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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow.

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How to make the most of Facebook Messenger Marketing for your Business

Zumvu

If you have a business page on Facebook and you are yet to utilize the Messenger for marketing, you are certainly losing a large chunk of the market share.

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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? Most brands don’t have the resources to offer 24/7 online customer service and sales support. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

Retail 145
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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Facebook Messenger marketing can be a powerful part of your digital strategy. Think of it as a direct line to your customers where you can tell them how awesome you are and what pain points you can solve for them. Below, we’ll explain how to use Facebook Messenger for marketing.

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Why marketers can’t ignore dark social media

SmartBrief - Marketing

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Marketing 113
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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day). Keep reading to learn about the different types of social inbox tools and pick the best one for your business.

CRM 71
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How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger Bots

Neil Patel

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots?