industrial-marketing-strategy-2 
Trade Press Services Newsletter
FEBRUARY 1, 2024
Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. Get back to basics.
Trade Press Services Newsletter
MAY 2, 2024
“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” ” But a pivot should represent a fundamental change in strategy or direction, not just a minor tweak.
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Martech
APRIL 22, 2024
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Here are some key strategies to consider: 1. Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry.
Martech
MAY 10, 2024
As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
Sprout Social
MAY 7, 2024
By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. Monitoring should be a key aspect of your overall TikTok marketing strategy. That’s where TikTok monitoring comes into play. What is TikTok monitoring?
Tiecas
FEBRUARY 21, 2024
In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. 2 Key Components of a Successful Manufacturing Brand Define your company’s value proposition from the customer’s perspective. See Content Preferences of Engineers and Industrial Buyers ).
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