Sprout Social

NOVEMBER 23, 2022

As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. Tip 4: Curate content and create copy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program.

Thought Leadership 110

Thought Leadership Industry Insights Promotion Analytics 110

Scoop.it!

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. Let’s begin!

User-Generated 82

User-Generated Analytics Email Marketing Branding 82

Search Engine Land

SEPTEMBER 15, 2023

The most important part of your website will be the content on its pages. Your content should speak volumes about your brand or product using as few words as possible. What are their most successful posts, and what type of content do those posts contain? Don’t be afraid to reuse content: By human nature, attention is fleeting.

Personalized Marketing 139

Personalized Marketing Marketing Marketers Energy 139

SmartBrief - Marketing

JANUARY 19, 2024

As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website , a hub for connecting professionals with the information they need to succeed in our rapidly changing world. We thoughtfully curate everything you need, and nothing you don’t.

Finance 68

Finance Industry Insights Retail Education 68

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Search Engine Land

SEPTEMBER 7, 2023

In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Entities These are the foundational concepts or things in content. They’re the bridge between the user’s intent and the content they’re trying to find.

SEO 138

SEO User-Generated Transform Place 138

Search Engine Land

APRIL 20, 2023

Google Analytics will use this input to better curate the Home page for users in the future. Users can still access all insights and recommendations from the Insights Hub, including dismissed ones. Open the setup assistant. GA4 properties now include an action button at the bottom right of each page.

Analytics 94

Analytics Advertising Advertisers 94

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. With your Threads account set up, start sharing compelling content and engaging with your followers. Marketers can create captivating content exclusively for Threads users, making their close friends/fans feel special. Begin sharing and engaging.

Social Media Marketing 101

Social Media Marketing Marketing Marketers Promotion 101

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media Marketing 97

Social Media Marketing Communications User-Generated Management 97

Hubspot Marketing

APRIL 2, 2024

6) Simplify navigation Reducing your visitors’ options might seem counter intuitive, but it can actually help guide people to your most productive content. Try implementing this tactic by checking out the new Content Hub theme collection on the Envato marketplace.

Fashion 98

Fashion Place Promotion Management 98

Sprout Social

FEBRUARY 7, 2023

According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent.

User-Generated 91

User-Generated Thought Leadership Millennials Branding 91

Martech

MARCH 22, 2022

Once users click on the link, they are taken to a curated selection of products and can purchase directly on Linkpop, without having to leave the social media app they are on. Over the last year, Shopify has stepped up its partnerships to become a go-to source for commerce on TikTok and to make creator content more shoppable.

Marketing 90

Marketing Marketers Digital Marketing Promotion 90

Search Engine Land

APRIL 28, 2023

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. And as part of your content strategy , a resource page can add depth and value to your website. What is a resource page? Don’t include just any resources. SUBSCRIBE See terms.

eBook 105

eBook Promotion Education Product 105

Buffer Marketing

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

Gen Z 87

Gen Z Affiliate Marketing User-Generated Law 87

Duct Tape Marketing

JANUARY 19, 2022

The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Content is how you move people from know to like to trust.

eCommerce 98

eCommerce Retail eBook Management 98

Buffer Marketing

JUNE 5, 2023

So, I decided to launch a free content platform, For All Things Digital. For the past four years, my team of six and I have collectively spent about 20 to 25 hours a week creating and curating free resources for small business owners that we share on our social channels , email newsletter , and blog.

Price 100

Price Digital Marketing Promotion Customer 100

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. User-generated content can elevate brands and give them an authentic voice — and it’s not as expensive as content produced inhouse or by agencies.

CMO 108

CMO User-Generated Management Communications 108

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Customer 222

Customer Transform Content Marketing Analytics 222

Hubspot Marketing

DECEMBER 13, 2023

Beginner Tips for Pinterest SEO Advanced Tips for Pinterest SEO Pinterest: The Underrated Platform to Drive Traffic and Social Sales Pinterest SEO is the process of optimizing your content to make it discoverable on the platform. Landing content in front of your ideal customer is challenging unless you know what they’re searching for.

