Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Sprout Social

DECEMBER 15, 2023

It involves a hefty strategy of great content and consistency. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods. Your audience never sleeps and neither should your Facebook content.

Thought Leadership 117

Thought Leadership Analytics Management Social Media Marketing 117

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. ” Craft interactive content hubs. “We’re seeing more personalized content hubs,” said Bornstein.

Digital Marketing 95

Digital Marketing Content Marketing Branding Customer 95

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Just as word processors replaced typewriters, I believe generative AI will similarly revolutionize content creation. What makes content helpful? As he explained on Aug. Claude can make mistakes.

User-Generated 102

User-Generated Transform SEO New Technology 102

Hubspot Marketing

NOVEMBER 3, 2023

They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took to become a customer. You will need some marketing software (like HubSpot Marketing Hub) to do this. Was there a piece of content you created that set it off?

Marketing 110

Marketing Marketers Analytics Energy 110

Hubspot Marketing

APRIL 2, 2024

Because summer and winter are filled with vacations and holidays, we often use summer to focus on historical optimization , long-term conversion plays, process planning, and trend-responsive content that can gain quick bursts in traffic when search engines are impacted by seasonality. Balance results with employee well-being.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Buffer Marketing

MAY 9, 2024

All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content. Builds credibility and trust Profiles with optimized content convey professionalism and expertise, helping build trust among potential connections. Why is LinkedIn SEO important?

SEO 101

SEO User-Generated Thought Leadership Social Media Marketing 101

Duct Tape Marketing

MAY 6, 2020

Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Analyze All Existing Content and Create Your Hub Pages.

Energy 101

Energy Finance SEO Advertising 101

Hubspot Marketing

FEBRUARY 9, 2018

How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Leverage Your Sales Team for Content Topic Ideas. Nail Your Promotion Strategy.

Logistics 287

Logistics eBook Thought Leadership Acquisition Marketing 287

Buffer Marketing

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

Fashion 110

Fashion New Technology Branding Product 110

Marketing Insider Group

NOVEMBER 16, 2020

Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Content Planning and Collaboration.

Customer Journey 126

Customer Journey Thought Leadership User-Generated Retail 126

Customers.ai

MARCH 16, 2023

Small businesses, marketing teams, and content creators who want to create high-quality videos for their marketing campaigns could benefit from using PitchLane. Sales Automation Tool for Customer Relationship Management (CRM) Customer Relationship Management tools are often the hub of your sales automations.

CRM 97

CRM User-Generated Management Communications 97

Marketing Insider Group

DECEMBER 21, 2020

Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. We’re seeing a shift away from calendar-year budgets and planning in favor of short-term and more agile endeavors. Impersonal ads and digital experiences. Poor use of technology and automation. this year as well.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Hubspot Marketing

JULY 15, 2022

Additionally, with tools like HubSpot's Marketing Hub and Hootsuite , working on PR-related tasks — like sending promotional emails and social monitoring — has never been easier. Thanks to tools like HubSpot's Marketing Hub , Mailchimp , and Constant Contact , it's easier than ever to manage, design, and send emails to customers.

PR 125

PR Management Communications Promotion 125

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Collaboration improvements inside Marketing Hub tools. All the updates, all the time.

Customer 85

Customer CRM Product Management 85

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System. ActiveCampaign.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page? You can track data on the number of visitors, followers, leads, content, and even competitors.

Analytics 110

Analytics User-Generated Education Management 110

Sprout Social

AUGUST 3, 2018

This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! Use the “add to calendar” button for a calendar reminder. See a topic that interests you?

Management 75

Management Place Branding Marketing 75

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Transform 105

Transform Analytics User-Generated Management 105

Buffer Marketing

JULY 26, 2023

All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. Announcing a New Open Beta Program and Feedback Hub With so many new things being built, it made us wonder; how can we get our community more involved? It’s Buffer’s annual Build Week.

