategy I implemented for my business and top tips for improving your SEO in an easy and approachable way. The first task is creating a business page on Google and other search engines so you can be identified.

SEO 96

SEO Whitepaper Advertising Advertisers 96

AWeber

MARCH 11, 2024

There are a lot of steps and decisions involved, and you may find yourself wondering “Where do I begin?” If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. This recipe for food blogging success walks you through every step you need to know to launch and promote your new site.

Food 94

Food Affiliate Marketing Promotion SEO 94

Sachs Marketing Group

DECEMBER 11, 2023

Struggling with landing pages can be a significant setback, leading to frustration and doubts about your digital marketing efforts. Struggling with landing pages can be a significant setback, leading to frustration and doubts about your digital marketing efforts. What is a Landing Page? What is a Landing Page?

Transform 85

Transform Health Digital Marketing Copywriting 85

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. With nearly a decade of experience working in rapidly scaling online businesses, she is passionate about transforming data into actionable marketing strategies. Well, duh.)

Analytics 111

Analytics Transform Digital Marketing Management 111

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not just about what you ask, but how you ask it. Keyword Research and Idea Generation As marketers, we know the power of the right keywords.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Orbit Media Studios

MARCH 10, 2024

How do I get maximum value from a press hit? How do I get maximum value from a press hit? Here’s how to make this happen. Post it, then put it in social rotation This is the first, easiest and most important step, so we’re going to spend extra time on it. You’re getting a flurry of attention and traffic.

PR 105

PR SEO CMO Energy 105

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. In this article, we explore how to advertise your business online effectively with PPC ads.

Advertising 87

Advertising Advertisers Key Performance Indicator User-Generated 87

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. But how can it help with personalization? Want to get certified in Content Marketing?

Law 91

Law Digital Marketing User-Generated Copywriting 91