Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 64

Gen Z Transform Fashion Food 64

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 118

Influencer Marketing Marketing Marketers Promotion 118

Zumvu

JUNE 17, 2025

Teams juggle product development, user happiness, bug fixes, and keeping the whole operation on track. Teams juggle product development, user happiness, bug fixes, and keeping the whole operation on track. Skimp on it, and users bolt. It’s manageable with a handful of users. But when the user base balloons?

Customer 92

Customer Finance CRM Social Media Marketing 92

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 143

Influencer Marketing Affiliate Marketing Marketing Marketers 143

Neil Patel

DECEMBER 22, 2020

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions.

Influencer Marketing 142

Influencer Marketing Branding Shoppers Promotion 142

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 105

Influencer Marketing SEO Branding Logistics 105

Hubspot Marketing

MARCH 12, 2024

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53%

Shipping 113

Shipping Logistics User-Generated Social Media Marketing 113

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Here's what we found: Social Media Community Trends 90% of social media marketers say building an active online community is critical to success in 2023. Image source 3.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Neil Patel

FEBRUARY 1, 2021

In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. At least half of all Instagram users use the platform every day.

User-Generated 144

User-Generated Influencer Marketing Shipping Product 144

Neil Patel

MARCH 3, 2021

It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019. Yet just $1 billion of that came from the United States, with China dominating the market. The platform reportedly generated over $100,000 in revenue in just 24 hours by selling a $250 platinum money counter from celebrity jeweler Ben Baller.

Shoppers 143

Shoppers Retail User-Generated Promotion 143

Sprout Social

JANUARY 26, 2021

Brands from all industries can benefit from being on Instagram as 90% of users follow a business on the platform. Consumers behave differently across social channels, but it stands to reason that Instagram users will reach for those reasons as well. Generate sales and leads. And brands are right there with them.

Shipping 143

Shipping Entertainment Management Customer loyalty 143

Sprout Social

JANUARY 26, 2023

A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. That makes referral marketing programs essential for B2B businesses. Accepting referrals from other businesses in exchange for discounts or rewards is a great way to generate new leads.

Gen Z 144

Gen Z B2C Shipping Marketing 144

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Actively gather and and curate user-generated content. Assemble your army of influencers and brand ambassadors. Employee advocacy. 1000% recommend.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 125

Influencer Marketing Promotion Transform User-Generated 125

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know?

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Targeting varies by platform but can include demographics, location, and user behavior.

Affiliate Marketing 119

Affiliate Marketing Influencer Marketing User-Generated Promotion 119

Sprout Social

FEBRUARY 23, 2022

According to Instagram, a staggering 44% of users shop on the platform weekly. Here you can write unique descriptions, breakdowns of specific product specs, and shipping policies. Promote satisfied customers through user-generated content. The power of user-generated content for ecommerce is well-documented.

Customer 138

Customer Shoppers eCommerce User-Generated 138

Many Chat

APRIL 17, 2023

Instagram has more than 2 billion monthly active users with Meta referring to the platform as “the favorite destination for users to connect with brands”. And despite TikTok appealing to Gen Z, Instagram is still a winner for 18-to-34-year-olds , who make up 60% of the platform’s user base. Got some momentum? billion in 2023.

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Hootsuite

MAY 17, 2022

Nine out of ten Instagram users watch Reels every week. They gained 9,000 new user registrations from the ad, with 40% of all their registrations coming from Instagram Stories. Run an influencer marketing campaign and use what your partners create on your own profile. Grow brand awareness with Reels and Instagram ads.

User-Generated 136

User-Generated Social Media Marketing PR Shipping 136

Sprout Social

SEPTEMBER 2, 2021

This timeless brand also combines eye-catching aesthetics, and a polished influencer marketing strategy to turn their posts into traffic-generating machines. Curate user-generated content to promote your brand advocates. Run influencer marketing and UGC campaigns. Try your hand at social ads.

Retail 121

Retail Customer Customer Journey Promotion 121

Sprout Social

APRIL 18, 2024

That’s thousands of posts brands need to publish each year—way too much work for social media managers juggling strategy, reporting, influencer marketing and more. AI Assist offers generative AI-powered copywriting support directly within the Compose Window—Sprout’s tool for creating and scheduling new social posts.

User-Generated 132

User-Generated Analytics Retail Thought Leadership 132

AWeber

FEBRUARY 6, 2024

By using AWeber for email marketing , you can set up auto newsletters which automatically notifies customers once you publish new products. Etsy shop, Tattge , uses AWeber's email automation feature to automatically generated newsletters to promote its latest products to email subscribers.

Promotion 115

Promotion Shoppers Advertisers Advertising 115

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Pinterest users love to shop.

Price 132

Price User-Generated Social Media Marketing Shoppers 132

Hootsuite

OCTOBER 26, 2023

In this article, we’ll teach you how both businesses and content creators can use Instagram Reels to generate revenue. In the past, Instagram touted its Reels Play bonus program as a way for Instagram users to make money from their Reels. But those aren’t the only ways to use Reels to generate revenue. 300 stars: $5.99

Branding 124

Branding Affiliate Marketing Real Estate Promotion 124

Hootsuite

MAY 18, 2023

But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Platforms themselves are also tailored to user interests.

User-Generated 131

User-Generated Video Marketing Shipping Product 131

Buffer Marketing

APRIL 10, 2024

Sponsored content — also known as influencer marketing — is a cornerstone of Instagram monetization — influencers and creators get the financial benefits of working with brands, and brands get access to highly engaged followers.

Affiliate Marketing 123

Affiliate Marketing Non-Profit Finance Promotion 123

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 108

eCommerce PR User-Generated Marketing 108

Hootsuite

SEPTEMBER 7, 2022

This will help customers discover your products when searching and ease the user experience. They can also generate personalized product recommendations, upselling, and cross-selling on the average order. Work with influencers. Influencer marketing is a powerful tool. Refining product names and descriptions.

eCommerce 123

eCommerce Shoppers Retail Fashion 123

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. The tactics share a common purpose and are designed to reach your company’s goals.

User-Generated 141

User-Generated Customer Journey Social Media Marketing Entertainment 141

Hootsuite

DECEMBER 4, 2019

But fresh, quality content that attracts users’ attention and keeps them informed is important. Company updates are especially important on Twitter, where 40% of users are there for breaking news. Market data. If you’re posting to the feed, redirect users to a link in your bio. Influencer content.

Branding 145

Branding Finance User-Generated Food 145

Vertical Response

JULY 1, 2024

Key Takeaways Effective marketing promotions are essential to foster brand awareness, stimulate demand, and boost sales by offering limited-time offers, discounts, and innovative strategies like bundling products or free shipping. Offering free shipping can increase overall sales by removing significant barriers for online shoppers.

Customer loyalty 66

Customer loyalty Shipping Shoppers User-Generated 66

Digital Marketer

JUNE 7, 2023

Social commerce involves marketing and selling your product (or service) directly on social media platforms. Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Because women make up 60% of all Pinterest users! What does it tell you?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. Experts in various fields can create and sell online courses, tapping into a market projected to be worth $200 billion by 2024.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. Overall, it’s likely that you’ll convert more users into customers. Here’s how to do it.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

CXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. Conclusion.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Neil Patel

DECEMBER 16, 2020

Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If the goal of your group is to generate leads for your business, your group should attract your ideal customers.

Promotion 145

Promotion User-Generated Management Advertisers 145