Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 100

eCommerce PR Real Estate SEO 100

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Key Performance Indicator 122

Key Performance Indicator User-Generated Analytics Customer 122

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Retail and social: Why should you care?

Retail 126

Retail Branding User-Generated SEO 126

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. With the evolution of the web, consumers have transitioned from restricted searches within a solely digital platform to exploring various channels, contingent on their journey phase.

Key Performance Indicator 116

Key Performance Indicator Customer Journey Logistics User-Generated 116

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 140

Transform Non-Profit Health SEO 140

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 104

Influencer Marketing Customer Journey Health Marketing 104

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. That’s because these digital startups that we’ve seen succeed over the last ten years have really changed the game,” she said.

Content Marketing 143

Content Marketing Marketing Marketers Analytics 143

Sachs Marketing Group

DECEMBER 6, 2023

So, what is PPC campaign management, and how can it benefit your business? Success in PPC is measured using metrics like click-through and conversion rates. It’s a dynamic process that requires adaptability and a deep understanding of digital marketing trends and consumer behavior. What is PPC Campaign Management?

Management 85

Management Advertising Advertisers Digital Marketing 85

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science.

Branding 141

Branding Transform Marketing Marketers 141

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

Email Marketing 118

Email Marketing Retail Communications Digital Marketing 118

Search Engine Land

SEPTEMBER 15, 2023

Preliminary steps: Ask the client the right questions Some clients come to the table operating from info collected in word-of-mouth interactions, social media posts, and headlines rather than a detailed understanding of what AI is and how it works. But managing client expectations remains critical. Creating and experimenting with prompts.

Management 142

Management SEO Key Performance Indicator User-Generated 142

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Key Performance Indicator 119

Key Performance Indicator Law Marketing Marketers 119

Martech

SEPTEMBER 8, 2023

She’s thinking through different ways to re-create the content meaningfully and considering how it can support other business units and their programs. “I’m That digital component means libraries of great content are just waiting to be reused. My first in-person event was overwhelming. And we were getting paid for it.

Event Marketing 132

Event Marketing Customer Journey Content Marketing Management 132

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. So, how is one to choose?

Key Performance Indicator 88

Key Performance Indicator Digital Marketing Analytics Customer loyalty 88

Martech

DECEMBER 4, 2023

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Cost and ROI: Acquiring third-party audience data may involve additional costs, depending on the data provider and the specific data segments being used.

Advertising 114

Advertising Advertisers eCommerce Customer Acquisition 114

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 95

Customer loyalty Marketing Marketers CMO 95

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Revenue for the third quarter was $1.19

Advertising 124

Advertising Advertisers User-Generated Retail 124

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Table of Contents What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 114

Management Product Key Performance Indicator CMO 114

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Search Engine Land

MAY 25, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. Ability to measure ROI. It was no longer necessary to do almost everything – from shopping to hanging out with friends – digitally.

Transform 99

Transform Place Customer Marketing 99

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. ” Get the daily newsletter digital marketers rely on. .” Processing.Please wait. Up to a point.

Whitepaper 128

Whitepaper Customer Journey Marketing Marketers 128

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. This level of accuracy ensures that your marketing efforts are more targeted and effective, significantly improving campaign outcomes and ROI. Enter Restore by Customers.ai—an

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. Ability to measure ROI. It was no longer necessary to do almost everything — from shopping to hanging out with friends — digitally.

Transform 98

Transform Place Customer Marketing 98

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth.

Content Marketing 126

Content Marketing Marketing Marketers Advertising 126

Search Engine Land

MARCH 23, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. Visit Digital Marketing Depot to download the 101 Guide to Marketing Attribution from Snowplow.

Digital Marketing 100

Digital Marketing Marketing Marketers Advertising 100

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Demand Generation.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Influencer Marketing 104

Influencer Marketing Transform Marketing Marketers 104

Martech

APRIL 19, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. Visit Digital Marketing Depot to download the 101 Guide to Marketing Attributio n from Snowplow.

Digital Marketing 96

Digital Marketing Marketing Marketers Advertising 96

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? What Is B2B Digital Marketing?

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. How do you help customers save time and money or improve their operations?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 117

Marketing Mix Marketing Marketers Finance 117