Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

MAY 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. This article will help you navigate the complicated terrain of influencer pricing to help you optimize your influencer budget.

Price 130

Price Influencer Marketing Affiliate Marketing User-Generated 130

Hootsuite

AUGUST 5, 2021

The global influencer market is a $13.8 But what cut of that is your average, non-Kylie Jenner influencer getting per post? And paying the right price pays off. But what is the right price? How to calculate fair Instagram influencer rates. Price per Instagram post. billion global industry.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Buffer Marketing

DECEMBER 6, 2024

💌  What’s in this issue: 3 minutes, 19 seconds 💻 The latest content on the blog 📰 Social media news and features to note 📸 Start planning your “2024 Wrapped” 🪂 Dive into our primer on influencer marketing That’s it from me! Define your budget or pricing.

Influencer Marketing 99

Influencer Marketing Energy Price Promotion 99

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They are the kind of company that can tap into a vast network of influencers and connections in their industry to help you advance your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 325

Promotion Influencer Marketing Social Media Marketing Price 325

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight. Here’s why.

Influencer Marketing 141

Influencer Marketing Branding User-Generated Marketing 141

Hubspot Marketing

MAY 8, 2023

The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Its influencer index is especially helpful for creators.

Influencer Marketing 143

Influencer Marketing Marketing Marketers CRM 143

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 130

Influencer Marketing Price Analytics Marketing 130

Neil Patel

DECEMBER 22, 2020

One such method is an influencer promotion campaign. You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand. This is a highly effective strategy.

Influencer Marketing 142

Influencer Marketing Branding Shoppers Retail 142

Sprout Social

JUNE 11, 2025

Influencer marketing is a proven driver of social media growth. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin. It’ll keep you organized and provide more context on the influencer.

Influencer Marketing 59

Influencer Marketing Price Key Performance Indicator Thought Leadership 59

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 114

Influencer Marketing Food User-Generated Affiliate Marketing 114

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. And all of that helps your brand awareness.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. A global social media marketing strategy enables you to clearly define your new audience. It’s also worth getting to grips with typical influencer pricing before you negotiate.

Social Media Marketing 133

Social Media Marketing Marketing Marketers User-Generated 133

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. The concept is simple enough.

Influencer Marketing 125

Influencer Marketing Branding User-Generated Promotion 125

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Avoid the top social media sins Building brand loyalty through digital marketing requires you to put your audience first. Yes, you’re a brand, and you’ll want to post some promotional content. The question?

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 137

Influencer Marketing Transform Marketing Marketers 137

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketing 130

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. They make up 47.3%

Influencer Marketing 105

Influencer Marketing Marketing Marketers Price 105

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. But it’s a small price to pay for all the additional features you get. If you’re just getting started with ads on TikTok, I’d recommend experimenting with Promote from your business account first.

SEO 112

SEO Real Estate User-Generated Promotion 112

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 111

Buffer Marketing

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.   Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.

PR 108

PR Finance Fashion Food 108

Hubspot Marketing

NOVEMBER 4, 2024

Easier Influencer Collaboration Another key advantage of Instagram’s shopping tools is that influencers can tag products. When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. Promote your product content with ads.

Product 110

Product User-Generated eCommerce Shipping 110

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 115

Promotion Shoppers Advertisers Advertising 115

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Using the sidebar menu options, you can filter by criteria like price and rating. Cameo prices vary in range, depending on how well-known and in-demand the celebrity is.

Promotion 112

Promotion Branding Price User-Generated 112

Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Click To Tweet. Click To Tweet.

Promotion 111

Promotion Transform Price Influencer Marketing 111

Jeff Bullas

FEBRUARY 26, 2023

trendHERO: Search and Check Instagram Influencers Very simple idea: if you want real followers just find people with real followers and ask them for promotion. It’s like the quintessence of influencer marketing! trendHERO allows you to gather a large Instagram influencers’ list and instantly analyze them.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 119

Promotion User-Generated Advertisers Advertising 119

OnPassive Marketing

OCTOBER 13, 2022

Influencer marketing uses social media influencers in a marketing campaign to promote or endorse brands. The strategy is so powerful that some companies are beginning to wonder if they should ditch traditional marketing altogether in favor of influencer-based campaigns.

Traditional Marketing 81

Traditional Marketing Influencer Marketing Marketing Marketers 81

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 93

Influencer Marketing Marketing Marketers User-Generated 93

Search Engine Land

AUGUST 13, 2024

More than 50% plan on increasing their investment in influencer marketing Traffic and conversion rates for sellers on social commerce channels lean heavily on social tools like tagging posts, creating new posts consistently and promoting through influencers, which traditional marketplaces don’t offer.

eCommerce 86

eCommerce Branding Retail Shipping 86

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketing Marketers Advertisers 98

Sprout Social

JUNE 18, 2025

According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers. If you’re looking to connect with Gen X on Instagram, it’s strategic to invest in partnerships with influencers and content creators who have a Gen X audience.

User-Generated 86

User-Generated Influencer Marketing Marketing Marketers 86

Buffer Marketing

MARCH 19, 2025

I learned firsthand from trial and error, insightful conversations with established LinkedIn creators, and in-depth discussions with brand experts and influencer marketing agency pros. Unlike Instagram or TikTok, there’s no marketplace, no standardized pricing, no real tools to help brands connect with the right creators.

Branding 75

Branding Influencer Marketing Communications Price 75