Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Content strategy The first step toward creating effective content for LLMs is to understand the nature of user queries. Incorporate supporting content like guides , case studies, and user testimonials.

SEO 114

SEO Logistics User-Generated Finance 114

Hubspot Marketing

JANUARY 23, 2025

The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don't be deceived, though: Even though a content brief is simple, it's still important to get it right. Table of Contents What is a content brief?

Logistics 131

Logistics Communications SEO Management 131

Hubspot Marketing

JULY 16, 2025

Table of Contents What is a CRM for social media? A CRM for social media is a customer relationship management system specifically designed to handle the unique needs of social media businesses, including multi-platform customer interaction tracking, content collaboration, and social engagement analytics.

CRM 106

CRM Price Analytics Transform 106

Hubspot Marketing

SEPTEMBER 9, 2024

Well, chances are your content consumption habits give you away. In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. How it helps you Your marketing emails are full of valuable content. This makes ticket distribution more strategic, improving efficiency and response times.

CRM 107

CRM Health Transform Management 107

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Quick Takeaways Set measurable goals to guide content creation. Plan content with a structured editorial calendar. Plan content with a structured editorial calendar. Evergreen content remains relevant over time, offering consistent traffic.

Thought Leadership 102

Thought Leadership Promotion Analytics User-Generated 102

Hubspot Marketing

JULY 12, 2024

When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. Here’s a list of the main types of online communities for your inspiration. Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other.

Branding 115

Branding User-Generated Millennials Education 115

Martech

AUGUST 21, 2024

The Adobe Connect Engagement Dashboard empowers you to analyze participant activity and gain valuable insights into how your audience interacts with the content. This helps you refine your content and delivery for maximum impact. Dig deeper: The content supply chain is ‘a mess’: Can Adobe help fix it?

Transform 113

Transform User-Generated Management Branding 113

Hubspot Marketing

JULY 11, 2024

For example, instead of focusing on broad market acquisition, concentrate on creating a loyal tribe of followers through mastermind groups, exclusive content, and member-only events. These strategies develop a sense of belonging and advocacy, positioning your brand as a central hub for your audience. Map the member journey.

Transform 121

Transform Outbound Marketing Entertainment Inbound Marketing 121

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. Most content management platforms allow you to easily add this piece of code to your website and track the effectiveness of your Facebook Ads.

Advertisers 116

Advertisers Advertising User-Generated Management 116

Hubspot Marketing

SEPTEMBER 24, 2024

Table of Contents Why use AI tools for B2B marketing? Generative AI can help us write content faster. Some content benefits massively from its input, and some content just needs entirely the human touch. The same goes for creating content. Best AI Tools for B2B Marketing Why use AI tools for B2B marketing?

User-Generated 113

User-Generated Price Marketing Marketers 113

Buffer Marketing

JANUARY 22, 2025

Setting an overarching goal will help you get clear on your audience, content, and more. “What’s your main reason for creating content? ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). Your strategy will depend on this.”

Gen Z 118

Gen Z Analytics Fashion Management 118

Hootsuite

OCTOBER 22, 2024

Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Who naturally shares industry content or brand messages

PR 114

PR Gen Z Thought Leadership Communications 114

Buffer Marketing

AUGUST 14, 2024

  Social media scheduling and planning Both Buffer and Hootsuite are comprehensive social media scheduling tool options and offer a social media content calendar and queue system that will help you easily plan and schedule your posts. 

Management 115

Management Price Analytics User-Generated 115

Animalz blog

JUNE 12, 2025

In that time, we’ve built content strategies for hundreds of B2B SaaS companies at every stage — from pre-seed startups to public companies. Our content has helped companies 5x their organic traffic , generate millions in pipeline , and taken companies from zero organic traffic to industry leadership. Animalz just turned 10.

SEO 62

SEO Education Thought Leadership PR 62

Jeff Bullas

JUNE 27, 2025

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. Creators are not only making content but also building global media companies. This isn’t just about content. cable networks. That’s now.

Non-Profit 191

Non-Profit User-Generated Transform Education 191

Hootsuite

OCTOBER 7, 2024

You can track up to 20 competitors per network, and get a clear view of your strengths and weaknesses — plus actionable insights on the top posts, hashtags, and content formats in your niche. Try for free Then, type the name of a competitor into the search bar and select the correct profile from the dropdown list.

Analytics 119

Analytics Price PR CRM 119

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) Tailor your content to what your followers prefer.

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Because people at different awareness stages need completely different content.

Customer 118

Customer User-Generated Price Analytics 118

Backlinko

AUGUST 19, 2024

Concerns linger about the accuracy of AI-generated content. And the potential for AI to copy content without proper attribution. That you can index our content as long as you send us traffic. We’ve seen AI Overviews surface for different types of searches, including: Informational: Explanatory queries.

