Search Engine Land

MAY 20, 2024

We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months. So we feel it.”

Transform 125

Transform User-Generated Food Customer 125

Search Engine Land

MAY 2, 2024

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Why we care. Traffic loss.

SEO 132

SEO Branding Product Customer 132

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” More ad revenue for Google.

Advertising 94

Advertising Advertisers Price Search Marketers 94

Search Engine Land

MAY 13, 2024

This can be hard, as it’s often the opposite mind view of a site owner or business. I’ve been playing the role of the contrarian a lot lately, and I’d like to share some unpopular opinions that I think could help many businesses – even if they are a bit hard to swallow. That doesn’t mean those tactics are a good business model.

SEO 139

SEO User-Generated Promotion Branding 139

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events. And is there anything I need to be doing?”

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. It combines your expertise with Google AI. This article covers: How Gemini functions in Google Ads. My takeaways after testing it.

User-Generated 123

User-Generated Advertising Advertisers Logistics 123

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. If you haven’t yet, make sure to register for free for SMX Next.

Transform 135

Transform Non-Profit Health SEO 135

Hubspot Marketing

APRIL 8, 2024

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. Google Ads requires a lot of testing and experimentation. However, Google Ads Intelligence, as it’s broadly known, offers way more than just being an interactive campaign builder.

User-Generated 117

User-Generated Advertising Advertisers Communications 117

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. I am trained with MarTech content. Here’s something somebody asked me!

Customer 84

Customer CMO User-Generated Advertising 84

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. When you can only spend a few thousand dollars on ads monthly to generate profitable leads, it can feel like your back is against the wall. Tips for testing on a small budget.

Non-Profit 128

Non-Profit eCommerce CRM User-Generated 128

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content.

User-Generated 110

User-Generated SEO Price Customer 110

Hubspot Marketing

DECEMBER 8, 2023

How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Google pay-per-click ads have the biggest ROI at 200%.

Gen Z 105

Gen Z User-Generated eCommerce Finance 105

Search Engine Land

MARCH 12, 2024

Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Advantage+, this tool lightens the workload of advertisers by automatically identifying optimal ad placements within its App Store, according to Business Insider.

Advertising 98

Advertising Advertisers Place Search Marketers 98

Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. What has Google said? judge has ruled. The allegations.

Advertising 96

Advertising Advertisers Law Price 96

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. I am trained with MarTech content. Here’s something somebody asked me!

Analytics 103

Analytics Email Marketing User-Generated Marketing 103

Sachs Marketing Group

JANUARY 5, 2024

Unlike traditional advertising, PPC campaigns can be quickly adjusted for better performance, making them ideal for businesses looking to stay agile in a competitive online environment. PPC advertising emerges as a beacon of hope in this scenario, offering businesses a fast track to the top of search results. What is PPC Advertising?

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. Google is selecting the 1% of Chrome users at random.

SEO 126

SEO Place Advertising Advertisers 126

Buffer Marketing

APRIL 11, 2024

From my experience, nonprofits and startups have startling similarities: Both have small teams of employees who wear multiple hats, and both depend on outside funding for operations, whether it's from investors or donors. Here's how: Unfilled positions. In nonprofit culture, an executive mindset is “Who can I ask?”

Energy 115

Energy Marketing Marketers Direct Mail 115

Search Engine Land

AUGUST 16, 2023

Google Ads has launched a paid pilot offering enhanced customer service for small businesses. Small business owners using the program can get specialised advice faster by using this premium service which has historically only been accessible to Google Ads’ biggest clients.

Customer 97

Customer Advertising Advertisers Search Marketers 97

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers.

Social Media Marketing 137

Social Media Marketing Advertising Advertisers Place 137

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. This article explores key considerations for optimizing location targeting in Google Ads campaigns. Google recommends more broad geotargeting as a best practice.

User-Generated 114

User-Generated Advertising Advertisers Product 114

Search Engine Land

APRIL 19, 2024

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game.

Shipping 105

Shipping User-Generated Advertising Advertisers 105

Search Engine Land

OCTOBER 23, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results.

Transform 124

Transform SEO Search Marketers Branding 124

Buffer Marketing

APRIL 8, 2024

There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work.    I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account.

Education 116

Education Advertising Advertisers Branding 116

Backlinko

MAY 13, 2024

Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search. Without adding more work to your day. Understanding Local Rank Tracking Local rank-tracking tools analyze how well you’re performing in local search. And your overall ranking.

Price 80

Price SEO Management User-Generated 80

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam.

Non-Profit 132

Non-Profit User-Generated SEO Analytics 132

Sachs Marketing Group

JUNE 23, 2023

The frustration that comes with pouring money into ads that don’t yield returns can be overwhelming. This could lead to decreased market share and, ultimately, a threat to the sustainability of your business. This could lead to decreased market share and, ultimately, a threat to the sustainability of your business.

Advertising 97

Advertising Advertisers Analytics Management 97

Search Engine Land

JANUARY 31, 2024

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. What Google is saying.

Advertising 109

Advertising Advertisers Communications Customer 109

Search Engine Land

OCTOBER 11, 2023

While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. But how big will that impact be? It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results.

SEO 133

SEO Real Estate User-Generated eCommerce 133

Rock Content

MAY 21, 2024

On May 14th, during its annual Google I/O conference — and just one day after OpenAI unveiled ChatGPT-4o to the world on May 13, 2024—Google introduced AI Overviews, an enhancement of what was previously known as the Search Generative Experience (SGE). Some experts even called May 14th as ‘day zero’ of Google search.

Transform 96

Transform User-Generated Content Placement SEO 96

Search Engine Land

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. As advertisers explore options beyond third-party cookies for targeted ads, this deal offers inspiration for alternative approaches to reach high-value consumers online. How it works.

Advertising 108

Advertising Advertisers Place Search Marketers 108

Search Engine Land

SEPTEMBER 19, 2023

Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful. Consider the unassuming Google Ads interface. Dive into the covert persuasion tactics Google Ads uses to ensure “the house always wins” and discover strategies to outsmart the house.

Management 143

Management Advertising Advertisers Price 143

Search Engine Land

JANUARY 10, 2024

You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. If you want to ramp things up, this guide will show you: What to expect when scaling a Google Ads lead gen account.

CRM 134

CRM User-Generated Place Digital Marketing 134

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 98

Digital Marketing Real Estate User-Generated Marketing 98

Search Engine Land

APRIL 16, 2024

How your in-focus keywords might have changed since you originally optimized for them. My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. Survey tools, like SurveyMonkey, Typeform or Google Forms.

SEO 110

SEO User-Generated Communications Search Marketers 110

Backlinko

MAY 22, 2024

At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. Online Marketing Classes Criteria Here’s how we’ve evaluated the classes: Course structure: Is the course structure logical and covers the topic comprehensively? Time to complete: How long does it take to complete the course?

Inbound Marketing 87

Inbound Marketing Transform Social Media Marketing Digital Marketing 87

Search Engine Land

JANUARY 30, 2024

Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. But the changes Google Ads has made over the years have decoupled CTR from relevance.

Real Estate 110

Real Estate Key Performance Indicator Advertising Advertisers 110