Search Engine Land

SEPTEMBER 7, 2023

In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. How do entities affect keyword research? How do you do on-page optimizations in the entity paradigm? What role does schema markup play in entity SEO?

SEO 134

SEO User-Generated Transform Place 134

Hubspot Marketing

OCTOBER 12, 2022

But how can you be sure that your website is mobile friendly? Then we’ll take a look at what it means to be mobile friendly and how it can impact your SEO. Does mobile friendliness affect SEO? It offers a 30-point assessment of factors that affect your mobile friendliness. What is a mobile friendly test?

SEO 121

SEO Place Marketing Marketers 121

Rock Content

NOVEMBER 14, 2023

Here, we’ll dive into the essentials modern web designers and brand owners need to cover when it comes to building a streamlined user experience. Here are a few to be aware of before launching or updating your website design. That said, user-friendliness should be built into any web design from the ground up.

SEO 78

SEO Place Branding Product 78

Neil Patel

NOVEMBER 14, 2022

As a website owner, do you feel as if the line between a good user experience and optimal search engine optimization (SEO) is a tightrope? When it comes to minimalist website design, that feeling becomes more pronounced. This article will explore the relationship between minimalist website design and organic keyword rankings.

SEO 77

SEO Non-Profit User-Generated Place 77

Rock Content

MAY 10, 2023

In April 2023, we had an important Google Core Update update , which affected the ranking of several websites, blogs, portals and e-commerces. Rock Content’s blog has also been affected, with much of our content losing position or dropping out of search engines altogether. How did the algorithm affect other sites on the web?

SEO 98

SEO Digital Marketing Product Marketing 98

Lynton Web

FEBRUARY 26, 2024

How to First Approach a Website Redesign Redesigning a website is a strategic endeavor that requires thoughtful planning and execution. Consider the user experience, design aesthetics, and functionality of your site. Consider the latest web design trends but prioritize usability and accessibility.

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Search Engine Land

NOVEMBER 6, 2023

However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common SEO pitfalls to avoid during a website platform migration. Map out technical and content requirements.

SEO 116

SEO New Technology Analytics eCommerce 116

Scoop.it!

JANUARY 19, 2023

But how do you know what the problem is? Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. When is the time to call in the experts?

Real Estate 91

Real Estate SEO Analytics Promotion 91

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. In this guide, I’ll tell you: Exactly what CTR is and why it’s important, How to calculate it, What’s classed as a “good” CTR, How to track it, How to improve it, And much more!

User-Generated 100

User-Generated SEO Advertising Advertisers 100

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 125

Search Marketers Neuromarketing SEO Marketing 125

Rock Content

JULY 31, 2023

In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. How can you track possible updates? How can you track possible updates? We will analyze some indicators SEOs should pay attention to for identifying possible updates and adapting their strategies.

SEO 85

SEO Digital Marketing Promotion Marketing Strategy 85

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university.

SEO 111

SEO PR Transform eCommerce 111

Backlinko

SEPTEMBER 28, 2023

An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. There are two ways to track your Google keyword rankings: Using an SEO tool Going about it manually I’m going to explain both methods in this guide.

SEO 98

SEO Health Target Market Product 98

Martech

AUGUST 10, 2023

Q: How did you get into marketing? A: I have an education in game design and development. Then, web 2.0 kind of took off and web apps became a big deal, so I built a lot of web apps and mobile apps. Then, web 2.0 kind of took off and web apps became a big deal, so I built a lot of web apps and mobile apps.

Shipping 88

Shipping Entertainment Customer Journey Communications 88

Search Engine Land

SEPTEMBER 21, 2023

Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. What is neuromarketing?

Neuromarketing 105

Neuromarketing SEO Content Placement User-Generated 105

Rock Content

FEBRUARY 15, 2024

If so, then you already have an idea why UX design is important. Nail the UX design attached to a particular product or web experience, and you potentially have a hit on your hands. But what is UX design and why is it important? What Is UX Design and Why Is It Important? What Are the Principles of Great UX Design?

Copywriting 83

Copywriting Energy eBook Product 83

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

SEO 127

SEO Copywriting CMO Analytics 127

Neil Patel

FEBRUARY 15, 2021

To see real results, you should invest in professional website design. A whopping 93% of people say they’d leave a website if it’s poorly designed, so the cost you incur from designing a quality website design is worth it. Why is Website Design Crucial for Your Business? How Web Design Contributes to Your SEO.

SEO 137

SEO B2C Customer Journey Digital Marketing 137

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. Be bold with your typography and graphic design elements. The question now is how.

Whitepaper 89

Whitepaper eBook Fashion User-Generated 89

Hubspot Marketing

APRIL 26, 2022

Then, you need an SEO glossary. This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X |. 40 SEO Terms You Must Know!