User-Generated 110

User-Generated SEO eCommerce Management 110

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. I love how HubSpot increases the pool of applicants by adding a genuine nudge to apply.

Management 110

Management Inbound Marketing Marketing Marketers 110

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Geotargeted keywords Vinyl record store in New York We’ll show you how these types of keywords can help shape your SEO strategy. So that your content attracts more visitors to your website. Let’s get started.

User-Generated 110

User-Generated SEO Price Email Marketing 110

Lynton Web

DECEMBER 16, 2024

they are not fully built to manage Sales or Service Hub objects across different businesses. Brand-specific customization options on certain out-of-the-box functionality ( lifecycle stages , lead statuses, meeting types) may be limited in some areas.

Branding 98

Branding Manufacturing Management Retail 98

Martech

MARCH 20, 2025

How it helps you Repurposing content just got smarter. This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. Let’s take a look at the biggest HubSpot updates for February 2025.

CRM 105

CRM User-Generated Management Communications 105

Hubspot Marketing

AUGUST 20, 2024

Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. Thanks to a number of different tools, anyone can create a variety of content (like images in the Microsoft Designer example below) using just written prompts. AI-generated content is derivative by the very way it’s made.

User-Generated 132

User-Generated Food Marketing Marketers 132

Hubspot Marketing

JULY 12, 2024

It’s also worth noting that the party may look a little different based on the types of community management out there. Table of Contents The SPACES Model Types of Community Management Community Management Strategies The SPACES Model You can look at community management in many ways, but the easiest one is through the SPACES model.

Management 114

Management Food User-Generated Customer Acquisition 114

Search Engine Land

AUGUST 12, 2024

Creating high-quality , helpful content that drives search traffic is more important than ever. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. Is sticky: How will your content be remembered by your audience? U nexpected.

SEO 115

SEO User-Generated Place Market Research 115

Vertical Response

SEPTEMBER 1, 2024

This article will explore strategies to boost your email marketing engagement, covering types of campaigns, personalization, and list-building techniques. Utilize various email campaign types—promotional, informational, and transactional—to effectively engage your audience at different stages of the buyer’s journey.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

AUGUST 22, 2024

This means SocialPilot works as a central hub from which you can create and schedule posts for all these social media networks. Before adding your content, switch to the Threads tab by clicking on the Threads icon above the description field. Now, coming back to the subject of Threads, here’s how you start: 1.

User-Generated 105

User-Generated Management Customer Social Media Marketing 105

Welcome Software

MAY 15, 2025

Content demands are exploding (one look at our editorial calendar backlog will confirm that!). A headless CMS is a content management system that decouples the content backend from the frontend, or presentation layer. That’s your omnichannel content strategy in action, in all its (hopefully) delicious glory.

Food 52

Food Marketing Marketers Shipping 52

Hootsuite

JANUARY 14, 2025

Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. For category, type a word or two that describes your business and Facebook will suggest some options. Now that youve got a Facebook Business Page, its time to post some content.

Analytics 113

Analytics User-Generated Social Media Marketing Management 113

Backlinko

FEBRUARY 7, 2025

You can use tools to see exactly what’s working for your competitors online, from their top pages to their content strategy. This report also shows the type of keywords each page targets and how much traffic it gets. Looking at the SERP Features Trend report, I realized that Inhabitrs content strategy focused mostly on local SEO.

Price 93

Price Customer loyalty Food Market Research 93

Martech

JUNE 10, 2025

This update also expands access to Customer Agent, as a Service Hub subscription is no longer required to use it! Status: Public Beta Applicable HubSpot Hubs: Sales Hub Applicable HubSpot Tiers: Professional, Enterprise Commerce Analytics Suite What’s new: This new dashboard suite gives you powerful insights into your revenue streams.

CRM 56

CRM User-Generated Finance Price 56

Lynton Web

AUGUST 6, 2024

HubSpot's recent update to a seat-based pricing model across all Hubs and subscription tiers offers unprecedented flexibility and control over your CRM investment. Let's explore HubSpot's seat-based model, empowering you to make informed decisions about the right seat types for your team members.

Price 52

Price CRM Finance Analytics 52

Scoop.it!

AUGUST 1, 2024

Ever notice how some brands always seem to have the perfect content at the perfect time? It’s not magic — it’s the result of smart content curation and savvy distribution. Mastering content curation and distribution sets you above the competition as a thought leader who knows their stuff. Tools like Scoop.it

Key Performance Indicator 64

Key Performance Indicator Analytics User-Generated Branding 64

Sprout Social

JANUARY 16, 2025

Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape. As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87