Gen Z 96

Gen Z SEO Real Estate Millennials 96

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Transform 105

Transform Analytics User-Generated Management 105

Hubspot Marketing

OCTOBER 22, 2019

Additionally, Digg curates content by top stories, so you can see what’s trending online. You can create boards and save content (called pinning) to come back to later. Users enjoy Pinterest because they can save content and ideas for parties, events, recipes and gifts. Content Curation. Price: Free.

Price 94

Price SEO Food Entertainment 94

Scoop.it!

NOVEMBER 1, 2022

They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more. Building a social media following of brand advocates allows you to increase brand awareness through content sharing. Can boost content creation.

Branding 83

Branding User-Generated Millennials Customer loyalty 83

Neil Patel

MARCH 1, 2023

But the answer is always the same: “Content matters.” That means picking the right keywords for your content and pages. Here’s how it works: Let’s say you’re marketing an activewear brand and ready to create your B2B content strategy. Use the data strategically to curate your B2B keywords list. How big are their teams?

B2C 91

B2C SEO User-Generated Shoppers 91

Sprout Social

DECEMBER 14, 2022

Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord. This isn’t an all-encompassing list, but they’re the most common.

Real Estate 106

Real Estate Branding Fashion Food 106

Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. Consideration. Ready to take your customer experience to the next level?

Customer Journey 99

Customer Journey Customer Whitepaper Marketing 99

Neil Patel

MARCH 24, 2021

However, as a minimum, it should have: A news hub: A space for you to announce things like new releases, future tours, and media appearances. Create Interactive Content to Improve Music Marketing. What’s more, 43 percent of consumers say they prefer interactive video content over other types of video.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Marketing Insider Group

JUNE 10, 2015

You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. In short, are you ready to deliver the video content that Generation C really wants to view and share, over and over? Gen C has a “curation mindset.” Gen C has a “curation mindset.”

Millennials 84

Millennials Entertainment Food Education 84

Martech

AUGUST 29, 2023

Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment. By curating specific marketing tests across different combinations of personalized and generic audiences and creatives, we could: Clearly demonstrate that personalized assets were more efficient.

Analytics 96

Analytics Transform Digital Marketing Advertising 96

Sprout Social

FEBRUARY 14, 2023

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars.

Key Performance Indicator 89

Key Performance Indicator PR Social Media Marketing Management 89

Marketing Insider Group

APRIL 23, 2013

The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. I have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view on how to build a content marketing hub. The Content Hub Business Case.

Analytics 89

Analytics Content Marketing Promotion Branding 89

Duct Tape Marketing

AUGUST 14, 2018

If you’re looking for a highly technical post on search engine optimization (SEO), this is not the content for you, and honestly, that’s because I don’t believe SEO is that technical (unless you have an e-commerce site, in which case it can be). Content is such a big part of SEO these days. Strategy First.

SEO 68

SEO Advertising Advertisers Analytics 68

Hubspot Marketing

MARCH 3, 2020

Price: Marketing Hub Professional: $800/mo. These tools can diversify a social strategy and deliver higher engagement numbers by helping you create content specific audiences will respond well to. You'll be able to see the top fans of your social accounts, making it easier to create targeted content for them.

Analytics 137

Analytics Key Performance Indicator Price Marketing 137

Digital Marketer

JUNE 15, 2023

From advances in AI to leveraging content marketing and influencer collaborations, these strategies have the potential to amp up your marketing efforts and build a winning digital marketing strategy for your business. This is definitely going to be one of the hottest trends in advertising in the coming years.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Many Chat

MAY 6, 2022

54% of marketers say that video is the most valuable content type. But there are specific strategies you can use to grow faster and build an audience that’s genuinely interested in your content—and by extension your brand endorsements. Take the time to engage with and reply to users that leave a comment on your content.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hubspot Marketing

MAY 24, 2023

Table of Contents What is AI marketing? AI marketing is used for data analysis, media buying, content generation, personalization, and more. We have a new content assistant and ChatSpot tools to streamline your day-to-day. Get started with HubSpot content assistant. Today, we’re going to answer that question.

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Promotion 106

Promotion PR User-Generated Advertising 106

Neil Patel

APRIL 13, 2021

for every $1 spent on influencer marketing, as reported by the Influencer Marketing Hub. If you find an influencer you’re happy with, you can hire them to create content, promote your brand and, well, influence people to buy your products. First, what kind of content do you need? You can make $5.20 Engagement. Authenticity.

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124