Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. What social media does Gen X use?

User-Generated 130

User-Generated Influencer Marketing Marketing Marketers 130

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. This high level of trust underscores the potential for effective marketing to young Hispanics through social media influencers.

Gen Z 94

Gen Z Millennials Health Entertainment 94

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing 133

Influencer Marketing Price Affiliate Marketing Millennials 133

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Address Gen Z’s core values.

Gen Z 71

Gen Z Marketing Strategy User-Generated Health 71

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Sprout Social

JULY 3, 2025

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. These influencers represent a diverse range of styles, audiences and platforms. Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market.

Fashion 95

Fashion Gen Z Branding Influencer Marketing 95

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. How can FinTok support and help achieve the strongest ROI?

Gen Z 77

Gen Z Finance User-Generated Influencer Marketing 77

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

JULY 9, 2025

If you’re here, you already know influencer marketing works. Aussies spend over six hours weekly on social media , with 46% making purchases based on influencer recommendations. Play your cards right and influencer campaigns can earn $5.78 But finding the right fit? Not so simple. TikTok: 294.7K

Branding 99

Branding Transform Health Millennials 99

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 94

Transform Marketing Marketers Gen Z 94

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

MARCH 5, 2025

Heres a hint as to the identity of todays master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. Meet the Master Eric Munn, Director of marketing, Chicago Transit Authority Job: Juggling the marketing of the second-largest public transit system in the U.S.

Millennials 101

Millennials Marketing Marketers Fashion 101

Sprout Social

JUNE 25, 2025

The traditional marketing playbook isn’t breaking through like it once did. How the attention economy flattened the marketing funnel What was once a marketing funnel with distinct stages has transitioned into a dynamic, non-linear path driven by social discovery, engagement and decision-making.

Gen Z 87

Gen Z Millennials User-Generated Influencer Marketing 87

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. It’s an arm of social media marketing where you spend money to reach the right audience. How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. Enter: Social media advertising.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Sprout Social

FEBRUARY 28, 2025

We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. billion) by 2030.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Use Insider

NOVEMBER 29, 2024

The marketing industry moves fast. So, how do you stay updated with the latest industry trends, technologies, and marketing strategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. Topics include: Will AI take over marketing?

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. of marketers prefer Instagram , and 51.6% For example, 57.1%

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

SocialPilot

JUNE 19, 2025

The company often breaks down marketing tips, sales strategies, or analytics insights into bite-sized slides that are easy to swipe through. You can use tools like TINT or Taggbox to automatically collect, moderate, and publish UGC across your marketing channels. Celebrate your fans: Make them feel like part of your brand journey.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet customers where they are , social media cant be overlooked. This creates an opportunity for marketers to boost customer service on social in the new year.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116

Sprout Social

MAY 12, 2025

For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. Users are most interested in entertaining content, influencer partnerships, contests and giveaways. In this guide, we cover some of the most important TikTok statistics in Australia.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z 70

Gen Z Pharmaceutical Health Millennials 70

Sprout Social

JULY 15, 2025

A study by MyFitnessPal and Dublin City University found that 87% of Millennial and Gen Z TikTok users have turned to the app for help with a health issue instead of family or medical professionals. Similar to marketers and banks on FinTok, brands and health professionals must adhere to regulations and guidelines that can vary by country.

Health 66

Health Branding Gen Z Education 66

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. When it comes to sustainability, consumers also have what some marketers are calling “green fatigue.” The global resale market is estimated to grow to $350 billion by 2027.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. Marketing AI is already here The future of content marketing is here, and it’s powered by AI.

Content Marketing 109

Content Marketing Transform User-Generated Marketing 109

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 69

Gen Z Branding Fashion Retail 69

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. One wrong step, like an insensitive post, can spur widespread backlash, making customers boycott your marketing campaigns and products. Review marketing has never been that easy!

PR 40

PR Branding Whitepaper Thought Leadership 40

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketing 64

Marketing Marketers Branding Communications 64

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. However, marketers must understand and work with TikTok’s culture to succeed. Table of contents Why use TikTok for B2B marketing? What impact has this had?

Gen Z 122

Gen Z Law B2C Entertainment 122

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Its about building trust.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145