SEO 136

SEO Marketing Marketers Advertising 136

Search Engine Land

APRIL 11, 2023

Being negatively affected by a Google algorithm update can quickly bring website traffic and SEO performance from all-time highs to all-time lows. As an SEO agency specializing in ranking drop solutions , we’d love for each client to come out on top after every Google update. ” Not very helpful, right?

SEO 83

SEO Marketing Marketers Advertising 83

Search Engine Land

SEPTEMBER 26, 2023

When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana.

SEO 128

SEO Manufacturing Product Management 128

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. These magnets are designed to appeal to hot leads considering working with a particular company.

SEO 111

SEO User-Generated Promotion Email Marketing 111

Hubspot Marketing

APRIL 4, 2024

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Elements of Keyword Research How to Research Keywords for Your SEO Strategy How to Find and Choose Keywords for Your Website Why is keyword research important?

SEO 102

SEO Inbound Marketing Transform Analytics 102

Rock Content

APRIL 22, 2024

Neil Patel is one of the top influencers on the web. It includes internet ads, social media marketing, SEO, and content marketing. Total visits: How many people visit your site or social media pages within certain time periods? Bounce and exit rates: How many visitors leave your website without taking action?

Digital Marketing 79

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 79

Search Engine Land

JULY 24, 2023

Despite the dynamic nature of search, Google’s commitment to tackling spammy web content remains unchanged. These two updates are broadly similar in how those in the search community reacted to them. Search marketers feared that SEO (and potentially paid search) would become obsolete without clickable elements.

Real Estate 91

Real Estate SEO User-Generated Advertising 91

Orbit Media Studios

DECEMBER 12, 2023

If you install a CMP (consent management platform) at the time of launch, you are changing how much data is tracked. The smart web development company advises their client to do two things related to GA4 and website launches: Always check (and repair) GA4 issues when the website project kicks off. Is search traffic up or down?

Analytics 69

Analytics Copywriting SEO PR 69

Sachs Marketing Group

JUNE 26, 2023

Implementing browser caching, using a Content Delivery Network (CDN), and ensuring mobile-friendly, SEO-optimized design also enhances performance. Upgrading web hosting can further improve server response times. This article aims to guide you through various techniques and best practices on how to improve website performance.

SEO 52

SEO Management Customer Marketing 52

Orbit Media Studios

MARCH 8, 2022

And yes the changes affect your traffic. But no, the biggest SEO trends don’t affect your rankings. They affect your click through rates. Here is a simple, visual analysis of this SEO trend. Here we track the search results for the phrase “How to write a headline” over three years…. There’s a big difference.

SEO 104

SEO B2C Transform User-Generated 104

Sachs Marketing Group

JULY 5, 2023

Good website design combines aesthetics with functionality. It features a clean layout, intuitive navigation, responsive design for mobile devices, fast load times, and engaging content. A well-thought-out website design is vital to ensure your visitors’ stay is an experience. What Makes A Good Website Design?

Transform 52

Transform SEO Communications Branding 52

Sachs Marketing Group

JUNE 25, 2023

Web design is important because it creates the first impression of your business for online visitors. A well-designed website ensures a user-friendly experience, builds trust, and reflects your brand identity. However, a poorly designed website can cause more harm than good. So, why is web design important?

User-Generated 52

User-Generated SEO Customer loyalty Branding 52

Hubspot Marketing

AUGUST 7, 2018

In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. To attract new customers, you also need to maintain a powerful SEO presence.

Marketing 143

Marketing Marketers SEO CRM 143

Hubspot Marketing

APRIL 4, 2022

Keeping track of SEO trends is like hitting a moving target. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.

SEO 144

SEO Copywriting User-Generated Content Marketing 144

Hubspot Marketing

FEBRUARY 29, 2024

The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in front of shoppers. To make sure I get my SEO right, I spoke to a few experts to find out which technical SEO elements my ecommerce site must have.

eCommerce 77

eCommerce SEO Shoppers Shipping 77

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, some unique challenges face the travel sector.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Neil Patel

SEPTEMBER 28, 2021

There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. PHP can make your website better for SEO and better for your users. The key is to know how to use it properly and what pitfalls to look out for. How Does PHP Affect SEO?

SEO 124

SEO Entertainment Place Content Marketing 124

Search Engine Land

JANUARY 27, 2023

Incoming links, or backlinks, still matter for SEO. ” However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. What you need is a balanced SEO budget. To determine the best possible SEO budget, you must put a premium on tasks that move the needle.

SEO 98

SEO PR Key Performance Indicator Place 98