Price 85

Price Analytics Management Education 85

Sprout Social

APRIL 26, 2022

Leadership content is an underestimated strategy for attracting talent,” Hannah tells us. How often will content need to be created and approved? Make content easy. The easier you can make the content sharing process, the better. And look for content opportunities everywhere. Who else will be involved?

Communications 85

Communications Thought Leadership PR Health 85

AWeber

NOVEMBER 21, 2023

But you still need a centralized hub where people can find key information and sign up for campaign emails. Instead, allow people to add events to their calendar—including dates, times, and web addresses. Ideally, your landing page will be a complete “hub” of any and all information related to your event. It will come and go.

Email Marketing 93

Email Marketing Logistics Event Marketing Marketing 93

Search Engine Land

MAY 30, 2023

It comes about when brands fail to do the following: Create engaging content that resonates with their audience. Without engaging content, viewers quickly lose interest and move on to other channels. Other times, it is because the brand is not putting in the effort to create content that will engage their audience.

Branding 99

Branding Gen Z Transform Education 99

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. Google Launches US Election Hub Website.

Search Marketers 111

Search Marketers Marketing Marketers Manufacturing 111

Hubspot Marketing

FEBRUARY 13, 2023

Active, self-sufficient communities can become hubs for customers to ask and answer questions, which alleviates pressure on customer support teams. Brands can strengthen relationships with community members by encouraging active participation — with polls, surveys, contests, and user-generated content, to name a few.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Search Engine Land

APRIL 28, 2023

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. And as part of your content strategy , a resource page can add depth and value to your website. Instead, look for ways to mention or link to your content organically. SUBSCRIBE See terms.

eBook 102

eBook Promotion Product Education 102

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. It's not merely about disseminating content but ensuring every piece is a cog in a machine designed to achieve specific objectives. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. At Sprout, we use a video production template to help us scale our content. Build a content equation.

Social Media Marketing 94

Social Media Marketing User-Generated Analytics Product 94

Duct Tape Marketing

AUGUST 28, 2019

Content is More Than Blog Posts – It’s the Voice of Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Content as the Voice of Strategy. Content’s been around a long time, we’ve been talking about it for more than a decade. Go Back to Basics.

Customer Journey 74

Customer Journey Communications SEO PR 74

Hubspot Marketing

FEBRUARY 13, 2023

So put down the calendar invite and read on… What is cross-department collaboration? Another benefit of asking all of these questions is the potential for content generation. Your co-workers on the frontlines of Sales and Service can be one of the greatest resources for campaign concepts and content gen.

COS 82

COS Marketing Marketers Communications 82

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

AUGUST 30, 2022

A Discord server is a hub. Who is regularly commenting on your social posts or creating content promoting your brand? Plan your content (and conversation starters). Develop a content calendar to ensure a steady drumbeat of activity and discussions. What is Discord and what role does it play?

Gen Z 80

Gen Z Branding CMO Place 80

Hubspot Marketing

SEPTEMBER 29, 2023

It includes all the relevant information about the person you're emailing, including past contact history (kind of like LinkedIn's “relationship tab” function ), social media content, mutual connections, and so on. You can increase the number of follow-ups and add features like calendar integration for teams for $4 per month, per user.

Management 108

Management Price Place Product 108

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

TechWyse

JUNE 26, 2023

As we all know, there’s always something exciting going on in the digital space, whether that be a TikTok trend that pushes people to create viral content or a new and improved platform that revolutionizes marketing. However, when it comes to creating a newsletter, you can’t simply create content filled with fluff and call it a day.

Gen Z 40

Gen Z User-Generated Promotion Food 40

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Assess the content consistency of influencers with their stated niche or expertise, ensuring authenticity.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Marketing Insider Group

DECEMBER 22, 2014

Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. My 2013 Marketing Predictions included bets that content marketing conversations would mature. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media.

PR 88

PR Marketing Marketers Market Trends 88