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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

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How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

Whether we admit it or not, no one is immune to the power of influence. Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing?

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Sprout Social Pricing: Is It Worth the Cost?

SocialPilot

Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.

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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? Thankfully not.

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Micro-influencer marketing guide: Facts and uses

Sprout Social

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. What is a micro-influencer? Let’s dive in. YouTube: $200–$1,000/video.

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Influencer Marketing Strategy Checklist & Template

Hubspot Marketing

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

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How to hire an influencer: A guide for successful partnerships

Sprout Social

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

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