Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

Customer 114

Customer Food Place Marketing Strategy 114

Search Engine Land

MAY 20, 2024

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be).

SEO 111

SEO Non-Profit Energy Finance 111

Buffer Marketing

MARCH 18, 2024

At that time, no one could have predicted the importance of Instagram customer care. Within 3 weeks of using Instagram, we lost over 20 inquiries from potential customers who contacted the company to calculate the car insurance cost. What is Instagram customer care? As a junior SMM specialist, I was to blame for that failure. 

Customer 110

Customer Communications Transform Social Media Marketing 110

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 101

Customer Non-Profit Real Estate Transform 101

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Law 94

Law Customer loyalty Advertising Advertisers 94

Hubspot Marketing

DECEMBER 8, 2023

But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. Improved Customer Service A significant advantage of using AI in customer service is the potential to offer 24/7 assistance.

Customer 115

Customer Gen Z User-Generated Analytics 115

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Customer 104

Customer Transform Thought Leadership Law 104

Buffer Marketing

MAY 23, 2024

Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media. In this article, you’ll learn about ten copywriting formulas that can help you package your social media content in a more engaging way. You already have the ingredients — your ideas.

Copywriting 118

Copywriting Fashion Product Customer 118

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service.

Market Trends 97

Market Trends Customer SEO Product 97

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. In addition, their employee engagement scores improved from 73% to 84%. You may have heard “agile is dead.”

Transform 105

Transform Manufacturing Fashion Promotion 105

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024. What are SEO Services? Don’t have time to read the full guide?

SEO 117

SEO eCommerce PR Non-Profit 117

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices.

PR 102

PR Customer loyalty User-Generated Marketing 102

Search Engine Land

MAY 3, 2024

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from. How does one combat that?

User-Generated 110

User-Generated SEO Price Customer 110

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT? Then insert the URL.

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Rock Content

APRIL 15, 2024

The digital realm and present-day patterns of online consumer behavior have redefined how companies must generate leads to expand customer awareness, convert visitors into customers, and increase sales. If done properly, strategic content marketing will promote growth and improve your return on investment (ROI).

Content Marketing 80

Content Marketing Marketing Marketers Marketing Strategy 80

Rock Content

MAY 7, 2024

Customer service is a far too often forgotten component of a well-rounded digital marketing program. It represents the fine line between having a one-time customer and having a repeat customer who is happy to spread the news of your brand’s products and services.

Customer 61

Customer Transform Price User-Generated 61

Sachs Marketing Group

MAY 20, 2024

This targeted approach ensures each location appears prominently in local searches, attracting more local customers. Whether you have physical locations in different areas or want your brand to appear in searches across various regions, competing in local search results can feel like an uphill battle. What is Local SEO?

SEO 52

SEO Management Analytics Digital Marketing 52

Hubspot Marketing

FEBRUARY 16, 2024

Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences. Below, we’ll recap how companies are using AI today.

Health 109

Health Price User-Generated Communications 109

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Customer 105

Customer Transform Shipping User-Generated 105

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. They can also severely impact your reputation. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Successful complaint management is all about customer care.

Management 99

Management Branding User-Generated Energy 99

Search Engine Land

MARCH 6, 2024

To reach the right customers at the right time with the right message, you need a strong data strategy. One built on first-party data from your website, apps, and other properties that you can then match with Meta accounts to serve up personalized ads to loyal customers and prospects alike.

eBook 108

eBook Advertising Advertisers Customer 108

Search Engine Land

APRIL 16, 2024

Customer research. By the time you’re finished reading this, my hope is that you’ll feel like (despite all the winds swirling around) you have more control over your SEO success in the coming months. How your in-focus keywords might have changed since you originally optimized for them. Changes in the keyword landscape.

SEO 110

SEO User-Generated Communications Search Marketers 110

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Dig deeper: How to unlock the power of your marketing technology 2.

Marketing 92

Marketing Marketers Communications New Technology 92

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Law 78

Law Customer loyalty Advertising Advertisers 78

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain.

CMO 89

CMO Key Performance Indicator CRM Analytics 89

Search Engine Land

APRIL 9, 2024

But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

Marketing Strategy 109

Marketing Strategy Marketing Marketers Shipping 109

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? Why am I asking?

Shipping 119

Shipping Email Marketing CRM Product 119

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. This article dives into how leveraging entities can significantly contribute to PPC success. Entity relevance: How does my product/service relate to these activities as entities?

Food 103

Food Promotion Product Communications 103

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Transform 132

Transform Customer Customer Journey User-Generated 132

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online.

User-Generated 89

User-Generated Customer Food Place 89

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service.

SEO 100

SEO Price Communications Copywriting 100

Lynton Web

JANUARY 9, 2024

Understanding your customers is more crucial than ever in the ever-evolving business world. A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. It's a fundamental step that brings numerous benefits to your business.

CRM 101

CRM Target Market Education Product 101

Search Engine Land

SEPTEMBER 13, 2023

Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive. 8 reasons Amazon reviews are important Amazon reviews aren’t just testimonials; they are powerful tools that can make or break your sales on the platform. Improved products Constructive feedback in reviews can be valuable for sellers.

eCommerce 131

eCommerce Management Communications Product 131

Lynton Web

JANUARY 12, 2024

When customers have a positive experience with a company, they’re likely to share their thoughts with an average of nine people. Companies are wise to correct any issues that lead to poor experiences before customers share their negative opinions with the masses, but you won’t know what those issues are unless you ask.

Customer 101

Customer Communications Promotion Product 101

Customers.ai

APRIL 10, 2024

They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey. For years we’ve relied on the likes of Google Analytics and third-party pixels to keep us honest and help us understand how our ad dollars were being spent. First- party data means you own your data.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 99

Marketing Strategy Manufacturing PR Marketing 99

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy.

Customer 102

Customer Customer loyalty User-Generated Traditional Marketing 102