Search Engine Land

NOVEMBER 13, 2023

Too much client churn can be a death blow to your agency since it costs up to four times as much to earn a new client as to retain an existing one. And as AdWeek’s report explains, a consistently high churn rate indicates your agency is failing to establish long-term relationships with your customers.

Transform 106

Transform Whitepaper Non-Profit CRM 106

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 115

Analytics Transform Key Performance Indicator CRM 115

Hubspot Marketing

APRIL 9, 2024

In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it.

Advertising 73

Advertising Advertisers PR Millennials 73

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. Enter Sprout Social.

Transform 89

Transform Copywriting Marketing Marketers 89

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing?

Marketing 133

Marketing Marketers Market Trends Manufacturing 133

Use Insider

FEBRUARY 19, 2024

What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. Conversational AI : This is responsible for the chatbots you encounter online shopping. Generative AI : This aspect serves as a creative collaborator.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? Enter the impetus for solving both challenges: artificial intelligence (AI). It feels better to take control,” Cole says.

User-Generated 114

User-Generated Marketing Marketers CMO 114

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? How vendors differentiate on capabilities. Vendors continue to expand training programs, as well as add-on professional services, to improve platform use. Dig deeper: MarTech Replacement Survey.

Marketing Automation Platform 120

Marketing Automation Platform CRM Marketing Marketers 120

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. See Who Is On Your Site Right Now!

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Hubspot Marketing

FEBRUARY 27, 2023

And it certainly didn't seem like something that would completely transform how marketers work within the next few years. But in 2023, generative AI is officially here, and it's only growing. All of which is to say: Generative AI is poised to completely disrupt — and elevate — business' content strategies in 2023 and beyond.

Transform 118

Transform Marketing Marketers SEO 118

Customers.ai

DECEMBER 29, 2023

It takes time, resources, a commitment to understanding your customers, and data. It takes time, resources, a commitment to understanding your customers, and data. To understand your customers, and to give them the warm and fuzzy feelings they need, you must have data about them. You need to actually use the data.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Branding 132

Branding Transform Thought Leadership Advertising 132

SocialPilot

FEBRUARY 6, 2024

However, creating an influencer marketing campaign that yields great results is easier said than done. The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. billion by 2025.

Influencer Marketing 82

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 82

Use Insider

FEBRUARY 19, 2024

Conversational messaging is a powerful tool that allows businesses to engage in real-time dialogues with customers on messaging platforms such as WhatsApp and SMS, unlike traditional forms of communication like email. Set your objectives for conversational messaging Defining clear objectives is essential.

Communications 52

Communications Retail Marketing Marketers 52

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Neil Patel

OCTOBER 7, 2021

What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? However, everything is about to change.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. The question is no longer whether or not businesses should use AI but how they should do so.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Key Performance Indicator 78

Key Performance Indicator Shipping Fashion Communications 78

Hootsuite

SEPTEMBER 23, 2022

You speak the language of memes and microtrends that your boss and coworkers might not understand. Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. It can make or break a campaign or your entire social media marketing strategy.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. How to Calculate CTR What Is a Good CTR? So, let’s dive right in.

User-Generated 103

User-Generated SEO Advertising Advertisers 103

Martech

MARCH 18, 2022

We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the Martech Conference. .”

Transform 121

Transform Customer Journey Analytics Entertainment 121

Martech

MARCH 18, 2022

We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. .”

Transform 107

Transform Customer Journey Analytics Entertainment 107

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. See Who Is On Your Site Right Now!

Transform 52

Transform CRM Key Performance Indicator Analytics 52

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 115

Branding Health Customer loyalty User-Generated 115

Neil Patel

MARCH 25, 2021

If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Personalized User Experiences. Predictive Analytics.

Market Trends 113

Market Trends B2C Thought Leadership Analytics 113

Use Insider

AUGUST 9, 2022

Statistics show that US retailers raked in $62 billion in just online sales during Cyber Week 2021. What do they mean for your holiday sales strategy in 2022? Don’t let your shoppers get distracted by too many options like streaming service alternatives when they just want a new phone. Looking back to Cyber Monday 2021.

Shoppers 52

Shoppers Price Retail Shipping 52

Duct Tape Marketing

NOVEMBER 16, 2023

Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates.

Finance 74

Finance CMO Management Health 74

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. He said the claims was “all in the hopes that forcing people to use inferior products in the short run will somehow be good for competition in the long run.” Google is ‘using clicks in rankings’ (Sept.

Price 80

Price Advertising Advertisers Law 80

Use Insider

APRIL 27, 2020

Be creative and innovative in the way you communicate with your customers and cater to their current needs. Strengthen your online presence and engage your customers. See how Estee Lauder’s website lists different channel options available to their users: email, call, chat, and text.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Promotion 52

Customers.ai

DECEMBER 12, 2023

To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. Dive into to see which ecommerce tools will help you save time and money. Dive into to see which ecommerce tools will help you save time and money.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Customers.ai

DECEMBER 12, 2023

To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. Dive into to see which ecommerce tools will help you save time and money. Dive into to see which ecommerce tools will help you save time and money.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Customers.ai

DECEMBER 6, 2023

Strategies to Grow Your Meta Ads Retargeting Lists Future-Proofing Your Meta Ads Retargeting Strategies Meta Ads Retargeting Audience FAQs See Who Is On Your Site Right Now! See Who Is On Your Site Right Now! billion and $40 billion in Q4 2023 alone. Why Are Meta Ads Retargeting Audiences Shrinking?

Outbound Marketing 114

Outbound Marketing CRM Advertising Advertisers 114

Litmus

FEBRUARY 2, 2024

In email, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text. Everyone remembers the ‘from’ name and subject line, as your email service provider (ESP) won’t let you send an email without them.

Shipping 112

Shipping Real Estate User-Generated Place 112

Vertical Response

MARCH 15, 2024

Struggling to grab your recipient’s attention in a congested inbox? The key to boosting your email open rates lies in mastering the art of writing compelling email subject lines. Key Takeaways Email subject lines are critical – they can make or break your open rates! How do you stand out?

Email Marketing 99

Email Marketing User-Generated B2C Branding 99

Customers.ai

JANUARY 12, 2024

For advertisers, the question isn’t do I spend money, but how do I make the most of the money I’m spending? For advertisers, the question isn’t do I spend money, but how do I make the most of the money I’m spending? How do I ensure that every dollar spent on advertising not only reaches the right eyes but also resonates with them?

Transform 106

Transform Advertising Advertisers User-Generated 106